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Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential OLED Summit Strategy Discussion September 27,2010.

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Presentation on theme: "Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential OLED Summit Strategy Discussion September 27,2010."— Presentation transcript:

1 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential OLED Summit Strategy Discussion September 27,2010

2 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 2 The Inflection Point AMOLED’s Incredible Growth in 2011 and 2012 In 2009, there was only 1 AMOLED Fab operating in MP with 26K substrates starts/month. By the end of the 2012, there will be at least 7 Fabs from 4 different suppliers.Two of the fabs will be Gen 5.5 (1300x1500 mm). Capacity will grow to 260K substrates/month Super AMOLED from Samsung, with Integrated Touch S.S. Kim, CTO,SMD @ SID Seminar in May, 2010 SMD’s goal is 600m 700m smartphone displays by 2015

3 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 3 Discussion Point #1 oHow is AMOLED performance for small/medium displays differentiated from AMLCDs today and into the future? oCan these performance differentiations be sustained? If so, what is needed? If not, why not? oHow do we increase consumer awareness and demand for AMOLEDs in cell phones and the like? oWhat is the real high ambient light performance of OLEDs compared to LCDs? Engaged testedEngaged tested Nokia's new CBD display against the phone's S- LCD. Both do not perform very good in intense, direct sunlight, but the CBD has a very slight edge as it offers better visibility in extreme viewing angles.CBD display LCD 500 cd/m2 max brightness (typical), AMOLED ~300 cd/m2

4 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 4 OLED Lighting Primary Market Currently, OLED lighting is limited to demonstration programs and decorative/architectural lighting. Future – 3 to 5 years away –Fluorescent Luminaire Replacements –Integrated into acoustic ceiling tiles –Compete with LEDs Source: Osram OptoSource: Lumiotec Source: Acuity BrandsSource: General Electric Source: Lumiotec Source: Philips

5 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 5 Sample Demonstrators Mitsubishi Panel features: –Size: 14 cm*14 cm –Efficiency (typical): 28 lm/w –Types of materials: small molecular OLED (as emitter) –Types of lighting: Planar thin OLED Lighting, partially using solution OLED, –Color temperature tunable (2700K-6500K), and RGB color tunable –Lifetime(LT70, typical): 8000 hrs –CRI (typical): 80 (R9=66) –OLED lighting panels will use printable OLED as under layer (=Hole injection layer) Schedule –Samples – 2010 –MP -- 2011 Source: Mitsubishi

6 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 6 Sample Demonstrators … Osram Panel features: –Size: 88 mm diameter x 2.1 mm –Efficiency (typical): 23 lm/w –Types of materials: small molecular OLED (as emitter) –Color temperature tunable (2580K-3320K), and RGB color tunable –Luminance – 1,000 cd/m2 @ 186 mA –Lifetime(LT 70 typical): 8000 hrs –CRI (typical): 75 Schedule -- Shipping Source: Osram

7 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 7 Sample Demonstrators … Lumiotec Panel features: –Size: 14.5 cm diameter x 14.5 cm x 2.3 mm –Efficiency (typical): ~25 lm/W –Types of materials: small molecular OLED (as emitter) –Luminance – 4,000 cd/m2 –Lifetime(LT 50 typical): ~4,000 hrs @ 4,000 cd/m2 –CRI (typical): 80 Schedule -- Shipping Source: Lumiotec

8 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 8 Sample Demonstrators … Philips Panel features: –Size: 11.9 cm diameter x 3.7 cm x 2.3 mm –Efficiency (typical): ~15 lm/W –Types of materials: small molecular OLED (as emitter) –Color temperature tunable (3,200 K), and RGB color tunable –Luminance – 3,000 cd/m2 –Lifetime(LT 50 typical): ~10,000 hrs @ 1,000 cd/m2 –CRI (typical): 80 Schedule – Q4’10 Source: Philips

9 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 9 Sample Prototypes Konica Minolta Panel features: –Size: 15.0 cm diameter x 15.0 cm x 1.5 mm –Efficiency (typical): ~64 lm/W –Types of materials: phosphorescent OLED (as emitter) –Luminance – 1,000 cd/m2 –Lifetime(LT 50 typical): ~10,000 hrs @ 1,000 cd/m2 –CRI (typical): NA Schedule – 2011 Source: Konica Minolta

10 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 10 Spec Summary SpecUnitsMitsubishiOsramLumiotecPhilips Konica Minolta Efficacylm/W2823251564 PowerW2.23.010.62.81.1 Color Temperature°K2700-6500 2580- 3320NA3200NA CRI1-100807580 NA Lifetime hrs to L708,000 400010,000*10000 Luminancecd/m21,0001000400030001000 Lumenslumens62692644171 Sizecmxcm148.814.511.915 1414.53.715 *1,000 cd/m2 AverageTarget 31100 42-4 2700-3500 79~80 500050,000 2250 3,000- 4,000 109500-1,000

11 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 11 Discussion Point #2 oCan white OLEDs meet the imposing needs of the lighting industry o100 lm/w o3,000 to 5.000 lm oLifetime of 50,000 hrs to L70 oCRI >80 oWhat improvements are necessary? oAdvances in active materials? oElectrode technologies? oOutcoupling enhancements?

12 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 12 FL Lamp Shipment Forecast and SSL Penetration 0 10 20 30 40 50 60 70 80 90 100 Units (m) -80% -60% -40% -20% 0% 20% 40% 60% 80% 100% Change/Growth SSL 8.38.58.89.19.411.018.631.959.563.667.8 Trad 53.855.457.158.860.561.055.544.520.119.620.2 SSL Share 13.4% 15.3%25.1%41.7%74.8%76.4%77.1% SSL Growth 3.1% 3.3%17.1%69.5%71.0%86.9%6.9%6.5% Trad. Growth 3.0% 0.8%-9.0%-19.8%-55.0%-2.3%2.8% 20102011201220132014201520162017201820192020

13 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 13 FL Lamp Revenue Forecast and SSL Penetration 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 US$ (m) -60% -40% -20% 0% 20% 40% 60% 80% Change/Growth SSL 37833233272522571912180525533598545350194573 Trad 43604625490652045518573053724437205820722194 SSL Share 46.5%41.1%35.7%30.3%25.7%24.0%32.2%44.8%72.6%70.8%67.6% SSL Growth -14.5%-15.7%-17.2%-15.3%-5.6%41.4%40.9%51.6%-8.0%-8.9% Trad. Growth 6.1% 6.0%3.8%-6.2%-17.4%-53.6%0.7%5.9% 20102011201220132014201520162017201820192020

14 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 14 Fluorescent vs. LED Source: DOE

15 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 15 Discussion Point #3 oWhat lighting applications should OLEDs target oNear Term? oMid Term? oLong Term?

16 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 16 Discussion Point #4 oWhat are the key challenges for AMOLED display manufacturing to scale beyond Gen 5.5? oCan conventional VTE scale beyond its present state? oWhat is the most likely active matrix approach for >Gen 5.5 oWhat other advances need to occur for printing to play a role in OLED manufacturing? oWill AMOLEDs be less expensive to manufacture than TFT LCDs? oWhat needs to happen? oWhen is this possible? oHow much?

17 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential 17 Discussion Point #5 oWhen are standards expected and at what phase of development is necessary? oDisplays oLighting

18 Copyright © 2010 YMR, · All Worldwide Rights Reserved · Confidential Thanks for your participation! Other Questions barry@oled-a.org


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