2. Membership Growth Our Future Presentation by John Gomes RIMC Membership Growth Our Future Presentation by John Gomes RIMC

3. Rotary 2 Key Messages The need for Rotary Humanitarian Service is expanding exponentially Our numbers are not meeting this need Address the challenge Success will depend on: Re-energizing ‘moribund’ clubs Strategizing for recruitment, extension and retention

4. Rotary 3 Alarming statistics show a need for Rotary to escalate Service to Humanity… Abuse and violence of women Child abuse and rape 40% Unemployment Street Children / Orphans Drugs in School 200 per day die of Malaria Hunger & Starvation ! Illiteracy NO HOPE ! Crime Plastic shacks 6 Million HIV + Positive in Southern Africa

5. Rotary 4 And, internationally, how can there be peace in the world with this injustice 19,000 children die each day because of world debt 600 a day die of AIDS Genocide in Africa 1.2 billion exist on less than $1 a day A third of the world’s population carries the TB bacterium HELP ! HELP !! 200 a day die of MALARIA ! Poverty gap growing wider 6 million Zimbabweans face starvation

6. Rotary 5 The need increases – we do not : except for odd blips, we are in steady decline

7. Rotary 6 Especially serious is the loss of members who have been in Rotary fewer than 3 years 10+ years<1 year 1-2 years 2-3 years 3-5 years 5-10 years 20% 10% 14% 18% 20% 18% We lose 42% of new members within 3 years of membership

8. Rotary 7 The reasons for termination are not all are beyond our control Disinterest No Reason Given Other Deceased Health/ Personal Business Pressure Attendance Moved Business Transfer

9. Rotary 8 This threatens our ability to meet Humanitarian needs: the gap is growing Membership Humanitarian Needs GAP

10. Rotary 9 We are at a critical stage: Trigger Point Ignore Growth Take Action Business as Usual What is our future?

11. Rotary 10 For Rotary to remain relevant, we must increase, revive… This implies: Invigorating our clubs - Boom- Boom ! Attracting and Retaining quality members Adopting the appropriate strategy.

12. Rotary 11 Your team has to revitalize the club and.., Develop a vision - a purpose for the club – formulate its identity Find meaningful hands-on community service projects Don’t try to be all things to all people – be focused Keep the all in the club active

13. Rotary 12 You have to Attract top speakers, on topics of interest Provide good programmes & deal with meals Communicate Be fun Do fun Have fun Your club is either growing or …dying ! Make the difference.

14. Rotary 13 ORGANIZE and ASSIGN RESPONSIBILITIES to attract and retain members Membership Growth RecruitmentRetention

15. Rotary 14 Organize to make it happen Membership Growth RecruitmentRetention Assign responsibility Set objectives Develop strategies Prepare action plans Target segments of society Monitor progress Recognize performance

16. Rotary 15 Organize to make it happen Assign responsibility Set objectives Develop strategies Prepare action plans Offer incentives Target segments of society Monitor progress Recognize/reward performance Assign responsibility Analyze losses Set objectives Appoint mentors Recommend club initiatives Build programmes around new members Membership Growth RecruitmentRetention

17. Rotary 16 Bring in and Bond a DEDICATED ROTARIAN Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary Recruitment Retention Retention begins when the member is inducted into the club Suite of Resources

18. Rotary 17 An integrated strategy to create a dedicated Rotarian Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary Classification survey Business and professional leaders Community trends Colleagues Appointment notices Walk the streets Yellow pages Chamber of Commerce T.R.F. Alumni

19. Rotary 18 Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary “ABC’s” of Rotary Invite as guest Meet with other Rotarians Why join Rotary (20 reasons) “Why I joined Rotary” “Why am I still a member” Discuss club projects T.R.F. High ethical standards Community representation An integrated strategy to create a dedicated Rotarian

20. Rotary 19 Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary A dignified ceremony Invite spouse and family Invite business/ professional associates Spell out the meaning of Rotary and its obligations Present with —“4 Way Test —Object of Rotary Make it a memorable event An integrated strategy to create a dedicated Rotarian

21. Rotary 20 Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary Assign mentor Assign to Reception Appoint to a committee Delegate to Conference Attend Board meeting Participate in Fellowship ‘My Job’ talk An integrated strategy to create a dedicated Rotarian

22. Rotary 21 Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary New member’s orientation Fireside Chats Host Youth Exchange student Attend:- —District Conference/Assembly —Foundation seminar —Other Rotary Clubs An integrated strategy to create a dedicated Rotarian

23. Rotary 22 Create a dedicated Rotarian Excite About Rotary Educate In Rotary Involve In Club Identify prospective members Inform About Rotary Induct into Rotary Accomplish a major community project Appoint to District Committee Select for special project

24. Rotary 23 Draw on extensive resources available to you District membership team

25. Rotary 24 Drawing throughout on extensive resources available to you District membership team R.I. materials Membership Recruitment Ideas 10 Easy Ways to Attract and Retain A Guide to Membership Retention Club Inventory Strategies for Member Education Mentoring Worksheet Membership Survey

26. Rotary 25 Drawing throughout on extensive resources available to you District membership team R.I. materials Membership Recruitment Ideas 10 Easy Ways to Attract and Retain A Guide to Membership Retention Club Inventory Strategies for Member Education STAR Mentoring Worksheet Membership Survey www.rotary.org/membership Materials for download

27. Rotary 26 Addressing the humanitarian needs of the 21st century requires committed Rotarians. This is the real challenge of membership growth Changing our style It implies: Cherishing new members Listening to members Responding to community needs