1. Introduction to the world of retailing
By Duane Martenson

2. What we are going to cover
What Retailing is
The importance of retailing
Career opportunities in retail

3. What is retailing to you?
Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use
The Four P’s of Marketing
Product
Distribution
Price
Promotion

4. How do Retailers add value?
Provide Assortment
Buy other products at the same time
Break Bulk
Buy it in quantities customers want
Hold Inventory
Buy it at a convenient place when you want it
Offer Services
See it before you buy; get credit; layaway

5. What do Retailers do for Corporate Social Responsibility
McDonalds Houses
Starbuck fair trade coffee
Target community Give Back

6. Retail has changed! So has the career opportunities!
To Today’s Retailer
Store Design
Mom and Pop Store
Operations
MIS
Human Resources
Loss Prevention
Finance
Real Estate
Promotion/Advertising

7. Misconceptions College not needed Low pay Long hours Boring
Dead-end job
No benefits
Everyone is part-time
Unstable environment
No opportunity for women and minorities

8. The Retail Management Decision Process
The World of Retailing (chapters 1-4)
Environmental Factors
Macro– technology, social, ethical, political
Micro– competition and customers
Competition –
Intratype competition– between same type retialer (supermarket vs supermarket)
Greater Variety of products makes for scrambled merchandising thus increased Intertype competition. (examples of scrambled merchandising??)
Customers – Consumer Behavior

9. The Retail Management Decision Process
Retailing Strategy (chapters 5-11)
How the firm plans to focus its resources to accomplish objectives
Targets
Merchandise
Long term competitive advantage
Wallmart vs Toys R Us
Small towns -- big towns
Wide Varity shallow selection – every toy made
Low price — low price
Self service – Self service

10. The Retail Management Decision Process
Retailing Strategy (chapters 5-11) Cont.
Strategic Decision Area
Marketing strategy
Financial strategy
Location strategy
Organizational structure
Human Resource
Information systems
Supply Chain Strategies
CRM

11. Implementing the Retail Strategy Chapter 12-19
Retail Mix – combination of factors used to satisfy customer needs and influence their purchase decision
Types of merchandise and service
Pricing
Advertising and promotion
Store design and merchandise display
Level of customer service
Store location

12. Store Design And Display Merchandise Assortment
Wal-Mart’s Retail Mix
Customer Service
Location
Retail Strategy
Store Design And Display
Merchandise Assortment
Communication Mix
Pricing

13. Merchandise Assortment
Wal-Mart’s Retail Mix
Location Strategy
Free-standing Stores
Customer Service
Merchandise Assortment
Pricing
Communication Mix
Store Display And Design

14. Store Design and Display
Wal-Mart’s Retail Mix
Assortment Strategy
Customer Service
Location
Large Number of Categories
Few Items in Each Category
Store Design and Display
Communication Mix
Pricing

15. Store Design and Display
Wal-Mart’s Retail Mix
Location
Communication Mix
Store Design and Display
Customer Service
Merchandise Assortment
Pricing Strategy
Low, EDLP

16. TV and Newspaper Insert Ads
Wal-Mart’s Retail Mix
Location
Pricing
Store Design and Display
Customer Service
Merchandise Assortment
Communication Mix
TV and Newspaper Insert Ads

17. Basic, Special Displays for Products
Wal-Mart’s Retail Mix
Store Design and Display
Customer Service
Location
Merchandise Assortments
Pricing
Communication Mix
Basic, Special Displays for Products

18. Merchandise Assortment
Wal-Mart’s Retail Mix
Customer Service
Limited
Location
Merchandise Assortment
Pricing
Communication Mix
Store Design and Display

19. Checklist for Making Ethical Decisions

20. Rubric For Assignments

21. Assignment 1 Interview somebody that has a career in the retail field.
Ask questions in the following areas
What is an average day like for your position?
What career opportunities in retail do they see for someone with a degree in business?
What are the benefits and draw back to working in retail?
What does their business do for social responsibility
Any ethical situation you have encountered.
Post the interview as a video or podcast to introduction to retail wiki page. (YouTube, Blaberize…)

22. Assignment 2
Use Screencasting or Digital Storytelling that illustrates the role retailers play in the distribution chain. (Prezi or Photopeach, or Adobe would work well… others?)
Terms to use:
Backward/Forward Integration or Vertical Integration
Breaking Bulk, Holding Inventory, Providing Assortment and Services
Supply Chain
Anything else you see fit…..
Post to Introduction to Retail Wiki page.

23. Assignment 3
Retail mix
Go to two local retailers that are intertype Competitors and compare their retail mix.
Examples (Walmart and Kmart) (Safeway and FTC) (Deer Mt. and Terry Peak)
Customer Service
Store Design and display
Communication mix
Location
Merchandise Assortment
Price
Use a digital story telling method or multimedia to illustrate the comparisons to document that is appropriate. (Blabberize, Comic Life, Prezi….) Post to wiki!