1. TIME PACING: COMPETING IN MARKETS THAT WON’T STAND STILL
TIME PACING: a strategy for competing in fast-changing , unpredictable markets by scheduling change in predictable time intervals
e.g., Intel >> builds factories two years in advance of demand
may be used by small or large companies, high-tech or low-tech companies
>>>>Important in markets that won’t stand still

2. TIME PACING... Time Pacing Vs. Event Pacing
Event Pacing>> more traditional; responding to events, seasons, etc.; more reactive and often erratic strategy
Time Pacing>> more creative and proactive
>>>important psychological impact within corporation

3. TIME PACING...
Two critical, but often neglected processes essential for success in changing markets
1. MANAGING TRANSITIONS
often ignored; involves executing and integrating changes into the company
particularly important in fast-changing markets
the best transitions help managers to learn, reflect, change direction, and accomplish other goals
transition processes vary from company to company

4. TIME PACING... 2. MANAGING RHYTHMS
rhythms help people plan ahead and synchronize their lives. 3-M>> 30% of revenues must come from new products
Must be aligned with the right rhythm of the marketplace
Often very rapid, only some companies will be able to keep that pace; it is important to choose a manageable pace

5. TIME PACING... Change by itself does not guarantee success
Constant change may not be what is needed for success
sometimes you need to stop and wait for the right moment; time pacing should reflect such realities as well