1. Hier Bild platzieren (weisser Balken bleibt nur bei Partner-Logo) Overview on EU Trade Fairs and Fair Participation Richard Gubler - Lima, 4 th October 2010

2. Copyright © Osec 2008. Alle Rechte vorbehalten. topics Overlook on the most important Trade Fairs in Europe WTM – London ITB – Berlin fairs for ecotourism and sustainable tourism specialised B2B-fairs choice of other (regional) fairs Efficient participation good preparation action plan

3. Copyright © Osec 2008. Alle Rechte vorbehalten. World Travel Market London - UK 8. – 11. November 2010 global B2B tourism trade fair annually at the Excel-Center in East-London

4. Copyright © Osec 2008. Alle Rechte vorbehalten. ITB Berlin - Germany 9. – 13. March 2011 global tourism trade fair 3 days: B2B (professionals, Traders) 2 days: B2C (open to the public) 160‘000 m2 180‘000 visitors annually

5. Copyright © Osec 2008. Alle Rechte vorbehalten. Eco-Tourism and Sustainable Tourism Birdfair - UK annually in august Reisepavillon - Berlin, Germany 25‘000 visitors. started 1991 in Hannover, later in Munich, as local public trade fair for Ecotourism. Today: international specific conference for Sustainable Tourism

6. Copyright © Osec 2008. Alle Rechte vorbehalten. B2B-fairs only EIBTM - Barcelona, Spain global MICE-Exhibition  B2B only 30.11. – 2.12.2010 / 3 days IFTM / Top Resa - Paris, France 100% B2B-Show 21. – 24.9.2010 / 4 days

7. Copyright © Osec 2008. Alle Rechte vorbehalten. regional fairs United Kingdom Bird Fair in August 2007 and 2008 Germany Travel Mart München/Augsburg IMEX Frankfurt 02.11. - 04.11.07 "Viva Touristika" Frankfurt 09.11. - 11.11.07 "Reiselust" Bremen 21.11. - 25.11.07 "Touristik & Caravan" Leipzig 30.11. - 02.12.07 "Int. Reisemarkt" Köln 12.01. - 20.01.08 "CMT" Stuttgart 06.02. - 10.02.07 "Reisen" Hamburg 14.02. - 18.02.07 "C-B-R" München 28.03. - 30.08.08 "Viva Touristika" Rostock Austrian and Central European Travel Business (actb) Wien ASTA Int. Expo Lyon BIT Milano BTC International Firenze TTG Incontri Rimini Int. Thermal Tourism Fair Ourense/Esp MATKA Helsinki Holiday World Prag ITF Slovakiatour Bratislava UTAZAS Budapest ITS Athens Athens Philoxenia Thessaloniki Skal World Congress Antalya

8. Copyright © Osec 2008. Alle Rechte vorbehalten. efficient participation (1) good preparation what do I expect from participating in a trade fair visit? what results do I want to achieve? what are my target people / companies? do I have an attractive, up-to-date presentation?

9. Copyright © Osec 2008. Alle Rechte vorbehalten. efficient participation (2) action plan timetable with foreseen activities early contact with the target people / companies to arrange a meeting preparation of PR-materials and presentation study of the trade fair programme and the side-events short protocoll or checklist about all the planned and realised activities (personal meetings, ad-hoc meetings, trade fair impressions, speeches and presentations, etc.) daily evaluation during the trade fair. Conclusions and consequences for the following day. to strive for binding agreements with your target people / companies follow up the new contacts soon after returning to Peru

10. Copyright © Osec 2008. Alle Rechte vorbehalten.

11. BIT Peru Lima FIT Peru Trujillo Salon Peru Barcelona 19.10.07

12. Copyright © Osec 2008. Alle Rechte vorbehalten. FITUR Madrid - Spain international tourism trade fair annually