1. TECHNOPRENEURSHIP (EM604) Session 9 Technopreneurial Process
Dr. Winarno

2. New Definition of Entrepreneurship
Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obssesed, holistic in approach, and leadership balanced.

3. Entrepreneurship Evolution
Old and New Companies
Small and Large Companies
Fast and Slow Growth
Private / Non Profit / Public
All Geographic Point

4. Skill Development
Competent
Unconscious
Consious
Uncompetent
Conscious

5. Skill Maturity
AHLI
TRAMPIL
BISA
TAHU

6. This is where you are ultimately aiming to get your very best customers. What is a raving fan and how does it differ from an advocate?

7. Entrepreneurship Results
Owners
Creation
Entre
preneurship
Participants
Value
Enhancement
Realization
Renewal
Stake Holder

8. Entrepreneurship Process
tunity
Oppor
Recognition
Creation/
Will / Initiative to seize
Will to take Risk
Balancing Risk and Reward
Strategy to marshall resources

9. Face Dilemmas& Make Decision
Entrepreneur Role
EP Role
Inject Imagi-nation
Motiva
tion
Commitment
Passion
Tena
city
Inte
grity
Team
work
Vision
Face Dilemmas& Make Decision

10. Classic Entrepreneurship: The Startup
Classic expression of EP is the raw startup company, an innovative idea that develops into a high growth company.
Legend of Microsoft, Netscape, Amazone.com, Sun Microsystems, etc.
Key Success Factors: Strong leadership, teamwork building, opportunity sensitivity; skill and ingenuity to find and control resources.

11. Entrepreneurship in Post Brontosaurus Capitalism: Beyond Startup
IBM (vs Appe Computer, Microsoft)
DEC (vs Apple Computer, Compaq Computer)
AT&T (vs MCI, McCaw Communications, Inc., Cellular One)
Lost 900,000 jobs. Emerge New 4.3 million jobs and $736 billion by venture capital investment.

12. People Don’t Want to Be Managed. They Want to Be Led.
Perusahaan Besar cenderung hierarkhis dan birokratis  Lambat menyikapi perubahan.
Perusahaan Entrepreneurship  lebih fleksibel, cepat menyikapi perubahan

13. Company Life Cycle EP EP EP EP EP EP SEED, NEW BUSINESS,
Mature
Old
Decay
Start
Grow
SEED,
NEW BUSINESS,
DIVERSIFICATION

14. DIVERSIFICATION UMN TISSU HOTEL PENERBIT LAIN2 CETAK PENERBIT
TOKO BUKU
KOMPAS
INTI SARI

15. The Wind of Change Social Politic Economy (and Finance) Culture
War (Defence)
International Affair
Technology

16. Wind of Change Example: KOMPAS
SOCIAL (MONITOR CASE)
ECONOMY (MONETARY CRISIS)
TEKNOLOGI (SETTING, KOMPUTER, DTP, INTERNET, CONVERGENCE)
CULTURE (TRADITIONAL, MODERN, INTERNET)
POLITIK (PKI, PEMBREDELAN)

17. KOMPAS DIGITAL TRANSFORMATION
KOMPAS.COM
E-ZINE
E-BOOK

18. PARADOX OF ENTREPRENEURSHIP
An opportunity with no or very low potential can be an enormously big opportunity. E.g. Steve Jobs and Steve Wozniak (Founder of Apple Computer Corp.) reveal an idea of Desktop PC.
To make money you have to first lose money.
To create and build wealth one must relinquish wealth.

19. PARADOX OF ENTREPRENEURSHIP
To succeed, one first has to experience failure.
Entrepreneurship requires considerable thought preparation, and planning, yet is basically an unplannable event.
For creativity and innovativeness to prosper, rigor and discipline must accompany the process.

20. PARADOX OF ENTREPRENEURSHIP
Entrepreneurship requires a bias toward action and a sense of urgency, but also demands patience and perseverance.
The greater the organizatin, orderliness, discipline, and control, the less you will control your ultimate destiny.

21. PARADOX OF ENTREPRENEURSHIP
Adhering to management best practice, especially staying close to the customer that created industry leaders in the 1980s, became a seed of self-destruction and loss of leadership to upstart competitors.
To realize long-term equity value, you have to forgo the temptations of short-term profitability.

22. Think Big Enough
Don’t set up too small business. Smaller means higher failure.
Contoh: Internet Café, Digital Printing di satu tempat saja
Threshold Concept: At least people, with US$2 -3 million revenue
Think about growth and equity.

23. One Year Survival Rates By Firm Size
Firm Size (Employees)
Survival Percentage
1 – 24 people
53.6 %
25 – 49 people
68.0 %
50 – 99 people
69 %
100 – 249 people
73.2 %

24. Time for New Technologies to Reach 25% of USA Population
Household electricity (1873)
46 years
Telephone (1875)
35 years
Automobile (1885)
55 years
Airplane Travel (1903)
54 years
Radio (1906)
22 years
Television (1925)
26 years
Video Cassette Rec (1952)
34 years
Personal Computer (1975)
15 years
Celular Phone (1990)
13 years
Internet (1994)
7 years

25. Timmons Model of the Entrepreneurial Process
COMMUNICATION
OPPORTUNITY
RESOURCES
BUSINESS PLAN
EXOGEN FORCES
AMBIGUITY
FITS & GAPS
CREATIVITY
LEADERSHIP
TEAM
CAPITAL MARKET
CONTEXT
UNCERTAINTY
FOUNDERS
SUSTAINABILITY : FOR ENVIRONMENT, COMMUNITY AND SOCIETY

26. OPPORTUNITY (Market Segment)
Market demand is a key ingredient to measure an opportunity:
Is customer payback less than one year?
Do market share and growth potential equal 20% annual growth and is it durable?
Is the customer reachable?

27. OPPORTUNITY (Market Segment)
Market structure and size help define an opportunity:
Emerging and/or fragmented?
$50 million or more, with a $1 billion potential?
Proprietary barriers to entry?

28. OPPORTUNITY (Market Segment)
Margin analysis helps differentiate an opportunity from an idea
Low cost provider (40% gross margin)?
Low capital requirements vs the competetion?
Break even in 1 – 2 year?
Value added increase of overall corporate P/E ratio?

29. RESOURCES Bootstrapping Relationship Financial Resources Assets People
Minimize and control vs maximize and Own
Relationship
Unleashing Creativity
Financial Resources
Assets
People
Your Business Plan
Think cash last

30. TEAM Critical Ingredient for Success
An Entrepreneurial Leader
Learn and teach (faster is better)
Deal with adversity (resilient)
Exhibit integrity, dependability, honesty
Build entrepreneurial culture and organization

31. QUALITY OF THE TEAM Relevance experience and track record
Motivation to excel
Commitment, determination, and persistence
Tolerance of risk, ambiguity and uncertainty
Creativity
Team locus of control
Adaptability
Opportunity obssesion
Leadership and courage
Communication