1. Scott Robinson User Experience Designer Web & Software Development Presentation January 2005

2. Who is this guy? 8.5 Years of Professional Multimedia & Web Experience: 96–98 98–01 01–03 Associate Producer, Educational Multimedia Project Management, IA, Exec Management Consultant: Interaction Designer/IA UC Santa Cruz Imagesmith Self 3.25 Years Senior Information Architect 2 Years UCSC Extension Project Management Certificate SJSU School of Library & Information Science MLIS - IA & Usability focus 03–now Senior Interaction Designer PeopleSoft 1.25 Years

3. Who is this guy? Some Clients Ive Worked With: Samples to come … Infoseek

4. IA Trinity From Argus & Associates User Goals & Context Business Goals & Context Content

5. User Context eHealthInsurance Design Comps Wire frames for Usability testing Final HTML Usability Audit & Site Flow Comparison ID Sketches

6. Business Context HP Printing & Digital Imaging Product Advisor Product breakdown sheets for purchase decision Initial User Flows HTML prototype for Usability testing Final Design

7. Content is King Loss of Content from DB – the value of Content! Final Design

8. Business Process & Reporting American Wireless Usability Walkthrough/Audit Presentation with Client User Flow Development Wire Frames Interviews with Staff HTML & Programming

9. Teaching Professional Development Cabrillo Community College UCSC Extension Course: Introduction to Information Architecture for the Web Topics include: Persona Development Site Mapping Wire Framing & Prototyping Usability Testing Fall 2000 & Fall 2001, many Guest Lectures Fall 2000

10. Some Books That Have Influenced Me: Information Seeking in Electronic Environments Many a paper have this as a key reference. Don't Make Me Think! The discount-discount usability testing book. The Elements of User Experience Information Architecture for the World Wide Web The Humane Interface The Social Life of Information The Tufte Trilogy

11. Thank you for your time! Scott Robinson User Experience Designer Presentation January 2005