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1. CAMPAIGNS & ELECTIONS 2. NEWS GATHERING, CONDUCT, & COVERAGE 3. COMMUNICATION BY POLITICIANS 4. CITIZENS VOICING CONCERNS.

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Presentation on theme: "1. CAMPAIGNS & ELECTIONS 2. NEWS GATHERING, CONDUCT, & COVERAGE 3. COMMUNICATION BY POLITICIANS 4. CITIZENS VOICING CONCERNS."— Presentation transcript:

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3 1. CAMPAIGNS & ELECTIONS 2. NEWS GATHERING, CONDUCT, & COVERAGE 3. COMMUNICATION BY POLITICIANS 4. CITIZENS VOICING CONCERNS

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5 TV MAIN EXPENSE

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7 $$$ CANDIDATE SPENDS GETS TO CONTROL THE MESSAGE BILLBOARDS, BANNERS, STICKERS, TV & RADIO ADS

8 PAID MEDIA $$$ CANDIDATE SPENDS GETS TO CONTROL THE MESSAGE BILLBOARDS, BANNERS, STICKERS, TV & RADIO ADS

9 Top 10 Markets for Political Ads in 2000 – By Count 1) DETROIT (32,456) 2) ST LOUIS 3) SEATTLE-TACOMA 4) KANSAS CITY 5) GRAND RAPIDS 6) SPOKANE 7) FLINT-SAGINAW-BAY CITY 8) PHILADELPHIA 9) NEW YORK 10) SAN DIEGO WHY THESE LOCATIONS?

10 Most ads (2000) aired during news; morning shows, game shows NEWS 424,660 TODAY 43,089 GOOD MORNING AMERICA 37,862 EARLY SHOW 24,331 WHEEL OF FORTUNE 18,737 JEOPARDY! 16,898 OPRAH WINFREY 15,677 NIGHTLINE 14,004 JUDGE JUDY 13,425 LIVE WITH REGIS 11,841 WHY?

11 $101,717,589!!! TOTAL TV STATION PROFIT FROM 2000 POLITICAL ADS IN TEXAS

12 WHAT MEDIA CHOOSES TO AIR ABOUT CANDIDATE & POLITICIAN FOR NEWS AND TO BOOST RATINGS/READERSHIP

13 FREE MEDIA CANDIDATE/POLITICIAN IS FORCED TO RESORT TO TECHNIQUES TO ATTRACT MEDIA, GAIN EXPOSURE, & LESSEN CAMPAIGN COSTS

14 USE OF PROFESSIONAL AD AGENCIES, FOCUS GROUPS, HOLLYWOOD PRODUCERS, POLITICAL CONSULTING FIRMS FOR SCRIPTED EVENTS

15 SHORT PITHY QUOTES TO CAPTURE ATTENTION- NOT VERY SUBSTANTIVE, BUT STAY IN VOTERS MINDS

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19 DO YOU SEE IT?

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22 SCRIPTED EVENTS JUST LIKE SOUNDBITES CRAFTED & PACKAGED- EVOKE STRONG IMAGES, VERY PERSUASIVE OBAMAS BACK TO SCHOOL SPEECH

23 SCRIPTED EVENTS WHAT IMAGES, IDEAS, PERCEPTIONS COME TO MIND FROM THE FOLLOWING SCRIPTED EVENTS?

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29 CANDIDATES MUST ALSO DO THE UNUSUAL TO GET FREE MEDIA- SOMETIMES IT IS UNINTENTIONAL & THE WRONG TYPE OF COVERAGE

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40 NATIONAL CONVENTIONS HAVE BECOME MEDIA SPECTACLES WITH IMPORTANT EVENTS HAPPENING DURING PRIME TIME TV VIEWING

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43 CHARLTON HESTON

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57 SINCE CLINTON, THERE HAVE BEEN TOWN HALL DEBATES

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62 SINCE IMAGES ON TV ARE PERMANENT AND CAN BE REPEATED, CANDIDATES NOW HAVE TO DO DAMAGE CONTROL- HAVE SPOKESPEOPLE EXPLAIN WHAT THE CANDIDATE MEANT BY WHAT WAS SAID

63 NEGATIVE CAMPAIGNING AVOID ISSUES & ATTACK PERSONALITY OF YOUR OPPONENT GREAT FOR TV BECAUSE OF OUR LUST FOR SLEAZE

64 IMPACT #2 HOW NEWS IS GATHERED, CONDUCTED, & COVERED

65 FUNCTION #1 OF MEDIA GATEKEEPER- DETERMINING WHAT IS OR IS NOT NEWSWORTHY

66 WATCHDOG- INVESTIGATION, BACKGROUND, & IMPACT STORIES FUNCTION #2

67 SCOREKEEPER- WHOS WINNING, WHOS LOSING, WHOS UP, WHOS DOWN FUNCTION #3

68 MEDIA IS VERY COMPETITIVE- SCANDAL & CORRUPTION SELLS

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70 NARROWCASTING- NOT BROADCASTING IS THE TREND- SO MANY IN THE BUSINESS, THEY NOW TARGET SELECTED AUDIENCES

71 more than 1,500 -including nearly 1,000 stations affiliated with the five major networks - NBC, ABC, CBS, FOX, and PBS; in addition, there are about 9,000 cable TV systems TV STATIONS

72 THE BIG THREE- NEWS IS ONLY HEADLINE NEWS

73 SO WHAT IS DETERMINED TO BE NEWSWORTHY?

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79 A PICTURE IS WORTH A THOUSAND WORDS- ESPECIALLY ON TV! WHY?

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85 NEWS PROGRAMS NOW HAVE TO HAVE MORE THAN ONE PERSON DOING NEWS

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87 EACH HAS TO DO SOMETHING DIFFERENT & ATTRACT VIEWERS

88 USE OF SPIN DOCTORS- SO-CALLED EXPERTS WHO BREAK DOWN & ANALYZE

89 APPEAL TO LOW LEVELS OF SOPHISTICATION- LACK OF DEPTH OF COVERAGE

90 NEWS MAGAZINES ARE AT 7 TH GRADE READING LEVEL

91 COMPARE THE GRADE LEVEL OF THESE SPEECHES TO THE NEXT SLIDE!

92 GRADE LEVEL OF 2000 TV DEBATES

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94 Question to media: will you change the way you cover the private lives of politicians? 1998 POLL: POST- LEWINSKY SCANDAL

95 JUNKYARD (ATTACK) DOG MENTALITY- ITS WHAT YOU HAVE TO DO TO GET AHEAD IN THE MEDIA PROFESSION

96 BEGAN DURING VIETNAM WAR ED BRADLEY OF CBS

97 DAN RATHER CBS NEWS

98 WOODWARD & BERNSTEIN

99 THEIR INVESTIGATION OF WATERGATE SET THE BAR FOR REPORTING IN JOURNALISM

100 MATT DRUDGE OF THE DRUDGE REPORT WHAT IS HE KNOWN FOR?

101 FIRST TO BREAK THIS SCANDAL

102 POLTICIANS ARE REGARDED AS PROPS TO BE USED AND ABUSED BY MEDIA

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104 FOCUS HAS GONE FROM NEWS AND POLICY TO PERSONALITY AND PRIVACY

105 RELATIONSHIP HAS BECOME A 2-EDGED SWORD- ADVERSARIAL, YET BOTH NEED EACH OTHER

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107 POLITICIANS REFER TO MEDIA AS THE BEAST

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109 POLITICIANS KNOW WHAT THEY SAY WILL BE LIMITED BY TV & PRESS TIME CONSTRAINTS

110 ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU…

111 FAMOUS SOUNDBITE FROM 1962

112 WE SHALL OVERCOME LBJ- 1964

113 I AM NOT A CROOK! RICHARD NIXON

114 MR. GORBACHEV, TEAR DOWN THAT WALL! RONALD REAGAN

115 I DID NOT HAVE SEX WITH THAT WOMAN!

116 THE AXIS OF EVIL PRES. BUSH, JAN. 2002

117 CONSTANT USE OF PHOTO-OPS TO… CONTROL THE MESSAGE

118 REAGAN AT NORMANDY 1984

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121 WHAT MESSAGES ARE BEING SENT BY OUR CURRENT PRESIDENT FROM THE FOLLOWING PHOTO-OPS?

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125 A NICE SOUNDBITE TOO!

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130 INCREASED USE OF STAFF AS A BUFFER & SHIELD FROM PRESS ATTACKS- LIMITING ACCESS TO PRESS

131 WHO IS SCOTT GIBBS?

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133 INTENTIONAL NEWS LEAK FOR THE PURPOSE OF ASSESSING THE POLITICAL REACTION

134 CANNED RELEASES AT PRESS DEADLINES- PRESS CANT CHANGE OR INVESTIGATE

135 HOW DOES THIS RELATE TO THE PREVIOUS SLIDE?

136 INCREASED RELIANCE ON POLLS- POLITICIANS KNOW THE PRESS WILL INVESTIGATE, BUT IF PUBLIC OPINION IS BEHIND THEM, THEY DONT CARE

137 CRITICS CLAIM THIS IS WHAT CLINTON DID

138 BYPASS NATIONAL PRESS AND GO LOCAL QUESTIONS EASIER AND NOT AS MUCH SCRUTINY

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140 LIMITING THE NUMBER OF PRESS CONFERENCES

141 REAGAN WOULD PRETEND HE DIDNT HEAR BECAUSE OF NOISE

142 LIMIT THE # AND TYPE OF QUESTIONS

143 CONGRESS ITS DIFFERENT- MEDIA EXPOSURE IS ESSENTIAL TO REELECTION

144 MEDIA EXPOSURE IS PART OF THE CONSTANT CAMPAIGN

145 ENHANCES POPULARITY, INFLUENCE & PRESTIGE

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147 Seventy million Americans rely on broadcast television for their news. They form opinions based on what they hear and see and to a lesser extent, read.

148 Since citizens cannot cast informed votes or make knowledgeable decisions on matters of public policy if the information on which they depend is distorted, it is vital to American democracy that television news and other media be fair and unbiased.

149 Citizens suffer from selective attention: they only hear or see what they want to.

150 BASED ON THE THEORY OF SELECTIVE ATTENTION, WHAT DO MOST PEOPLE DO WHEN THEY WATCH THE DEBATES?

151 HOW DOES SELECTIVE ATTENTION WORK WITH NEWSPAPERS?

152 WHAT IS THE PROBLEM WITH TOO MUCH INFO?

153 TO MOST AMERICANS WHICH IS MOST BELIEVABLE? WHY?

154 AMERICANS BELIEVE WHAT THEY SEE ON TV THE MOST WHAT ARE THE MAJOR PROBLEMS WITH WHAT WE SEE ON TV?

155 WE HAVE BECOME SKEPTICAL & CYNICAL BECAUSE OF MEDIA COVERAGE- GOOD OR BAD?

156 RARELY DOES THE MEDIA CONVERT- RATHER IT REINFORCES OUR ALREADY EXISTING BELIEFS

157 BOTTOM LINE- MEDIA INFLUENCES THE CRITERIA BY WHICH CITIZENS EVALUATE ISSUES AND LEADERS

158 FOOD FOR THOUGHT: HAS THE RISE OF THE INFORMATION SOCIETY BROUGHT ABOUT THE RISE OF THE INFORMED SOCIETY?


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