2. Accor organizes from April 2 nd to June 19 th, 2014, an original and innovative student competition. “Take Off! Join the Accor Student Adventure” After two successful editions of Take Off! In Europe and in Asia, we have the pleasure to launch our 3 rd edition Worldwide which is open to any students from Hospitality Schools, Business Schools and Hotel Management Universities. This year, our competition will allow the students to be evaluated by Accor professionals and by top-school teachers with different cultural backgrounds! Competition website lives on April 2 nd, 2014 www.accortakeoff.com Take Off! presentation Theme: The digital innovation in hospitality Subject: How the mobile can change the hospitality world and the guest experience?

3. Attract Attract great talents with a passion for hospitality Promote Promote the Accor Group & brands Stimulate Stimulate students about an attractive and strategic topic linked to hospitality Collect Collect innovative ideas brought by students Objectives of the challenge

4. Your goal real Accor case studyadd value Work on a real Accor case study and add value to your resume teachers from top Schools and by our Accor professionals Get the chance to be evaluated by teachers from top Schools and by our Accor professionals network Develop your network Get to know Get to know better Accor Intercultural exchange Intercultural exchange guest Be our guest in Paris if you are part of the finalists superb Holiday Win superb Holiday at Accor Hotels HAVE FUN! And last but not least: HAVE FUN!

5. Form a team of 3 students attending the same School or University and submit your project on the website from April 2 nd to 25 th, 2014! You must be: accredited Hospitality, Management school or university  Enrolled at an accredited Hospitality, Management school or university (scan copy of 2013 student card will have to be provided at later stage in the competition)  Aged 18 or over validpassport till September 20 th, 2014  In possession of a valid passport till September 20 th, 2014  Available to travel to Paris (June 16 th – 19 th, 2014)  Available to travel to Paris (June 16 th – 19 th, 2014) if you are selected for the Final Who can participate?

6. DREAMING BOOKING EXPERIENCING SHARING RESEARCHING Accor Mobile How will mobile transform the hospitality industry and guests experience ? You will be evaluated on the feasibility, aesthetic, innovation and consistency of your project with our strategy More information on Accortakeoff.com from April, 2 nd

7. Topic How will mobile transform the hospitality industry and guests experience ?Deliverables photo collage Post a photo collage, with short explicative text to best represent your project Your photo collage can be posted on jpeg or pmg format, must not exceed 150 KB and must be in landscape orientation. Your descriptive text must not exceed 500 charactersSelections limited to 300 Be the first, the number of teams is limited to 300 (3 students per team) 50 teams will be pre-selected by online votes 15 teams will be selected by our jury made of professionals from Accor and teachers Round 1 25 th Around the 2 nd April 29 th Website launching ROUND 1 STARTING Register online SUBMIT YOUR PHOTO- COLLAGE CREATE THE BUZZ : get votes on Accortakeoff.com VOTES CLOSING + RESULTS: 50 pre selected teams JURY RESULTS : 15 selected teams April 29th : 15 selected teams

8. Teams amongst the 15 teams If you are amongst the 15 teams selected for Round 2Topic Subject is kept secret but will give you the chance to go further in your researchDeliverables Post a video which will show you on a situation & short explicative text Post a video which will show you on a situation & short explicative text to best showcase your project Your submitted video must not exceed 1 minute and 15 MB. Format should be flv, mp4, wmv or mpeg. Your descriptive text must not exceed 500 charactersSelection: 10 minutes conference call Support your project on the May 20 th via a 10 minutes conference call where the jury:  Will watch your video  Will ask you 3 questions Round 2 18 th 30 th 30 th Submit your video Skype jury with each group April May 20 th 21 st Jury results : 5 selected teams JURY RESULTS : 15 selected teams 29 th April Mai 21 th : 5 5 selected teams

9. Teams amongst the 5 teams If you are amongst the 5 teams selected for the Final RoundDeliverables Our jury wants to discover the best talents so the subject is kept secret! You will discover it on the D- Day! Final in Paris JURY RESULTS : 5 selected teams 17 th 16 th 16 th Arrival Presentation of the 6 projects followed by the ceremony and the dinner June 18 th 19 th Brunch and tour in Paris 29 th May Time to go back June 17 th : 1 winning team

10. Save the dates! 25 th 2 nd April 29 th Website launching Round 1 starting Submit your photo- collage AND CREATE THE BUZZ Votes closing + results: 50 pre selected teams Jury results : 15 qualifications 18 th 30 th 30 th Submit your video Skype jury with each group April May 16 th to 19 th ONE WINNING TEAM ROUND 1ROUND 2 FINAL IN PARIS June 20 th 21 st Jury results : 5 qualifications

11. Last year’s adventure: re-invent Novotel

12. Our best advice! Register from April 2 nd Register from April 2 nd and download the information files which will lead you creative and innovative Be creative and innovative: the more your idea stands out from the crowd, the more chance you have to get noticed by our jury members feasible Imagine a feasible project motivated, involved and do your best Be motivated, involved and do your best! GOOD LUCK!

13. Main contact in Paris Accor Paris Odyssey Headquarter Héloïse Charriau Human Resources Assistant Schools Relations & Partnerships Direction Email: heloise.charriau@accor.comheloise.charriau@accor.com You’ve missed something or need more information?