Presentation on theme: "In dialogue with happiness Symposium A Market for Happiness Utrecht, Tuesday, August 28 th 2007."— Presentation transcript:
In dialogue with happiness Symposium A Market for Happiness Utrecht, Tuesday, August 28 th 2007
Who am I? 1.Econometrics (Masters) and psychology (Bachelor) Groningen, 1975 -1982 2.Several jobs, e.g. personnel planner and camping manager 3.Branding consultant and assistant marketing professor Dutch Open University since 1990 4.Dissertation since 2001: the application of systems constellations to identify branding opportunities.
Happiness constellations - systems constellations to identify happiness opportunities 1.What: antropomorphic, spatial systems metaphor 2.When: important happiness decisions 3.Why: enhancing conscious happiness information awareness 4.Who: emotionally, socially and spiritually intelligent people.
Procedure happiness constellations Main four steps: 1.Dialogue 2.Projective identification 3.Emotional systems feedback 4.Simulation and vision development.
1. Dialogue: Verbalisation opportunity and core constructs