1. Declaring War on Obesity
A fight that MUST be won!
Linda Kempster Nutrition and Kids

2. Linda Kempster Nutrition and Kids
Media Frenzy
Time, Newsweek, Fortune, AARP, US News, Glamour, and etc.
Good Morning America, Dr. Phil, Oprah, The Today Show, nationwide TV and radio news shows, etc.
News services from Canada to China, India to Africa, Scotland to Australia
Linda Kempster Nutrition and Kids

3. Linda Kempster Nutrition and Kids
Scary Statistics
10% of 2-5 year olds are obese.
33% of school-age kids are overweight. (9M children)
50% of obese kids over 6 stay obese.
70-80% of obese adolescents become obese adults.
64% of adults are overweight
129,600,000 US citizens over 20
Bullet 1: Number from Nat Center for Health Stat. BioVenture Vie out 10/29/02 printed 11/20/02 (same is true in Britain)
A study of 3 and 4 year olds in Europe show they spend 80% of their waking hours sitting around inactive.
Bullet 2-3: St Paul Star Tribune, 4/18/02
AARP defined Obesity as excessive amounts of fat in relation to body mass. Every age group doubled between 1982 and 1990 in percentage of people who are obese (Health Beyond 50 – June 2002 bulletin)
Time magazine 6/10/02 30% of young Californians are overweight. Oakland school district is rolling out the first district-wide ban on selling junk food in school buildings.
Linda Kempster Nutrition and Kids

4. Linda Kempster Nutrition and Kids
Numbers Don’t Lie
AIDS killed 440/week (81’-01’)
Accidents killed 1,880/week (2000)
WWII killed 2,050 per week
Poor diet and inactivity killed 7,671 per week in 2000.
Up 33% since 1990 (300, ,000)
33% increase since 1990
Linda Kempster Nutrition and Kids

5. Linda Kempster Nutrition and Kids
Definitions
Experts use BMI as determining weight relative to height.
A BMI of over 25 indicates overweight (o/w).
A BMI of over 30 indicates obesity.
BMI is determined by dividing weight in pounds by height in inches, dividing again by height and multiplying by 703.
Linda Kempster Nutrition and Kids

6. Linda Kempster Nutrition and Kids
Price of Obesity
In 2000, the total national direct and indirect costs of obesity (including medical expenses and lost productivity) has been estimated at $117B.
Obesity is a recognized killer but insurance will very rarely cover any costs associated with treatment or prevention.
Only the cost of related medical conditions are covered.
HHS study out 3/9/04
GM pays $1500 more per year fro overweight employees.
Glamour commentary, May 2002
Linda Kempster Nutrition and Kids

7. Linda Kempster Nutrition and Kids
Price of Diabetes
The epidemic of obesity is hurting kids down to the age of 5. Overweight kids are going into hospitals for diabetes (including Type 2), sleep apnea, asthma, hypertension and high blood pressure.
1 million Americans have Type 1 diabetes, 17 million have Type 2 diabetics and there are 20 million pre-diabetics : 200,000 will die.
90% of Type 2 diabetics are overweight or obese. This disease results in 24,000 blind, 82,000 amputations and 100,000 new dialysis or kidney transplant patients.
Diabetes costs over $132 billion annually in direct medical costs (the annual budget of Florida is $50 billion!)
Bullet 1, 2 and 3: Time magazine, Dec
Ignorance is not bliss
National Institute of Diabetes and Digestive and Kidney Diseases .
Linda Kempster Nutrition and Kids

8. Linda Kempster Nutrition and Kids
Faces of the Enemy
Increased intake of unhealthy food
Super-sized portions lead to super-sized kids with super-sized problems.
Decreased physical activity
Video, computer games and TV have replaced bikes, jump-ropes and skates.
School athletic programs have been reduced or cancelled.
McDonalds fries in 1950 offered 200 calories - over time the super-size order now contains 610 calories.
26% of American kids between 8 and 16 watch 4 hours of TV per day. HS kids participating in PE classes dropped from 46% in 91 to 29% in 99.
Bullet 1 & 2: St Paul Star Tribune, 4/18/02
Linda Kempster Nutrition and Kids

9. Linda Kempster Nutrition and Kids
Enemy Encampments
School cafeterias trade fruits and veggies for convenience food higher in fat.
On-site selections have been supplemented by the mall-type food courts populated by popular fast food establishments.
Soda and candy is often conveniently available from vending machines.
Income from vendors has schools over a nutritional barrel – contents could change.
Carry-out has replaced lunch boxes.
Vending machine pay commissions to the school and the higher the sales of popular selections, the higher the income. Machines could dispense juices and healthier snacks such as granola bars etc.
Linda Kempster Nutrition and Kids

10. Linda Kempster Nutrition and Kids
Lifetime POWs
Kids follow the example set by adults
Those raised with healthy eating habits usually have them for life.
Taste buds can be programmed away from sweet, salty or greasy foods.
Parents sometimes give-in rather than manage food selections or amounts.
St Paul Star Tribune, 4/18/02
Linda Kempster Nutrition and Kids

11. Linda Kempster Nutrition and Kids
Killer Food Rewards
Kids who are rewarded with special foods and treats choose those over more healthy alternatives.
Carrot cake is not healthy.
French fries are not a vegetable.
Orange soda contains few vitamins.
St Paul Star Tribune, 4/18/02
Linda Kempster Nutrition and Kids

12. Linda Kempster Nutrition and Kids
Paying for not Playing
School activity programs need to be reinstated.
Adults need to control the time kids spend in sedentary activities.
Parents should try to participate with their kids in biking, walking, hiking, swimming, etc. to increase interest.
Parents and kids will benefit from improved relationships and shared fun!
“When it is light out – you are out!”
Linda Kempster Nutrition and Kids

13. The Frightening Future
Unhealthy weight is responsible for
54% of heart disease
37% of cancers
It causes sleep apnea, hypertension, Type-2 diabetes, asthma and high blood pressure.
Depression, hopelessness and despair.
New York Times, 6/5/02
Research doctors from Harvard (Dr. Lee) and Princeton (Dr. Oliver)
Linda Kempster Nutrition and Kids

14. The Questionable Future
A severely obese 20-year old white man can lose 13 years of life. A similar black man can lose 20 years.
Obese adults at age 40 lose 6-7 years.
Obesity in adulthood shortens life as much as smoking does.
Linda Kempster Nutrition and Kids

15. Parents can Arm Kids for Battle
Let them learn about the right foods.
Have fun eating a variety of fruits and vegetables with them.
Help them learn to pack their own lunch.
Find a “fit friend” to partner with for walks and outdoor activities.
Promote overall health vs. just weight.
Linda Kempster Nutrition and Kids

16. Linda Kempster Nutrition and Kids
The US is Not Alone
A study in Glasgow found 9 out of 10 parents are happy to take kids for fast food even though they know it is bad for them because it is full of fat.
Scottish parents are restricting outdoor play for fear of crime and are not letting kids walk to school.
In the UK, 1,000 people are becoming obese each day!
Bullet: 1 & 2: The Scotsman, 4/22/02
Financial Times Limited (6/11/02) stated 3 out of 5 folks in Northern Ireland are overweight. The Health Promotion Agency started a month-long “Weight-wise” campaign to promote: “small change for big benefits”.
Europe Intelligence Wire 10/22/03
Linda Kempster Nutrition and Kids

17. Linda Kempster Nutrition and Kids
Global Problem
1 Billion adults overweight (o/w) in world.
300 M obese around the world (82% outside the US)
10% of Hong Kong adults hide inside
74% of Arab world is o/w
37% of New Zealand adults are o/w
60% of N. Ireland adults are o/w
27% of New Deli school kids are obese
More people die in New Zealand from diabetes than on the roads.
Linda Kempster Nutrition and Kids

18. Linda Kempster Nutrition and Kids
Adults not Immune
Public education needs to increase about the dangers of obesity.
33% of Americans are obese and 64% are overweight.
Of 900 adults surveyed, 50% were overweight but only 25% felt it was a problem.
Only 33% felt obesity is a serious issue.
Survey results reported in New York Times by Dr. Lee, 6/5/02.
General obesity: National Center for Health Statistics defines obesity as excessive amounts of fat in relationship to lean body mass. A person 6 feet tall weighing over 221 pounds is considered obese and overweight at Someone 5 feet 5 inches weighing 180 is obese and overweight at 150.
Linda Kempster Nutrition and Kids

19. Linda Kempster Nutrition and Kids
The Key to Success
The best tactic is to focus on the young and educate them early in the benefits of the rights foods and the proper amount of exercise.
The most effective implementation plan is to let the kids learn for themselves.
Linda Kempster Nutrition and Kids

20. Linda Kempster Nutrition and Kids
Adult Reinforcements
Invest some time learning how to make the right choices.
Help kids recognize if they are surrounded by poor eating examples.
Set the right example with smaller portions, fewer deserts, and healthier treats or rewards.
Linda Kempster Nutrition and Kids

21. Helping to Shape the Future of Children
Let the kids pick the condition they want to be in.
Prepare an easy plan that can succeed.
Establish goals for health, not just weight.
Plan to succeed with the right tools such as the NAK Adventure CD.
Linda Kempster Nutrition and Kids

22. The Life Saving Rules for Kids
Exercise more
Play while you can - adulthood will take that away soon enough and you’ll long to be told to go outside and play!
Eat smarter
Good foods help you and wrong ones hurt you. Learn the relationship between food fuel and performance.
Linda Kempster Nutrition and Kids

23. Linda Kempster Nutrition and Kids
Usage Examples
NAK CD used by Philadelphia Health Czar to take city from #1 to #4 on fat list.
Detroit school districts using Title 1 (Fed) and Chapter 3 (State) funds to put CDs in classroom to teach Health and Science.
Linda Kempster Nutrition and Kids

24. Linda Kempster Nutrition and Kids
Action Plan
Begin using the Nutrition and Kids educational CD to learn about healthy choices and the impact of vitamins and minerals on a healthy body.
Encourage Scout leaders, club organizers, leaders in schools and communities to use it for fundraising instead of foods that are bad for toddlers, teens and adults.
Linda Kempster Nutrition and Kids

25. Linda Kempster Nutrition and Kids
Outside the Classroom
“Free Lunch” fundraiser
No cost to initiate or manage.
No inventory to carry.
Market on-line outside school borders.
Profit of $5 per CD sold.
Nothing to spoil or get dusty.
Healthy, life-changing product offering.
Linda Kempster Nutrition and Kids

26. Linda Kempster Nutrition and Kids
Opportunity
You have a wonderful opportunity to make a positive impact on the parents and children of
this nation.
Let’s go play!
Linda Kempster Nutrition and Kids

27. Free Sample
Now that you know the reasons to avoid an overweight lifestyle-
You have needed justification coming at you from every media format-
The only thing left is to experience the educational CD for yourself!
Linda Kempster Nutrition and Kids