1. Trusted evidence. Informed decisions. Better health. Brand webinar We will start in a few minutes…

2. Trusted evidence. Informed decisions. Better health. Brand webinar Feb 2015 Julie Wood, on behalf of CEAD

3. Topics for today 01Cochrane.org –initial results and feedback 02Rebrand timings for the rest of 2015 03Websites—Guidance 04FAQs 05Next steps 06What we need groups to do

4. 31 January, 2015 we launched Our new logo Cochrane.org Cochrane Library

5. Initial results looking good…

6. but we need more data

7. Thank you We really appreciate all the feedback so far Key snags: changes to.org, search, translations This feedback has been logged in an action plan. We will publish this by the end of February.

8. Brand timings By March 6 – All groups will receive logos and offline templates By end March “testing” website templates with a few groups April—IKMD will create a dev site for your website with the new template and work with you to make tweaks May—All group websites on our web platform go live October—Websites not on our web platform go live End 2015—Community website and products use the new brand and rebrand completed

9. Header: Library, search bar, group logo all stay the same. Community buttons remains. For groups we will add a.org button contact us information will change to group contact details Group website guidance This is the universal footer, this remains the same across all websites Please do change these logos to include host institutions, funders and local partners. Please ensure you have permission to use their logos For the menu, if you have areas such as Get Involved, About us, News and Events please use these labels. Please try not to have more than 6 top line menu items to fit into the bar. Please avoid sliders as they are no longer best practice. You may have any.org content to your website to keep it fresh, or you may wish to maintain your own features. Free space: Use as is, tailor your own list, or use as a calendar of events or latest news

10. Questions for group websites Who do you want to use your website? Are those people using your website now, if not, why not and what could you do about it? Is the content on your website what those people want and need? If not, what content should you create and what content do you no longer need? (Check your current Google Analytics to see what pages people are actually using). If you don’t currently have access, send Paolo Rosati a Gmail account and he can give you access. How will you measure if your website is working once it is launched? Based on the Cochrane group website guidance, what should the top menu be and what pages should go under each section? Is there any other functionality you think you will need that you don’t already have? How will you keep it up to date? ( Note: If you don’t have resources to keep it up to date, really think about what it is used for, if you just want to ensure there is a record about something, somewhere in Cochrane, let us know and we can archive it for you). What kind of images will you need for your website? Do you have permission to use them and do you have some good ones already that you can re-use? Note: CEAD is working on providing access to a photo library. Details to follow by the end of the week.

11. FAQs for the rebranded websites How much scope will we have in designing our own website? We are trying to maintain consistency in the header and the footer. We are also trying to build in a space where funder and institutional logos will naturally fit. The previous page is guidance. If something isn’t working for you, please let CEAD know. Items in purple in the slide previous show where you have control and items in black are the items that are locked down. When can I start using my new logo? If you have received your new logo, you are free to download the templates and begin using it. You don’t need to wait until your website is ready but be pragmatic about when to begin use. For example, if you are attending a big conference in March, please use the logo for that conference and don’t wait for the website. Another example, if you have business cards that have the old Cochrane logo, use those up in the next couple of months and re-order business cards with the new logo when you need new ones. Please aim to have everything moved to the new brand by October 2015, if not sooner.

12. FAQs Continued Why can’t I launch my group’s website in February or March? We are currently working on the templates for all groups to use by testing it out with a few group websites. The template won’t be ready for use on all groups websites until the end of March. If we were to give turn your website template on early, there is a risk that as we update and test the template, we will make changes, which may mean you will need to re-do work. We are trying to avoid this. We are going as fast as we can and want to be as flexible as possible, but we are advising everyone to wait until April. If you want to get started now, work through the website content questions and remove old content. In April, you will be given a development site and the IKMD team can then work with you to make any changes required for your website. A full list of FAQs on the rebranding, including websites, will be published by the end of February.

13. Next steps By Feb. 27-- We will put this presentation, webinar, and FAQs on the community website and set up a forum By mid-March-- We will email brand contacts an update and to the Cochrane community using the newsletter. In mid-March--We will run another webinar to update you on progress and answer any questions.

14. What we need from groups We need you to tell us when you want to change your name. (This change needs to be done centrally). Please keep your group up-to-date and share information as needed. Start thinking about your content on your website and update and remove as needed. Think about your menu. Start moving your content to that new structure from today. We are here to help, so email cead@lists.cochrane.org if you have any questions or need support.cead@lists.cochrane.org

15. Thank you