1. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 1 Business Presentations Speaking vs. Writing Types of Presentations Purpose Audiences Contents Selection Visuals and Language Transitional Language

2. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 2 Speaking Requires... (I) Simpler Vocabulary “ air support ”  “ bombing ” “ energetic disassembly ”  “ explosion ” “ rapid oxidation ”  “ fire” “ during the course of ”  “ during ” “ small number of ”  “ few ” “ in the event that ”  “ if ”

3. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 3 Speaking Requires... (II) Shorter Sentences In the majority of instances, component failure was caused by cigarette smoke. Cigarette smoke has frequently caused component failure. Frequently, cigarette smoke caused component failure

4. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 4 Speaking Requires … (III) Explicit Transitions First …, Second …, then … Now let’s move to … As I said earlier … I’d like to begin by … Let’s remind ourselves of the … I’d like to finish by …

5. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 5 Speaking Requires… (IV) Repetition for Emphasis & Summarising See your good times come to color in minutes: pictures protected by an elegant finish, pictures you can take with an instant flash, pictures that can be made into beautiful enlargements. Murtz Rent-a-car is first in reliability, first in service, and last in customer complaints.

6. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 6 Speaking Requires… (V) Visual Aids -Graphs & Tables -3D Objects -Computer Projections -Videos

7. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 7 Delivery of Presentation You check some notes You memorise it completely You read a text as you present

8. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 8 Purpose of Presentation To Entertain  To Persuade To Inform What do they need to know How much do they need to know What will be the consequences

9. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 9 Presentation Audiences Why are they here? What interests do they have in the talk? How much do they know about the presentation’s topic? How many are coming? Is this the only presentation?

10. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 10 Who are the Audiences? Academic vs. Non-academic Managers vs. Subordinates Experts vs. Non-experts Native Speakers vs. Non-native International and Mixed

11. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 11 Presenting to Persuade Needs Wants  Desires Economic Security Social and Professional Approval Protection Aesthetic satisfaction

12. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 12 Presenting to Persuade Appeals  Emotional Rational Direct Indirect Would you like to become a Celebrity? Are you making money?

13. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 13 Structure of Persuasive Presentations Opening Intensification of Need and Desire Supporting with Proof Closing

14. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 14 Persuasive Openings Direct Our new Top Quality razor blades give a closer, cleaner shave than any others on the market Indirect Do your customers ask for blades that give a closer, cleaner shave?

15. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 15 Need & Desire Intensified Use either emotional or logical appeals to show how their needs are satisfied Step ahead of the listener’s objections and incorporate answers into your presentations

16. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 16 Supporting Proof Visual exhibits Demonstrations Testimony of users Examples of experience Statistics of productivity

17. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 17 Closing Presentations Summarise the advantages for the audience. Avoid negative attitudes suggesting a trial or consideration period. Try to arrange for another meeting at a later date.

18. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 18 Presenting to Inform Reporting Summarising Giving Instructions Communicating Processes Describing Mechanisms Defining Policies Analysing a Situation

19. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 19 Transitional Language Introductory Sign-posting Starting Moving on Clarifying Visual reference Develop a point Back reference Deal with questions Giving Examples Concluding Conjunctions Adverbs Prepositions

20. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 20 Visuals and Language Refer to the virtual campus for a detailed appendix with the expressions. Available in the “Additional Information” folder.

21. Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 21 Delivery Appear as Self-Confident Capture the Interest & Attention Look at the Audience Show Enthusiasm Speak Clearly & Use intonation Stand Naturally & Avoid Toying Close, don’t just stop speaking