1. By Will Seastrom-Price Paul Brown Kathryn Guisto

2.  Founded in 1918  Engage in car and truck rental and leasing business  Primarily in Europe and U.S.A.  Two Segments: Car Rental and Equipment Rental  8,000 locations in 146 countries  Largest general use car rental company in the world.  Initial Public Offering in 2006

3.  “Our solid performance reflects our ongoing ability to execute consistent strategies for generating top- line growth, controlling costs, and improving operational efficiency.” -Mark Frissora, CEO  Primary Problems  Product differentiation  Increasing gas prices  Price rises, demand decreases  http://www.youtube.com/watch?v=lf46hDT5SQQ http://www.youtube.com/watch?v=lf46hDT5SQQ

4.  Offer not only car rentals  Sales  Service  Employees  Culture  Emphasize openness and high levels of communication  Accountability  Develop from within  Paid internships to college students  Promote within company  Have high compensation packages  medical, dental, vision and other insurance options, retirement plan, income savings plan, paid time off, employee discounts and tuition reimbursement.

5.  Hertz Recognized as top 100 international brand names  "Hertz is a very strong international brand, well recognized by business and leisure travelers around the world," said Wayne Burgoyne, Director of Sales and Marketing for Hertz Australia.  Fleet Size  Hertz- 550,000  Avis- 200,000  Enterprise- 600,000

6.  Higher gas prices  Decrease in air travel  Total travel expenditure ↑  Car rental sales ↓ Increase in Taxes/fees  The car rental industry continues to be hit by an increase in taxes and fees by local municipalities.

7. INCREASE IN TOTAL TRAVEL EXPENDITURE  Total travel expenditure refers to leisure travel and business travel  Major reason for car rental is for travel in another city (leisure/business) where customer’s own car is not available

8. Increase in fuel costs  Directly affect consumer driving behavior which correlates to rental decisions. Increase in Taxes/fees  The car rental industry continues to be hit by an increase in taxes and fees by local municipalities.