1. User Interface Gary Schneider IT Program Manager August 13, 2012 1

2. UX-2014 Design Approach and Participation 2 Inclusive – cross-section of stakeholders IDEO – premier design firm Evolution – over 12 months No SHOP – individual Exchange only Other limitations – wire frames and UI specs only Eleven states participated in Enroll UX 2014: Alabama, Arkansas, California, Colorado, Illinois, Massachusetts, Rhode Island, Vermont, Minnesota, Missouri, New York, Oregon and Tennessee.

3. 3 UX-2014 UX-2014 is a scenario-based Design Reference Prototype and a detailed Design Specifications Manual and Policy Options Guidebook for an online health insurance portal Goal is to make it easier for people to understand the coverage they may be eligible for and to support their enrollment decision-making It is claimed to be the best-in-class user experience for enrolling in health insurance coverage

4. 4 UX-2014 Design Elements Interactive Models – navigation based on human-centered research Common Scenarios – user stories and diagrams Common Flows – step-by-step illustrations of user pathways Screen Patterns – frame the user experience Components – buttons, screen layouts Visual Themes – font, color, grids, icons, illustrations Experience Architecture – logic behind screen flow Policy Implementation Considerations – areas for state customization

5. Qualifiers 5 COHBE Exchange user interface is being designed for COHBE by COHBE – design activities are just getting started The user interface design is guided and informed by UX-2014, Exchange- related studies, other sites, best practices Board and stakeholder input and the unique needs and identity of the state of Colorado Exchange related UI studies: o Choice Architecture: Design Decisions that Affect Consumers’ Health Plan Choices, sponsored by Consumers Union o Consumer Choice of Health Plan: Decision Support Rules for Health Exchanges, sponsored by Pacific Business Group on Health

6. 6 GetInsured has a clean and compact “look and feel” Other Healthcare Coverage Sites

7. 7 eHealth is similar in many ways to GetInsured Other Healthcare Coverage Sites

8. 8 hCentive Exchange Software is the Centerpiece of the Exchange – but is one of many components hCentive

9. Original hCentive vs. New UX-2014 “Look and Feel” 9 Original hCentive User Interface New UX-2014 hCentive User Interface

10. 10 Original hCentive vs. New UX-2014 “Look and Feel”

11. 11 Original hCentive vs. New UX-2014 “Look and Feel”

12. Landing Page 12