1. Web 2.0 Understanding the scene – a 10,000 feet view by t.n.c.venkata rangan CMD, Vishwak Solutions Pvt. Ltd. MSDN Regional Director (Chennai)

2. Agenda What is Web 2.0? Business Landscape Software as a Service Demos

3. What is Web 2.0?

4. It is Second generation of services available on the Web that lets people collaborate and share information online O'Reilly Media and MediaLive International popularized the term Google is now seen as the torch bearer of the term by the media From a technology perspective Web 2.0 uses AJAX, Mashups and RSS predominantly

5. What is AJAX? Ajax is not a technology in itself Shorthand for Asynchronous JavaScript and XML The term was first used by Adaptive Path only in Feb 2005Adaptive Path Removes the need to reload entire web page each time the user makes a change. Increase the web page's interactivity, speed, and usability. XML is used as the format for transferring data between the server and client. XML files may be created dynamically by some form of server-side scripting The Ajax technique uses a combination of: XHTML and CSS, JavaScript, XMLHttpRequest /IFrame object

6. Microsoft was pioneer in Ajax Though hard to believe by public, in reality it all started with IE 3.0s IFrame (and later by Netscapes Layer) innovation to do asynchronous loading of content Todays AJAX core is based on Microsoft XMLHTTPRequest Object introduced in IE 5.0 It was used and exploited by Outlook Web Access (OWA) in Exchange 2000 timeframe

7. Business Landscape on the new Web * All Data/Numbers quoted in this section are from Wikipedia.com & respective corporate websites

8. Google Adsense Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. As of now, Microsoft doesnt have a competing offering here, though there are tons of 3 rd parties offering a similar model. Google has the early mover advantage here Google has released sister products – Adsense for Feeds and Adsense for Search For Quarter ended June 30, 2006 Google earned from Adsense (Partner Sites) US$997 Million or 41% of total Revenue 42% of overall Googles revenue came frrom outside USA

9. Google Adwords Pay Per Click (PPC) Model Google AdWords allows advertisers in Googles network which includes Googles own Property and Google Adsense Network. The overall Network reaches more than 80% of Internet users It works on Vickrey Auction where by Advertisers bid for a slotVickrey Auction Advertiser get near real-time reporting and can control there spend for each day It is believed to be powered by MySQL (Open Source) as backendbelieved to be powered by MySQL For Quarter ended June 30, 2006, Google made US$1.43 Billion or 58% of its total revenue from Google Sites

10. Microsoft Adcenter Adcenter is Microsoft answer to Google Adwords Prior to Adcenter, Advertisers had to use Overture (Yahoo!) for placing their ads in MSN Networks Adcenter gives more control over Google Adwords in terms of targetting user demographics MSN Network reaches to 2 out of 3 web users

11. Blogging If you thought blogging was passive, free and voluntary think again Commercial (so called) Blog sites Netscape.com (new) owned by Weblogs, Inc. Engadget.com owned by Weblogs, Inc. Myspace.com

12. Weblogs, Inc The company is owned by AOL and has more than 90 commercial blogs meaning blog sites which employ FTEs to prepare the content Weblogs generated US$1 Million in revenue out of Google Adsense alone in 2005 Weblogs generated US$1 Million AOL bought Weblogs, Inc in Oct 2005 for US$25 Million AOL bought Weblogs The CEO of Weblogs recently announced US$1000 per month for bloggers who submit more than 150 Stories/Items per month in any Social Bookmarking site

13. Social Networking Sites Myspace.com Fourth most popular English Website 95 million members, with 500,000 new members each week Bought by News Corp (Rupert Murdoch) for US$580 Million in June 2005 Orkut.com A Google Initiative LinkedIn.com

14. Software as a Service

15. Software as a Service (Saas) is a model of software delivery where the software company provides development, hosting, maintenance, daily technical operation, and support SaaS can be for any market segment including home consumers, small business, medium and large business

16. SalesForce.com SalesForce uses SaaS to deliver everything over the web, no install in client, platform independent Only US$995 for five users for 1 year all inclusive. No additional CAPEX or OPEX

17. Windows Live Windows Live is Microsofts version of Web 2.0 services offerings. These will include Live Mail, Live Messenger, Live Favourites, Live Office Domains and more. Watch out Microsoft for more to come from them…

18. Flash as a Platform - Flex Adobe ® Flex 2 is an application development solution for creating and delivering cross-platform rich Internet applications (RIAs) within the enterprise and across the web Client environment just need Flash Runtime - which is available in over 90% of PCs. And works in IE, FireFox, Opera and others Flash Runtime is less than 500KB-1MB in size if needs to be downloaded

19. Demos

20. Microsoft Live.com, Live Virtual Earth, Live Mail Google Maps, GMail SalesForce.com Adobe Flex Examples Nike TV

21. Thank You!