1. San Diego University of Best Practices Update Right Care Initiative Leadership Summitt Berkeley, CA Scott Flinn MD, Chair Anthony DeMaria MD, Co-Chair

2. Statewide Goals  Achieve National HEDIS 90th Percentile Targets:  74% of hypertensive patients with blood pressure controlled: <140/90 mm Hg  72% of patients with cardiovascular conditions with lipids controlled: LDL-C < 100 mg/dL  70% of diabetic patients with blood sugar controlled: HbA1c <8  57% of diabetic patients with lipids controlled: LDL-C < 100 mg/dL  Reduce Hospital Acquired infections:  Median of zero central line infections

3. San Diego Goals San Diego will be a heart attack and stroke free Community  Heart attack and stroke prevention focused on heart disease, hypertension and diabetes patients through lipid and blood pressure and blood sugar management  Support for medical, pharmacy and quality improvement directors of San Diego via its “University of Best Practices” colloquia

4. Participants Include

5. In the Beginning, there was… Luncheon Series Format  ½ hour data meeting  1 hour presentation  ½ hour breakout group discussion and report out

6. Presentations  Pertinent Science and Technology  Policy - CMS, state and local gov’t  Data gathering and sharing  Best Practices Presentations

7. Data Gathering and Sharing  Common Definitions  Agreements to share data  HIE

8. Best Practices  Disease Management, Registries  Team  Primary Care Team – Doc and MA  Disease Management Nurse  Case Management  Complex Case Management  SNF NP  Pharmacist  Patient, Staff, and Provider Activation  Staff activation incentives  Provider activation – incentives and reporting  Patient Activation  Primary Care team  Direct Patient Activation

9. Next Steps  Format Change  1 hour data sharing  1 hour presentation  ½ hour small group breakout and report out  Direction change  Data  Sharing  Motion

10. Diabetes LDL-C<100 mg/dL (Preliminary) San Diego Medical Groups (2011)Result Arch Health Partners68.50 Kaiser Permanente – Southern CA63.71 Sharp Rees-Stealy61.95 Scripps Clinic58.86 UCSD57.04 Scripps Coastal51.73 Sharp CommunityNA Community ClinicsNA Multicultural HealthcareNA HEDIS 90 th Percentile 52% HEDIS 90 th Percentile 52%

11. Diabetes LDL-C<100 mg/dL (Preliminary) San Diego Medical Groups20102011 Arch Health Partners65.268.5 Kaiser Permanente – Southern CA64.363.7 Sharp Rees-Stealy58.762.0 Scripps Clinic60.758.9 UCSD55.357.0 Scripps Coastal52.451.7 Sharp CommunityNA Community ClinicsNA Multicultural HealthcareNA HEDIS 90 th Percentile 52% HEDIS 90 th Percentile 52%

12. CVD LDL-C<100 mg/dL (Preliminary) San Diego Medical Groups (2011)Result Arch Health Partners80.80 Kaiser Permanente – Southern CA77.40 Sharp Rees-Stealy72.83 Scripps Clinic66.86 UCSD74.12? Scripps Coastal48.39 Sharp CommunityNA Community ClinicsNA Multicultural HealthcareNA HEDIS 90 th Percentile 70% HEDIS 90 th Percentile 70%

13. San Diego Medical Groups Heart Disease LDL-C<100mg/dL San Diego Medical Groups Heart Disease LDL-C<100mg/dL San Diego Medical Groups Heart Disease LDL-C<100mg/dL San Diego Medical Groups Heart Disease LDL-C<100mg/dL

14. San Diego County Health and Human Services Stakeholders in Cardiovascular Disease Prevention  Live Well, San Diego!  Communities Putting Prevention to Work (CDC grant)  Reduce chronic disease by physical activity, nutrition, and school environments  Community Transformation Grant (CDC grant)  Tobacco free, active living, healthy eating, reduce hypertension and high cholesterol  Beacon Grant (NIH)  Health information exchange 14 http://www.sdcounty.ca.gov/hhsa/programs/sd/health_strategy_agenda/index.html

15. Be There Campaign  Concept: “Heart Attack and Stroke-free Zone”  Audacious goal to capture attention  Extends the risk reduction efforts to all citizens  Actively engages persons in their own health (care)  Conveys ownership to population  Taps in to community pride  Aim: Achieve both screening for risk factors and compliance with interventions  Funding: $650,000; philanthropy  Steering Committee: Private-public partnership 15

16. San Diego Demonstration Project Going Emotional!  Emotional “tug” is critical for commitment to change one’s behavior  Benefit to those we love can be a bigger driver than benefit to oneself  Caring for one’s own health makes it possible to “be there” for those we love! 16 “When something is missing in your life, it usually turns out to be someone”. — Robert Brault

17. Be There Campaign Steering Committee  Anthony N. DeMaria, MD Judith and Jack White Chair in Cardiology, Professor of Medicine, University of California, San Diego, Editor-in- Chief, Journal of the American College of Cardiology, Chair, San Diego Right Care-Be There Campaign  Daniel Dworsky, MD, Medical Director, Scripps Medical Group  Jim Dudl, MD, Vice-Chair, Steering Committee, Clinical Lead, Kaiser Care Management Institute  James Dunford, MD, FACEP, City of San Diego Medical Director of Emergency Medical Services. President,San Diego American Heart Association  Nora Faine, MD, MPH, Medical Director, Sharp Health Plan  Scott Flinn, MD, Medical Director, Arch Medical Group  Lawrence Friedman, MD, Medical Director, Managed Care, Ambulatory Care and Medical Group Quality and Safety, University of California, San Diego  Lisa Gleason, MD CMIO, Cardiology Department Head, Naval Medical Center San Diego  Hattie Rees Hanley, MPP, Right Care Initiative Project Director and Special Advisor to the Dean for Outcomes Improvement and Innovation, UC Berkeley School of Public Health and Department of Managed Health Care  Elizabeth Helms, Executive Director, CA Chronic Care Coalition and Right Care San Diego Coordinator  Rodney Hood, MD, President, MultiCultural Primary Care Medical Group  San Diego County Medical Society  Jerry Penso, MD, Medical Director, Continuum of Care, Sharp Rees-Stealy Medical Group, Chair: University of Best Practices  James Schultz MD, Council of Community Clinics  Robert Smith, MD, Chief Medical Officer, Veteran’s Administration San Diego Medical Center  Melissa J. Wilimas, Executive Director, American Heart Association  Nick Yphantides, MD, MPH, Executive Medical Consultant, San Diego County Public Health and Human Services 17

18. Wireless Heart Monitors  Technology integration  Important differentiating component of the Campaign  Incorporation of innovative medical and health related technological advancements to enhance target user groups’ interest, adherence, and participation in the program Wireless monitors to track exercise regime Smart Phones to track and report vitals 18 Be There Campaign Pill bottles that monitor medication adherence

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24. Selected Implementation Activities Detailed implementation tactics have been developed but as an overview, here is a summary of some of the patient engagement strategies that will be used by the “Be There San Diego” campaign  Recruit physicians using University of Best Practices  Screening events  Shopping malls, pharmacies, schools, faith based groups  “Be There San Diego”  Pins worn by pharmacists and medical office staff  Bus to implement screening across county  Multimedia advertising campaign across all media platforms  Social media viral campaign to connect with community 24

25. 25 Be There Campaign Be There Pledge

26. Be There Pilot (District 4, San Yisidro)  Recognized need for pilot project  Selected specific San Diego neighborhood (District 4)  Highest need (hot spot with high prevalence)  Great physician and community leadership  Initiated community meetings  Faith based groups, community activists, political leaders,  100 Men Strong (barbers)  Consensus to apply for Planning Grant  How convert county wide to District project?

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28. Way Forward  In response to a call to action to eliminate cardiovascular disease from San Diego  The entire medical community has organized  Philanthropy has been received  Patient activation campaign has been developed  Strong integration with San Diego County health programs has been established  Create a program that can be used in cities throughout the country 28

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30. Questions