1. Social Media Toolkit December 2014

2. What is Data2X? Dec. 15 Progress Event On December 15, 2014, Data2X will host a Progress Event with Hillary Clinton, Michael Bloomberg, Chelsea Clinton and partners. Since its launch in 2012, Data2X has identified gender data gaps and served as a platform for partnerships to power a gender ‘data revolution’. The event on December 15 th will announce new partnerships around six key gender data gaps. Why Data2X? Why Now? Together, we can create a gender data revolution. More and better data is needed to drive progress for girls and women globally. Good data is essential to good policy, and it is clear that a lack of gender data has hindered the course of gender equality and women’s empowerment. The investments we make today will pay dividends tomorrow. To create a true gender data revolution, we need to bring together partners from the private, public and social sectors to fund this critical work. The time is now: As the world’s attention turns to the post-2015 global development framework, we must ensure measurable, realistic targets are included to advance gender equality. Data2X, named for the power women have to multiply progress in their societies, advances gender equality and women’s empowerment. How? By building partnerships to improve data collection and demonstrating how better data on the status of women and girls can guide policy, leverage investments, and inform global development agendas. Overview

3. Sample Tweets Handles & Hashtags to Follow: @Data2X#Data2X@MikeBloomberg @Bloombergdotorg @HillaryClinton@ClintonFdn @ChelseaClinton Before Event What is #Data2X? Find out more: www.data2x.org [graphic] More & better #GenderData via @Data2X is essential to track progress & create smart policy #Data2X [graphic] Can't find the solution if you don't understand the problem- @Data2X is partnering to fill #GenderDataGaps #Data2X [graphic] "Data is more than counting people–it’s making sure people count"@Kathy_Calvin @Data2X helps make women count #data2X [graphic] We are living in a #GenderData “black hole at the center of our data-driven universe”-@HillaryClinton. #Data2X [graphic].@Data2X aims to fill #GenderData Gaps through meaningful partnerships. #Data2X [graphic] You can’t finish a puzzle with only half the pieces @Data2X partners to find the missing pieces for women&girls [graphic2].@Data2X + @HillaryClinton + @MikeBloomberg + @ChelseaClinton + @Bloombergdotorg+ @ClintonFdn + @unfoundation = #GenderDataRevolution! What is #GenderData and why does it matter? Learn more at http://bit.ly/1Irx3Da [graphic]http://bit.ly/1Irx3Da “Data not only measures progress, it inspires it.”- @HillaryClinton Join @Data2X on 12/15 http://bit.ly/1I9gVX2 #Data2Xhttp://bit.ly/1I9gVX2 “In God we trust, everyone else bring data”- @MikeBloomberg On 12/15, Watch the #Data2X Progress Event LIVE: http://bit.ly/1I9gVX2http://bit.ly/1I9gVX2 Join @Data2X Progress Event on 12/15 to learn how #Data2X is powering the #GenderDataRevolution. Live streaming here: http://bit.ly/1I9gVX2http://bit.ly/1I9gVX2 On 12/15 @HillaryClinton @MikeBloomberg will join @Data2X to announce new partnerships 4 #GenderDataRevolution Watch http://bit.ly/1I9gVX2http://bit.ly/1I9gVX2 Be a part of the #GenderDataRevolution on 12/15 w/ @Data2X Progress Event. http://bit.ly/1I9gVX2 http://bit.ly/1I9gVX2 On 12/15 be a part of the #GenderDataRevolution w/ @Data2X @HillaryClinton & @MikeBloomberg @Kathy_Calvin LIVE: http://bit.ly/1zGrtXDhttp://bit.ly/1zGrtXD On 12/15 be a part of the #GenderDataRevolution w/ @Data2X @ClintonFnd & @Bloombergdotorg @unfoundation LIVE: http://bit.ly/1zGrtXDhttp://bit.ly/1zGrtXD Understanding Meaningful Data: "It's how we minimize risk & maximize impact”-@HillaryClinton On 12/15 Join #GenderDataRevolution w/ @Data2X Day Of Be a part of #GenderDataRevolution happening NOW! Watch @Data2X Progress Event LIVE: http://bit.ly/1I9gVX2 Lineup: http://bit.ly/1w6CthX http://bit.ly/1I9gVX2

4. Sample Facebook Posts About Data2X “We keep statistics on everything we care about, from RBIs to ROI, the daily ups and downs of the Dow and our bank accounts. So if we’re serious about narrowing the gender gap and helping more girls and women, then we must get serious about gathering and analyzing the data that tell the tale.” – Secretary of State Hillary Rodham Clinton On 12/15 #Data2X will announce meaningful partnerships to spur a gender data revolution. (graphic1) “In too many countries we lack reliable and regular data on even the basic facts about the lives of women and girls…And since women make up half the population, that’s like having a black hole at the center of our data-driven universe.” – Secretary of State Hillary Rodham Clinton Join the Gender Data Revolution on 12/15 with #Data2X (graphic 2) Graphics

5. Download graphics: unfoundation.app.box.com/data2x-graphics

6. Thank you for supporting us in the Gender Data Revolution! Tune in on December 15, 2014 at 10:30 AM ET for a live-stream of the event with Hillary Clinton, Michael Bloomberg, Kathy Calvin, and Chelsea Clinton here: http://bit.ly/1zGrtXDhttp://bit.ly/1zGrtXD Contact For media inquiries, please contact Katherine Brandon at KBrandon@unfoundation.org. For all other inquiries, please email Data2X@unfoundation.org.KBrandon@unfoundation.orgData2X@unfoundation.org