1. HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry

2. The Campaign
The campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause
Over 400 celebrities in film, fashion, music and sport
Over 700 unique celebrity artworks: their symbol of hope,
handwritten message of hope, and signed self-portrait
Unique products inspired by celebrity artworks
Celebrity-supported gala dinners, auctions, concerts
Proceeds support celebrities’ chosen charities

3. Footwear Limited edition sk8-hi’s and slip-ons Launched July 2006
Slipknot
Apr 2007
The Prodigy
Ozzy Osbourne
Lemmy Kilminster
Jan 2008
Limited edition sk8-hi’s and slip-ons
Launched July 2006
1,600 stores across Europe

4. Backpacks
The Prodigy
Ozzy Osbourne
Kaiser Chiefs
Lemmy Kilminster
The Hives
Slash
Limited edition backpacks Launched August stores across Europe

5. Wristbands 128 stores across UK 320 counter-top units Slash Snoop Dogg
Green Day
Mastodom
Nicko McBrain
Ewan MacGregor
Anthrax
System of a Down
Daron Malakian
Serj Tankian
David Bowie
Ozzy Osbourne
Lemmy Kilminster
Franz Ferdinand
Joss Stone
HIM
Mat Hoffman
Paul McCartney
Rob da bank
McFly:
Tom Fletcher
Danny Jones
Dougie Poynter
Harry Judd
The Kaiser Chiefs:
Ricky Wilson
The Killers:
Brandon Flowers Mark Stoermer
David Koening
Ronnie Vanucci
Scissor Sisters:
Ana Matronic
Jake Shears
JJ Garden
Paddy Boom
128 stores across UK
320 counter-top units

6. T-shirts Limited edition T-shirts and jeans Launched January 2007
The Doves
Kaiser Chiefs
Bloc Party
Limited edition T-shirts and jeans Launched January 2007

7. T-shirts
Susan Sarandon
David Bailey
Heidi Klum
Curt Smith
Paul McCartney
Paloma Picasso
Penelope Cruz
Phil Collins
Lucy Liu
Ringo Starr
Slash
McFly
Anjelica Huston
Mel C
George Clooney
Sarah Ferguson
Samuel L Jackson
Grayson Perry
Frederick Forsyth
Annie Lennox
Franz Ferdinand
Laurence Fishburne
24 celebrity artwork T-shirts Launched stores in Japan

8. Ceramics First 12 giftboxed mugs launched November 2006 worldwide
Sir Roger Moore
Sir Michael and Lady Shakira Caine
Giorgio Armani
Donna Karan
George Clooney
Nicole Kidman
Ewan MacGregor
David Bowie
Minnie Driver
Coldplay
Samuel L Jackson
Claudia Schiffer
First 12 giftboxed mugs launched November 2006 worldwide

9. Sir Michael and Lady Shakira Caine
Cosmetics
Sir Michael and Lady Shakira Caine
Minnie Driver
Special edition beauty boxes Launched Christmas 2005

10. Media Exposure

11. Jodie Kidd
Paul Smith
Giorgio Armani
Toni Collette
HOPE

12. Lucy Liu
Jerry Hall
Stereophonics
Sir Roger Moore
LOVE

13. Whoopi Goldberg
The Ordinary Boys
Suggs
Lemar
PEACE

14. Alan Rickman
Gina McKee
Bob Geldof
Stella McCartney
PLANET EARTH

15. Summary High calibre cause-related marketing programme
Celebrity designs
Celebrity support / appearances
Instant PR generator
Fundraising campaign with integrity and credibility