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CHANNEL ONE RUSSIA.

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Presentation on theme: "CHANNEL ONE RUSSIA."— Presentation transcript:

1 CHANNEL ONE RUSSIA

2 CHANNEL ONE – THE NUMBER ONE CHOICE, WHEREVER YOU ARE!
Channel One Russia is the leading TV channel in Russia, as well as the most popular and best-loved Russian-language channel in the world. We uniquely combine innovative new TV concepts with rich national traditions, all the while staying on top of the latest global trends. With reliable, up-to-the minute news, ambitious film projects and original programming, Channel One sets the benchmark for quality television throughout the world. It’s little surprise that the channel is the most popular among viewers and advertisers alike.

3 CHANNEL ONE IN RUSSIA Today, Channel One not only enjoys the greatest reach in Russia (with 98.8% of the population having access), but is also the country’s most popular TV channel. Source: TNS Russia, TV Index survey, Russia (cities with populations of 100,000+); audience 4+; March 2014.

4 PROGRAMMES News: Talk shows on the latest hot topics: News broadcasts throughout the day; Dobroe Utro (Good Morning) – A breakfast show; Vremya (Time) – news at 9:00 pm; Drugie Novosti (Other News) – A news and entertainment programme; Voskresnoe Vremya (Sunday Time) – A news analysis programme. Pust’ Govoryat (Let Them Talk) with Andrey Malakhov – A talk show; Zhit Zdorovo! (Healthy Living!) – A health advice programme; Modny Prigovor (Fashion Verdict) – A talk show on style and fashion; Kontrolnaya Zakupka (Secret Shopper) – A show specialising in product reviews; Davay Pozhenimsya! (Let’s Get Married!) – A talk show on relationships; Vremya Obedat! (Time for Lunch!) – A cooking show. Channel One has won numerous prestigious Russian and international competitions and awards.

5 PROGRAMMES Renowned Game Shows: Popular Entertainment:
Chto? Gde? Kogda? (What? Where? When?) – An intellectual quiz show; Vecherny Urgant (Evening Urgant) – A late-night entertainment and talk show hosted by Ivan Urgant; KVN – A humorous game show with teams of college students; Smak (Relish) – A cooking show; Toch-v-toch (To a Tee) – A celebrity impersonation show; Pole Chudes (Field of Wonders) – An intellectual game show. Ugaday Melodiyu (Name the Tune) – A musical game show; V Nashe Vremya (Back in the Day) – A nostalgia show.

6 PROGRAMMES Coverage of Exclusive Events:
Channel One’s special programming projects are firmly established leaders in the ratings: Live broadcasts of prestigious club championships and national tournaments; A star-studded array of hit TV shows: Lednikovy Period (Ice Age), Dvye Zvezdy (Two Stars), Minuta Slavy (Minute of Fame), Universalny Artist (The Ultimate Entertainer), Bolshiye Gonky (It’s a Knockout) and Vishka (The Tower) among others. The Channel One football and ice hockey cups (held annually since 2005); Channel One was an organiser of the Eurovision Song Contest 2009; Channel One was an organiser of the opening and closing ceremonies of the Sochi 2014 Olympic & Paralympic Games. Festive Programming: Noviye Pesni o Glavnom (New Songs about the Big Question) – A traditional New Year musical; Concerts by popular performers.

7 FILMS Channel One screens an extensive range of films covering every main genre: Documentary programmes and series: Investigative journalism; Russian classics, Dramatised reconstructions; Premieres of international films; Unique archive footage and film newsreels; Russian and international hit TV series and telenovelas; Declassified materials, and more. The best animated features; Channel One-produced feature films and TV series. Films and TV series produced by Channel One: Nochnoy Dozor (Night Watch), Dnevnoy Dozor (Day Watch), Chuzhaya (The Alien Girl), Vysotsky. Spasibo, chto Zhivoy (Vysotsky. Thank You For Living), the TV series Ottepel (The Thaw), MosGaz, Yasmin, Kurazh (Courage), Shkola (The School) and Kratky Kurs Schastlivoy Zhizni (A Short Course in How to Lead a Happy Live), among others.

8 CHANNEL ONE ABROAD Channel One Russia’s International output is perfectly tailored to the specific demands of each region’s TV audience, taking different time zones into account. Channel One Russia is the largest and most authoritative Russian-language channel, and a reliable source of information for more than 250 million viewers throughout the world.

9 A CROSS-SECTION OF RUSSIAN NATIONALS TRAVELLING ABROAD
Most Russians are used to watching TV every day! The majority of Russian nationals travelling abroad watch TV every day. More than half of Russian tourists DO NOT speak any foreign languages. While on holiday, 74% of Russian tourists watch Russian-language TV.* Channel One Russia is developing the Hotel Partnership Project for this audience. Sources: TNS Russia, M Index survey, Russia, cities with populations of 100,000+, Q

10 CHANNEL ONE IN THE WORLD’S HOTELS
About the project Now, Russian speakers travelling abroad on tourist or business trips have a way of watching their favourite Channel One programs in their hotel room. Channel One broadcasts in Western and Eastern Europe, South-East Asia, North America and Australia. Thanks to 10 years of the Hotel Partnership Project, hotels outside Russia can connect to Channel One free of charge. Anyone travelling abroad can become a member of the Project or check the availability of Channel One on 1tvrus.com/hotels/. Our strategic partner for the project is the Russia Federal Agency for Tourism. Russians make more than 54 million trips abroad every year*. * Source: the Russian Federal Agency for Tourism, 2013.

11 CHANNEL ONE RUSSIA HOTEL PARTNERSHIP PROGRAMME
Benefits of participating in the project: Increased numbers of tourists In total Channel One Russia has 250 million viewers worldwide; Additional marketing support from the resources of the hotel project: banners, news, and detailed information about the hotel on the project’s website: 1tvrus.com/hotels; Ease of connection – access via all satellites that broadcast the world's most popular channels; Meeting the needs of tourists and strengthening their loyalty. It’s free of charge for hotels!

12 19, Akademika Korolyova Street, Moscow 127427, Russian Federation
Tel.: +7 (495) , Fax: + 7 (495) eng.1tvrus.com


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