1. Andrew Stokes Managing Director andrew.stokes@clarityenglish.com A unique advantage Adrian Raper Technical Director adrian.raper@clarityenglish.com

2. 2 Results Manager Group students and teachers into a hierarchy that matches the institution’s classes.

3. 3 Generate reports based on what you want to see. Results Manager

4. 4 Reports can summarise students in a group: Results Manager

5. 5 Reports can also show full detail for an individual student. Results Manager

6. 6 An administrator can also see how much the program is being used overall.

7. 7 Higher Colleges of Technology Integration into the classroom Test case for iPads Fed into important MoE adoption

8. 8 Consistently high usage over four years Important for British Council objectives Sciences Po

9. 9 Kent libraries (UK) A new sector Potentially huge reach A new angle on promoting both Road to IELTS and IELTS

10. 10 The institutional version What competitive advantages does it give? To provide support in preparing candidates To enhance a partnership offering To provide a good reason for ongoing contact To promote British Council - IELTS association To generate an ongoing, predictable revenue

11. 11 Reasons for lack of success to date: 1. Lack of understanding of the unique Road to IELTS advantage 2. Inadequate systems resources for B2B selling 3. The length of the sales cycle 4. Inexperience and nervousness at B2B selling 5. Lack of time

12. 12 1 Focus on the real objective 2 Set clear target focus on the real objective 3 Subsidise – for year 1 4 Support the institutions A new approach

13. 13 Next steps for Road to IELTS? Speaking upgrade Wrap-arounds Study planning

14. 14 Q uestions?