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Changing Data Center Economics Cisco UCS EMC World 2012

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Presentation on theme: "Changing Data Center Economics Cisco UCS EMC World 2012"— Presentation transcript:

1 Changing Data Center Economics Cisco UCS EMC World 2012
Cisco Systems Thomas Cloyd Data Center and Virtualization Unified Computing System May 2012

2 DID YOU KNOW? CISCO SELLS SERVERS WORLD CLASS SERVERS
< ADVANCE SLIDE > WORLD CLASS SERVERS

3 UCS Application Performance—63 Records A History of World Record Performance on Industry Standard Benchmarks Best CPU Performance SPECfp_rate_base socket C260 M2 SPECint_rate_base socket SPECint_rate2006 X86 4-socket C460 M2 SPECint_rate_base2006 X86 4-socket C460 M1 SPECint_rate_base2006 X86 2-socket B200 M2 SPECint_rate_base2006 X86 2-socket B200 M1 SPECfp_rate_base2006 X86 2-socket B200 M2 SPECint_rate_base2006 X86 2-socket B200 M2 SPECfp_rate_base2006 X86 4-socket C460 M1 SPECfp_rate_base2006 X86 2-socket B200 M1 SPECfp_rate_base2006 X86 2-socket C220 M3 SPECfp_base2006 X86 2-socket C220 M3 SPECint_rate_base2006 X86 2-socket C220 M3 Best Virtualization Performance VMmark 2.0 Overall B200 M2 VMmark 2.1 2-socket Blade B200 M2 VMmark 1.x 2 –socket Blade B230 M1 VMmark 1.x Overall C460 M1 2-socket B200 M1 2-socket B250 M2 Blade Server B440 M1 Best Cloud Computing Performance VMmark 2.1 Overall C460 M2 Two–node 4-socket C460 M2 4-socket C460 M2 Best Enterprise Application Performance Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Oracle E-Business Suite Xtra Large Model Payroll B200 M3 Oracle E-Business Suite Medium Model Order-to-Cash B200 M2 Oracle E-Business Suite Large Model Order-to-Cash B200 M3 Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2 Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2 TPC-C Oracle DB 11g & OEL C250 M2 TPC-H Microsoft SQL Server C460 M2 TPC-H VectorWise C250 M2 UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE > Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE > SPECjEnterprise2010 Overall B440 M1 SPECjEnteprise2010 2-node B440 M2 TPC-H VectorWise C250 M2 Best Enterprise Middleware Performance SPECjbb2005 2-socket C260 M2 2-socket B230 M2 4-socket B440 M2 X86 2-socket B200 M2 X86 4-socket C460 M1 SPECjAppServer2004 2-node B230 M1 X86 2-socket B230 M1 1-node 2-socket C250 M2 SPECjbb2005 X86 2-socket C220 M3 Best CompetitorC Performance SPECompMbase2001 2-socket B200 M2 SPECompLbase2001 2-socket B200 M2 LinPack 2-socket B200 M2 LS-Dyna 4-socket C460 M1 SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 2-socket C240 M3 SPECompMbase socket B200 M2 SPECompLbase2001 2-socket B200 M2 SPECompMbase2001 2-socket B230 M2 SPECompLbase2001 2-socket B230 M2 SPECompMbase2001 4-socket C460 M2 SPECompMbase2001 4-socket C460 M2 SPECompLbase2001 2-socket C220 M3 Data Current as of March 15, 2012

4 March 15 2012: 8 new benchmark records on Cisco UCS M3 platforms
UCS Application Performance—63 Records A History of World Record Performance on Industry Standard Benchmarks Best CPU Performance SPECfp_rate_base socket C260 M2 SPECint_rate_base socket SPECint_rate2006 X86 4-socket C460 M2 SPECint_rate_base2006 X86 4-socket C460 M1 SPECint_rate_base2006 X86 2-socket B200 M2 SPECint_rate_base2006 X86 2-socket B200 M1 SPECfp_rate_base2006 X86 2-socket B200 M2 SPECint_rate_base2006 X86 2-socket B200 M2 SPECfp_rate_base2006 X86 4-socket C460 M1 SPECfp_rate_base2006 X86 2-socket B200 M1 SPECfp_rate_base2006 X86 2-socket C220 M3 SPECfp_base2006 X86 2-socket C220 M3 March : 8 new benchmark records on Cisco UCS M3 platforms Two-socket Record SPECCompLbase 527,122 B200 M3 Two-Socket Record SPECjbb* ,584,567 BOPS C220 M3 Two-Socket Record SPECompM*base ,065 base score* C240 M3 Overall Record Oracle E-Business Suite Payroll Extra Large Model 828,729 Employees/hr Two-Socket Record SPECint*_rate_base base score Two-Socket x86 Record SPECfp*_rate_base2006 496 base score Two-Socket Record SPECfp*_base base score* Overall Record Oracle E-Business Suite Order-To-Cash Large Model 206,044 Lines/hr SPECint_rate_base2006 X86 2-socket C220 M3 Best Virtualization Performance VMmark 2.0 Overall B200 M2 VMmark 2.1 2-socket Blade B200 M2 VMmark 1.x 2 –socket Blade B230 M1 VMmark 1.x Overall C460 M1 2-socket B200 M1 2-socket B250 M2 Blade Server B440 M1 Best Cloud Computing Performance VMmark 2.1 Overall C460 M2 Two–node 4-socket C460 M2 4-socket C460 M2 Best Enterprise Application Performance Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Oracle E-Business Suite Xtra Large Model Payroll B200 M3 Oracle E-Business Suite Medium Model Order-to-Cash B200 M2 Oracle E-Business Suite Large Model Order-to-Cash B200 M3 Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2 Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2 TPC-C Oracle DB 11g & OEL C250 M2 TPC-H Microsoft SQL Server C460 M2 TPC-H VectorWise C250 M2 UCS had posted 63 World Records, Certainly leadership on benchmarks change, but coming out of the gate setting new records for Vmmark, SPECComp, SPECint, SPECfp and Oracle E-Business shows you just how good and how flexible Cisco UCS servers are. < ADVANCE SLIDE > Cisco just added another 8 in March with the new Intel E-5 processors. < NEXT SLIDE > SPECjEnterprise2010 Overall B440 M1 SPECjEnteprise2010 2-node B440 M2 TPC-H VectorWise C250 M2 Best Enterprise Middleware Performance SPECjbb2005 2-socket C260 M2 2-socket B230 M2 4-socket B440 M2 X86 2-socket B200 M2 X86 4-socket C460 M1 SPECjAppServer2004 2-node B230 M1 X86 2-socket B230 M1 1-node 2-socket C250 M2 SPECjbb2005 X86 2-socket C220 M3 Best CompetitorC Performance SPECompMbase2001 2-socket B200 M2 SPECompLbase2001 2-socket B200 M2 LinPack 2-socket B200 M2 LS-Dyna 4-socket C460 M1 SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 2-socket C240 M3 SPECompMbase socket B200 M2 SPECompLbase2001 2-socket B200 M2 SPECompMbase2001 2-socket B230 M2 SPECompLbase2001 2-socket B230 M2 SPECompMbase2001 4-socket C460 M2 SPECompMbase2001 4-socket C460 M2 SPECompLbase2001 2-socket C220 M3 Data Current as of March 15, 2012

5 Customers Have Spoken UCS After Three Short Years WW
UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1 WW UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1 UCS #3 with 12.3% x86 Blade servers are growing over twice as fast as the overall x86 computing market 2 UCS After Three Short Years X86 Server Blade Market Share, Q4 CY121 US Cisco Unified Computing System (UCS) has been seeing wide adoption Worldwide as you can see from this set of charts. In just three short years Cisco UCS has been seeing rapid acceptance across a wide strata of applications and workloads. From stand-alone data bases and other applications, to highly virtualized environments, UCS is hitting the mark for data centers today and tomorrow. So Cisco gained share, who lost share? < NEXT SLIDE > 11,000 UCS Customers WW UCS #2 with 19.1% $1.3B annualized revenue run rate for CY11Q4 UCS FY12Q2 growth of 91% Y/Y Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue

6 Market Share Changes – Customers are voting for UCS
WW x86 Blade Servers Q4'2009 to Q4'2011 Share Changes Market Share of WW Total Factory Revenue Market Share of WW Total Units Vendor Market Share Change Cisco 10.8% 9.1% HP -6.9% -5.8% IBM -5.9% -5.3% All Others 1.9% 2.0% USA x86 Blade Servers Q4'2009 to Q4'2011 Share Changes Market Share of WW Total Factory Revenue Market Share of WW Total Units Vendor Market Share Change Cisco 16.2% 14.5% HP -7.8% -4.3% IBM -7.3% All Others -1.0% -2.9% In just the last 2 years, Cisco UCS blade server Customers have moved Cisco to: 10.8% of the total WW factory revenue and the #3 position. < ADVANCE SLIDE > 16.2% of the total USA factory revenue and the #2 position The obvious question is “Why are customers moving to UCS?” What is the driving movement? Let’s take a look at the root causes behind this movement. < NEXT SLIDE > Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share

7 Server Related Spend – growth over time
SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, and Mgmt. / Administration 80% OpEx Customer Spending ($B) Today, the data center makes up 44% of overall IT spend. The traditional data center design was to build in silos - with dedicated resources for each application - and to design silo resources for peak load environments. This model had some inherent inefficiencies: Resources can’t be shared and, For the majority of the time, applications aren’t maximizing the capability of the server platform, All of which drives up costs due to underutilization of resources.   < ADVANCE SLIDE > Enter virtualization. As you can see here, the amount of investment to actually buy servers has been flat to declining for the past 15 years. Virtualization has helped keep hardware costs down but at the expense of escalating management complexity, burden and therefore cost. The cost of managing and operating servers has been growing steadily and represented 66% of the total spend in 2011, and is projected to be 80% of the total by 2013. Data Centers need to deliver increased efficiencies in areas that have the greatest effect for your IT department and business. The answer is devote your efforts against the largest cost bucket, OpEx. This is not a “Do More, With Less” conversation. It is a “Do More, With What I Have” and “Maximize the Delivered Benefit” for every person and purchase. Let’s see why customers are choosing Cisco UCS to help them meet this OpEx challenge. < NEXT SLIDE > 20% CapEx Source: IDC, “New Economic Model for the Datacenter”; IDC 2011

8 16 blades – 1 x Legacy Chassis
Simpler Architecture = Fewer Touches UCS has Fewer Management Touch Points 16 blades – 1 x Legacy Chassis Fabric Interconnects Intra Chassis Switches 2 Chassis Mgmt Module Total Mgmt Points 4 16 blades – 2 x Cisco UCS 5108 Fabric Interconnects 2 Intra Chassis Switches Chassis Mgmt Module Total Mgmt Points 1 What do you get with legacy blade chassis design? Even those that have now followed Cisco’s lead and rolled out “converged” (well almost) intra chassis switches? Multiple points of management, even for just a single chassis. Compare that to UCS on the right. < ADVANCE SLIDE > A pair of Fabric Interconnects in the center with two blade chassis and 16 blade servers. All with a single point of management. A true single point of management, not multiple applets shoved inside of a single “pane of glass” to look like on tool. Now let’s look at how these two environments scale, the Legacy blade chassis and Cisco UCS. < NEXT SLIDE >

9 Simpler Architecture = Easier to Scale
Legacy doubling servers = doubling touches; UCS = 1 touch point 64 Blades – 4 x Legacy Chassis Fabric Interconnects Intra Chassis Switches 8 Chassis Mgmt Module Total Mgmt Points 16 80 Blades – 10 x Cisco UCS 5108 Fabric Interconnects 2 Intra Chassis Switches Chassis Mgmt Module Total Mgmt Points 1 Mgmt switch LAN SAN A SAN B Mgmt switch LAN SAN A SAN B Looking to the left side again, The Legacy chassis scales in building blocks, every chassis identical. Here we show 64 blade servers with 16 separate switch/network management points that are for the blade network only, we haven’t gotten to the blades yet. You have to buy more switches with every chassis, consuming more upstream ports. This adds ever increasing management burden, both at the server chassis level and further into the data center where port consumption is escalating with every new chassis. Let’s compare this to the way UCS scales: < ADVANCE SLIDE > Cisco UCS is supporting 80 blades here (16 more than the legacy) and still only has ONE management point. AND this management point covers both the network AND the blade servers Management Touch Points is one of the major drivers behind the rapid adoption of UCS, there are others. There is obviously cost associated with scale, and as you might guess, including all the switches in every chassis is not very cost effective. Let’s see how architecture cost plays out at scale. < NEXT SLIDE >

10 Simpler Architecture = No Penalty No Infrastructure Penalty to Scale
BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION 34% to 38% with UCS Blade Chassis Infrastructure cost to support servers is critical. The Chassis and I/O. Competitor is $39,872 more to get ready to add a 17th server. Cisco UCS is 34% less expensive Chassis and I/O Cost This is a blade chassis and chassis networking comparison only. No blades are included yet. You have to put the infrastructure in place first. For the first 16 blade slots, there is some extra cost for UCS associated. You are putting the Unified infrastructure capability in place. About $11,000 extra at retail to retail comparisons. The real question is: “What is the value I get for making that extra infrastructure investment?” The answer is obvious when you consider the management savings illustrated on the prior slide and then looking at this graph. We already saw where UCS delivers less complex and easier scale on the network management front. Now you are seeing the second leg of the infrastructure stool – lower cost to scale infrastructure. We still need to look at a third leg, managing the compute nodes themselves, since compute management costs (both physical and virtual) are spiraling upwards quickly as we saw earlier. < NEXT SLIDE > Total Number of Chassis Blade Server Slots Cisco UCS Competitor Chassis, Switches & Mgmt. UCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs. Competitor’s Chassis with one pair of CNA switches, and mgmt. Competitor’s pricing publically available on April 16, Cisco UCS pricing MSRP on April 16, Pricing is for blade chassis and networking only. Servers are not included.

11 Cisco Stateless vs. Server Identity Computing
Blades Adapters Chassis Modules Multi Chassis Access Layer Converged Adapter Unified Fabric Cisco UCS Service Profile NIC MACs HBA WWNs Server UUID VLANs Assignments VLAN Tagging FC Fabrics Assignments FC Boot Parameters Number of vNICs vNIC Transmit Speed vNIC Receive Speed PXE settings Boot order (full) IPMI Settings Number of vHBAs QoS Call Home Template Association Org & Sub Org Assoc. Server Pool Association Statistic Thresholds BIOS scrub actions Disk scrub actions BIOS firmware Adapter firmware BMC firmware RAID settings Advanced NIC settings Serial over LAN settings BIOS Settings Power Capping settings Other Vendor Server Profile Server Serial Number VLANs FC Fabrics FC Boot Params Boot order (FC only) 12 Server Settings 127+ Server Settings Switches Compute management is another driver behind the growth of UCS adoption. As you can see, there is no comparison between the left and right side in this slide. Cisco UCS lets a user pre-set over 127 different server identity features, IF THEY WANT. The Legacy chassis does not has this same degree of flexibility. This means more manual steps, which means more time to deploy and greater potential for error, leading to even longer times to deploy. The other vendor mgmt software is able to assign some server parameters, but the hardware (the server) still tells the system how it is configured. Additional management is required to configure the BIOS, Firmware, Full boot paths, Array settings etc…. Not UCS. UCS service profiles enable full logical server abstraction. Every detail about a servers identity or any configuration option that would have to be set locally on the server is configurable in the Service Profile. Service Profiles enable UCS to dictate to the server the manner in which it should be configured. This “profile” can be saved as a template and gives the server admin a repeatable methodology for deploy and redeploying servers to identical known good states. The legacy vendor is missing much of the logical server abstraction and cannot equal the capabilities that are enabled with the Service Profile. Lets look at how this plays out in a data center. < ADVANCE SLIDE > Their Server Profile doesn’t stack up to Cisco UCS Service Profile

12 UCS—More Flexible, Less Complexity
Legacy Design Blade Chassis Cisco UCS Architecture Other Vendor Server Hardware Management Multiple Layers of Software Required UCS Manager 1 Console No Added Cost Rack and Blade Together Control Chassis Power & Capping $ Virtual Address Enterprise Manager System Mgr. Update Central Console Virtual Address Hdwr Manager Out of Band Management Onboard Administrator Here you see the various management applications that are necessary for a typical Legacy blade environment from a competitor. All of these touch every blade server. Contrast this with UCS on the right side of the slide. < ADVANCE SLIDE > The legacy management design touches every compute node, with added cost vs. UCS with a single touch management touch point for no additional cost. So how does this scale? < NEXT SLIDE > 16 blade servers 0 rack servers 16 blade servers 6 rack servers Unified Compute Unified Management Unified Networking Separate Management - Every Chassis, All Software Separate Enet & Fibre Channel I/O leaving the chassis

13 UCS—More Flexible, Less Complexity
Legacy Design Blade Chassis Cisco UCS Architecture Other Vendor Server Hardware Management Multiple Layers of Software Required UCS Manager 1 Console No Added Cost Rack and Blade Together Control Chassis Power & Capping $$$$ Virtual Address Enterprise Manager $$$$ System Mgr. Update Central Console Virtual Connect Manager Virtual Connect Manager Virtual Connect Manager Virtual Connect Manager Competitor iLO Advanced for BladeSystem Competitor iLO Advanced for BladeSystem Competitor iLO Advanced for BladeSystem Competitor iLO Advanced for BladeSystem Onboard Administrator Onboard Administrator Onboard Administrator Onboard Administrator Not very graceful. This legacy environment adds not just more management, it also adds additional cost to go with the increased complexity as you add servers. The Legacy environment now has 64 blade servers, each needing touching and having a number of higher level management tools to help manage the whole mess. More management points, more consoles, all just a bunch of “consoles as applets” inside a single pane of glass. And additional costs at each chassis add. What does UCS look like? < ADVANCE SLIDE > This UCS environment can scale up to 160 blade AND OR rack servers, and does it with truly one single console. NO additional cost. The management functionality is built into the Fabric Interconnects. Now lets take a look at what the entire hardware TCO stack looks like including servers, power and deployment time, as well as other items < NEXT SLIDE > 64 blade servers 0 rack servers Up to 160 servers Blade &/or Rack mount Unified Compute Unified Management Unified Networking Separate Management - Every Chassis, All Software Separate Enet & Fibre Channel I/O leaving the chassis

14 All chassis fully populated with servers (starting at qty 16)
No Compromise – full chassis adds Cisco Solution TCO advantage increases at scale All chassis fully populated with servers (starting at qty 16) Identical servers with two E Intel Xeon processors with 64GB memory (eight 8GB DIMMs) 64GB Here you see a comparison between Cisco UCS and another vendor at retail to retail pricing for the hardware. It is important to note that the full stack of OpEx has been included. All the servers for both vendors have identical dual Intel E processors and 64GB of memory (8 x 8GB DIMMs). No I realize that no one pays retail, but we cannot make comparisons using discounted pricing because it is important that you be able to verify and validate these numbers independently. That can only happen using retail pricing The important take away from this slide is that UCS is more cost effective for the hardware purchases at lower server counts, and this clearly illustrates that point. “Top of Rack” switches are included in the competitive cost because they are required to scale the competitor’s solution to the same 160 server count that UCS can support with a single pair of Fabric Interconnects. Graphs and tables showing saving and economies are great, but…… The real measure is what have savings have actual UCS customers seen. < NEXT SLIDE > ********************* Descriptions of contents: Retail Pricing: Cisco pricing is MSRP (47% discount for UCS hardware and 17% discount for services from GPL); Global Price List dated March 27, 2012. Competitor server, chassis, and software pricing from their public web configuration page as of March 29, Competitor networking prices from the Competitor Product Bulletin updated March 30, 2012. Server Configurations: Cisco- UCS B200 M3, 2 x Intel Xeon E GHz processors, memory uses 8GB DDR3 1333MHz with quantity qty 2 for 16GB configurations and qty 8 for 64GB configurations. PC R 1.35v DIMMs, and the VIC 1240 mLOM. Competitor- New Gen Blade Server, 2 x Intel Xeon E GHz processors, either 2 (16GB configuration) or 8 (64GB configuration) 8GB DDR3 1333MHz, PC3L R CAS-9 LV DIMMs, and the Converged CNA 10Gb 2P Flex type CNA LOM. System Manager is included under Hardware Management. Chassis & Interconnect Configurations: Cisco UP Fabric Extender; 5108 Chassis, 4 PSU, 8 fans, 2 x 2204UP Fabric Extender, and 4 uplinks per chassis. 6248UP Fabric Interconnect, 2 PSU, and port licenses as required. Competitor – Blade Chassis Enclosure, 6 PSU, 10 fans, redundant Onboard Administrators, 2 x Converged blade chassis switch 10Gb/24-Port Modules. Virtual Control Enterprise Manager included for two or more chassis under Hardware Management. Networking: Cisco- No top-of-rack switches needed. Competitor- Competitor port 1Gb switch with rack kit for OOBM. Competitor XG 10Gb switch with accessories and rack kit. Competitor 8/24 SAN Switch with accessories and licenses as needed. Server Deployment Times: Data extrapolated from Principle Technologies Test Report, March 2011. Power: Calculated from vendor's public tools for servers; switch power from QuickSpecs. Other Vendor Trend Line Cisco Trend Line Servers Other Vendor Parity Server Cisco: B200 M3 Other Vendor Other Vendor Other Vendor Other Vendor Other Vendor Other Vendor Cisco Cisco Cisco Cisco Cisco Cisco # of Servers 8 16 32 48 64 80 Other vendor retail and Cisco MSRP pricing on 3/30/2012.

15 Cisco UCS: Changing the Economics of YOUR Data Center
Deployment Time: 90% Shorter Unified Management Operational Efficiency Open Interface Simplified Allocation of Resources Administrator Productivity: 80% Higher Highest Server Density Increased Performance in reduced footprint Optimization of Energy Resources Infrastructure CAPEX: 30% Lower High Performance Virtual Networks Increased performance and scale Optimized Virtualization Performance Application Performance: 40% Faster Highest Scale, low latency networking Unprecedented Bandwidth and Scale Consolidation of Infrastructure Power and Cooling Cost: 60% Lower 80% Higher Admin Productivity 90% Faster Server Deployment When we talk about savings, here are some examples of what our customers are seeing. 30% Lower Infrastructure CapEx 40% Better Application Performance 60% Lower Power and Cooling cost < NEXT SLIDE > *************** Travelport reduced their cost of computing by 39% overall at the solution level, $5.65 million over 5 years. TCO / ROI Holmesglen TAFE Reduces Server Hardware Costs by 30%, Uses 50% Less Space in the Data Centre - -NightHawk Radiology: 50% reduction in physical servers, 80% less cabling CapEx: -Cineca was able to quickly and easily migrate 96% of our physical servers to virtual machines.“ -Audience View Tracking saw a 25% decrease in opeprating costs -Converge saved as much as $200,000 in VMware licensing costs and reduced rack servers from 25 to 6 University of Colorado shrinks footprint by 90% and reduces power use by $600,000 USD – OpEx Disaster Recovery restore a system from anywhere. When a large SQL server went down over a weekend, they were able to in anywhere from five minutes to an hour, instead of 8 to 12 hours. Full remote accessibility enables them to -Pitt Ohio’s standard servers, with 8 to 15 GB of data, can be fully backed up in three to five minutes. VMs can be restored –Miami Children’s Hospital has reduced backup times by 50% completely restore it in 40 minutes from his home with no need to involve the database administrator. Deployment Times -Audience View Tracking reduced server provisioning from 1.5 days to 1 hour -NetApp deploys 10,000 virtual machine servers in less than 1 hour. -Euronet Worldwide implements and provisions virtual servers 95% faster with UCS – -Enspire reduced provisioning from 13 to 6 weeks, with goal of achieving 2-wk deployments -National FFA Organization reduced time spent managing physical servers by 80% -Consert was able to get the [UCS] racks up, configured, and actually have virtual machines running within about three days from when we took the products out of the box IT Staffing –Exam Works reduced potential need for 20 admins per 1000 employees down to 4, saving an a projected $1.1 million USD annually –Miami Children’s Hospital is at all time high for network availability, % - -CareCore reduced time to launch new lines of business from 6 months to 2 weeks and increased time software engineers can devote to development from 50% to 80% -RUN Balzano estimates that their engineers are spending at least 10% less time on management -Columbia Sportswear reduced IT management costs for their SAP deployment Power/Cooling -Travelport reduced power and cooling cost by 69% with UCS. - University of Colorado: 90% savings in power consumption -Cisco IT saves 66% on power, 50% on cables and reduces licensing, support and maintenance cost by migrating critical applications like Oracle RAC and SAP ERP from Competitor Superdome to UCS AND gets faster response times – -National FFA Organization lowered power consumption by 40% Application Performance Avago Technologies: Taser: 50x application performance improvement Despite adding third data center, previous platform, memory utilization averaged 60 to 80% and peaked at 100%, with UCS it’s just 15% Accelerated long-running batch processes by 30-40% EMC moves the world’s largest Oracle E-Business Suite apps off UNIX/RISC to Cisco UCS and got 51% to 95% performance improvements on quote and configuration activities with reduced power cost and complexity, at the same time delivering high availability capabilities in an effective, cost affordable better than previously possible – Galliker Transport AG (Switzerland) two UCS systems deliver 4x the performance (75% better performance) than previously provided by their entire computer room (11 racks) and at the same time cut cabling by 80%. Application Performance Leadership Improved Application Performance Proven Configuration Designs Over 100 UCS Customer Case Studies Proving Real Results

16 Cisco Unified Computing System A Differentiated / Revolutionary Approach
Simpler Architecture Networking with fewer components Lower cost and easier scaling Fewer Management Touch Points Faster, More Flexible Automated Deployment / Provisioning Unification leads to reduced Complexity Management via a single interface Higher Performance Brings out the best of Intel Xeon Processors Optimized Resource Utilization for Compute, Networking and Management No Compromises No Trade-offs for Function Enhanced Design Capability Designed for the Future, Today Better TCO / ROI Cisco UCS Provides customers: A Simpler Architecture - Easy to Scale, Easy to Manage A Faster More Flexible Management Structure - Policy Based Resource Allocation, automation means faster with fewer errors High Performance for Single App or Virtualized Environments - Highest I/O per blade with prescriptive management control of over subscription at the blade and chassis level. No Need To Compromise - Form Factor agnostic management. The back of the chassis is not a profit center < NEXT SLIDE > Cisco UCS—Unified Infrastructure, Scalability and Management Automation

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