87% of REALTORS® Use A Digital Camera For Business 46% Spent Between $250 and $2000 on Technology Real Estate Imaging is about Quick & Good. Sometimes Not Perfect Source: NAR 2008 REALTOR® Technology Report and Larry Lohrman How to Use Photography to Effectively Market Real Estate
87% of All Buyers Used The Internet In Their Home Search Process Buyers Searched 2 Weeks On Their Own Additional 8 Weeks AFTER Choosing A REALTOR® Total 10 Weeks 86% Ranked Photos As VERY USEFUL ……. Source: NAR 2008 Profile of Home Buyers and Sellers
PHOTOGRAPHS First Impressions Are Crucial Keep or Toss Use Common Sense Seasonably Correct Show Front Exterior As First Photo Its All About The House! A Bad Photo Of A House Says A Lot About The Listing Agent
If your property is mapped incorrectly, go to http://www.bing.com/maps and verify that the property is showing on the map. Print the map and give it to your data input staff. http://www.bing.com/maps
DATA Take a minute and review your new listing for errors.
PUBLIC REMARKS RULES – RULES – RULES – RULES – RULES – RULES Describe The Property Only – IN DETAIL Avoid Expressions Like – CREAM PUFF or WONT LAST Search Engines Index Your Public Remarks Change Your Remarks Occasionally Unique Features Promoted Here NO PERSONAL PROMOTION, EMAIL or WEBSITE URLs ALLOWED IN PERSONAL REMARKS
AGENT REMARKS Answers to Common Questions Special Circumstances – Possession – Day Sleeper – Lockbox Location, etc Short Sale Commission Bonus MOST OF THE TIME – LEFT BLANK
HOW TO SHOW Whenever possible, put the sellers phone number(S) in the How To Show section. Educate Your Sellers on what to say to calling REALTORS®. Encourage Sellers to allow showings with time-frame windows. Example: 1-2pm
OCCUPIED STATUS Random Search on 10-7-09 9 Homes Had UNKNOWN Status ARE YOU KIDDING ME?
ATTACHMENTS Home Owner Association Documents Restrictive Covenants Other Documents?
VIRTUAL TOURS Value of Virtual Tours 68% of Buyers Rated Very Useful NAR 2008 Profile of Home Buyers & Sellers
VIRTUAL TOURS The day I ran this search There were 5,558 Active Listings 131 had Virtual Tours Attached Just over 2% of the Total Active Listings Two Types of Virtual Tours Unbranded (For use in MLXchange) Branded (For use on all other websites) Value of Virtual Tours 68% of Buyers Rated Very Useful NAR 2008 Profile of Home Buyers & Sellers
PARCEL NUMBER For Properties in Polk, Dallas, Warren & Madison Counties Change your property view to RES Agent Full Listing PIC Open GeoJet and Navigate to Tax Compare GeoJet Parcel to your Listing For Properties in all other Counties, use County Assessors Statewide Website http://www.iowaassessors.com
AGENT CONTACT INFO 1.MLXchange Settings – Personalize – Contact Information Update your Contact Info 2.Iowa Realtors Website http://ims.iowarealtors.com Log in. Update your info. 3.Next Day Verify with DMAAR firstname.lastname@example.org
ACCURATE DIRECTIONS South of Grand on 51st From 63 rd Street, East on Grand Avenue, South on 51 st Street. Home is on the West side of the street. Good: Better: BAD: See Mapquest
PRICE Old School vs. New School Old – Price at $284,627 New – Price $285,000 What Has Changed? The Internet