4 New Emerging Technologies Product Planning - Q1 2008New Emerging TechnologiesHybrid SLI Nvidia’s new Hybrid SLI technology will have two modes and that will target different applications: the Power Saving Mode, which will switch off discrete graphics core and use only integrated graphics engine when high performance is not needed, whereas Max Performance Mode will make integrated graphics processor (IGP) to assist discrete graphics processing unit (GPU) and boost performance when it is required.
5 New Emerging Technologies Product Planning - Q1 2008New Emerging TechnologiesHybrid CrossFire AMD will be supporting Hybrid Crossfire through the RS780 IGP chipset to be officially known as AMD G780 (ATI Radeon HD 2300). This will compete directly against Nvidia's Hybrid SLI technology through MCP78 chipset offering.AMD is touting a ~50% performance boost in 3DMark06 by pairing up the RS780 chipset with Radeon HD 2400 discrete graphics card.
6 What Hybrid SLI/CrossFire will be doing? : Product Planning - Q1 2008What Hybrid SLI/CrossFire will be doing? :1、Multi-Display (from both discrete & integrated graphics)2、Power Savings（2D thru integrated core，3D thru discrete add-on card）3、Performance boost for discrete graphics by linking up with the integrated graphicsPerformance boost will be up to 1.6x for entry-level graphics card (e.g. GF8400GS, Radeon 2400 PRO)
7 PCI-Express 2.0 Product Planning - Q1 2008 PCIe 2.0 PCIe 1.1 AGP 8x GraphicsBandwidthUsageBandwidth (MB/sec)AGP 8xPCIe 1.1PCIe 2.01 VGA, Single Core CPU2 VGAs, Dual Core CPU4 VGAs, Quad Core CPUPCI Express Base 2.0 specification doubles the interconnect bit rate from 2.5 GT/s to 5 GT/s in a seamless and compatible manner. The performance boost to 5 GT/s is by far the most important feature of the PCI Express 2.0 specifications. It effectively increases the aggregate bandwidth of a 16-lane link to approximately 16 GB/s. The higher bandwidth will allow product designers to implement narrower interconnect links to achieve high performance while reducing cost.
8 Multi-card becomes the way to performance boost Product Planning - Q1 2008Multi-card becomes the way to performance boost3-Way SLICrossFireX™NVIDIA is only promoting her new technology on the most high-end models like 8800GTX/Ultra, but may expand to other mid-range products in future.AMD , on the other hand, is promoting the new CrossFireX technology on all models，support max. 4 cards CF.
10 HyperTransport™ 3.0 Product Planning - Q1 2008 All new coming motherboards for the AMD Socket AM2+ platform will be upgraded to HyperTransport™ 3.0 with HT Link rate of 2.6GHz and a bandwidth of 20.8GB/s per link.
11 All over single cable in future versions of DisplayPort Product Planning - Q1 2008What are DisplayPort’s advantages and benefits?InteractiveUltra Sleek IDTwo way CommunicationsMulti-function integration-Camera-Microphone-USB hubTouch ScreenDirect drive LCD…no electronicsUltra thin designVGA cost point replacementAll over single cable in future versions of DisplayPortDigitalPlug and PlayNo thumb screwsNo user adjustmentsCables up to 15 metersSecure content (HDCP)Digital from every PC, andDigital to every monitor…..not just the mostexpensive onesPerformanceScalable 1-4 display lanes with embedded clockingdeliver 2x the performance of DVI over smaller connectorwith reduced EMI2560160010 bitcolorWQXGA+DisplayPort enables new PC display usages and industrial designs topromote continued user excitement and value around new displaysSource: INTEL
12 How is DisplayPort different from HDMI? Product Planning - Q1 2008How is DisplayPort different from HDMI?HDMIDisplayPortRaster ScanMicro-packetHDTV interfaceExternal display connectivityTwo way transmission with CECSupports audio and HDCPCRT like with separate RGB and clock linesDisplay Interface…all display timings & usagesInternal & external display connectivityTwo way transmission via Aux ChannelScalable lanes 1-4; embedded clock reduces EMIPixel & audio data in packetsTwo way communicationsDevice addressing possibleDigital CRT likeSingle pixel stream onlyAudio in blanking intervalLane 1RedLane 2GreenLane 3BlueLane 4ClockAux. Channel*I2C / CEC**limited to 100kbps*extensible well beyond 1MbpsDisplayPort replaces LVDS and DVI, while HDMI replaces S-videoSource: INTEL
14 New CPU is the major factor affecting the motherboard sales Product Planning - Q1 2008New CPU is the major factor affecting the motherboard salesFor Intel Platform：With the great success of the Core 2 Duo Series，the value E2xxx and the high-end Core 2 Quad Series, the Intel processors are now completely moving to the multi-core era.1. The new Penryn Quad Core (Yorkfield) was launched on November, and with the new Wolfdale dual core processors, Intel is moving towards the 45nm manufacturing process.2. Intel is pushing the CPU FSB to 1600MHz, trying to accelerate the transition of DDR2 to DDR3 memory.3. The launch of Celeron Dual Core processors implying Intel is advancing her whole product line to multi-core, and may lead to another mass upgrade action.
17 Intel® Celeron® dual-core New Value dual-core offering in 2008 Product Planning - Q1 2008Intel® Celeron® dual-core New Value dual-core offering in 2008Extending dual-core support in the Value segmentBrand: Intel® Celeron® dual-core processorPositioning: Delivers entry multi-tasking experience for value-conscious customersStrong productivity, Internet, and more !Availability: Intel® Celeron® dual-core processor E1200 launches Q1’08Chipset support: Similar to other Conroe-dual-core based offeringsSee processor/chipset compatibility matrix in roadmap companion guideSource: INTEL
20 Notes to Intel Integrated Segment Product Planning - Q1 2008Notes to Intel Integrated SegmentFrom what we observed, Intel G35 is not competitive enough for its spec.: No HDMI; ICH8 South Bridge; Graphics Performance affecting by driver…… these factors make it “weaker” then expected.G31 will dominate 945GC because Intel is accelerating the transition of 1,066 FSB to 1,333 and 1,600. In comparison, Intel will enable the 1,333 FSB support for G31 officially on Q1 2008, oc is not required. With the Dual Channel DDR2 800 support, it provides a better spec. and compatibilities than 945GC with similar prices.MCP7A – a strong weapon integrated with GeForce 8 Series DX10 graphics by NVIDIA. And it will support the Hybrid-Boost feature, which makes it even stronger. It can be treated as an upgrade version of MCP73, and will be one of the most important products in Q
24 Product Planning - Q1 2008 For AMD Platform： With the launch of Phenom (K10) processors, Socket AM2+, HT3.0, PCI-E 2.0, L3 Cache will be the major selling points. The market accpetance and sales of the new Dual Core, Triple Core and Quad Core CPUs will directly affect the platform motherboard sales.“Fully Support”and“compatible”are 2 different concepts.New coming motherboards will mostly support HT 3.0, and they are backward compatible with the current Socket AM2 CPUs (HT 1.0), both generations will work perfectly with full-performance on these boards and we call it “fully support” HT 3.0 & Socket AM2+.For those boards (both current and upcoming) which are compatible with HT 3.0 & AM2+ CPUs, they guarantee these CPU can run on them, however, the full power will not be utilized, that’s we call it “compatible”.
27 Notes to NVIDIA’s UMA products Product Planning - Q1 2008Notes to NVIDIA’s UMA productsNVIDIA will add the new GeForce Boost & SmartPower featues to most of herfuture coming products.A new technology that boost-up graphics performance of discrete add-on card by having “SLI” with the onboard integrated graphics.GeForce BoostA new feature that is capable of switching OFF the discrete graphics card when it is idle to achieve the best energy-saving purpose, and when performance is needed, the graphics card will automatically switch ON again.SmartPower
29 Notes to AMD UMA products Product Planning - Q1 2008Notes to AMD UMA productsAMD is adding the new Hybrid Crossfire technology in the coming DX10 UMA productsRS780(C) will be a main focus UMA product , integrated with HD2400 level DX10 graphics, capable of video decode acceleration and is about 3 times the graphics performance of 690G.RS740 is basically the same core as 690G, except for the better support for AM2+ CPUs. (690G is compatible ONLY）。All of the 3 products will be partnered with the new south bridge – SB 700 , with better features.SB600•4 SATA 3Gb/Sec•RAID 0, 1, 10•10 USB PortsSB700•6 SATA 3Gb/Sec•RAID 0, 1, 5, 10•12+2 USB Ports•NAND Flash I/F•DMWG 1.0
30 Discrete products for Socket AM2+ Product Planning - Q1 2008Discrete products for Socket AM2+PositioningEnthusiastsPerformanceMainstreamCPUAM2+/HT3.0MemoryDual Channel DDR2-1066/800Chipset790FXNF 780a SLI790XNF 750a SLINF 730a770NF 720aHybridSLI/CFNoYesDX10 GPUPureVideo HDPCI-EGen2.02*x16 or16x+2*8x or4*x82*x16X orx16+2*x8 or1*x16or2*x8SLI / CF2/3/4Way CF2/3 Way SLI2WayCF2 Way SLIBoost OnlyFeaturesSmart Power