1. [THE PROBLEM: TOBACCO PRODUCT MARKETING AT THE POS] [Organization name & date]

2. The Problem

3. Youth Smoking is Still a Problem In Vermont 13% of high school students smoke 2 11% of male high school students who use smokeless or spit tobacco 3 24% of 18-24 year olds smoke (16,000 smokers) 4 36% of 25-29 years old smoke (12,000 smokers) 5 700 kids (under 18) become new daily smokers each year 6 12,000 kids now under 18 and alive in Vermont will ultimately die prematurely from smoking 7

4. POS Marketing is a Major Cause of Youth Smoking

5. Industry Responsible for POS Marketing *The most recent available FTC data.

6. Retail Contracts

7. POS: Effective Youth Recruitment Center

8. POS: Effective Youth Recruitment Center

9. POS: Disproportionate Effect on Youth “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens...The smoking patterns of teenagers are particularly important to Philip Morris.” - Philip Morris, Special Report, 1981 “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” - 1999 Philip Morris report, "Five-Year Trends 1988-1992." " They represent tomorrow's cigarette business... As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years." - September 30, 1974 R.J. Reynolds Tobacco Co. marketing plan presented to the company's board of directors

10. In Our Community  [insert local data, information, and images here]

11. POS MarketingYouth Addiction Experimentation ! ! ! !

13. What can be done about it? Communities can regulate who can buy and sell tobacco. Communities can regulate the time, place, and manner of tobacco marketing. For more information on policy options contact: The Center for Public Health & Tobacco Policy 154 Stuart Street Boston, MA 02116 Phone: 617-368-1465 Fax: 617-368-1368 www.tobaccopolicycenter.org tobacco@nesl.edu