1. In dialogue with happiness Symposium A Market for Happiness Utrecht, Tuesday, August 28 th 2007

2. Who am I? 1.Econometrics (Masters) and psychology (Bachelor) Groningen, 1975 -1982 2.Several jobs, e.g. personnel planner and camping manager 3.Branding consultant and assistant marketing professor Dutch Open University since 1990 4.Dissertation since 2001: the application of systems constellations to identify branding opportunities.

3. Happiness constellations - systems constellations to identify happiness opportunities 1.What: antropomorphic, spatial systems metaphor 2.When: important happiness decisions 3.Why: enhancing conscious happiness information awareness 4.Who: emotionally, socially and spiritually intelligent people.

4. Procedure happiness constellations Main four steps: 1.Dialogue 2.Projective identification 3.Emotional systems feedback 4.Simulation and vision development.

5. 1. Dialogue: Verbalisation opportunity and core constructs

6. 2a. Projective construct identification: Anthorpomorphising constructs: choosing stand-ins

7. 2b. Projective systems identification: Positioning stand-ins core constructs current situation

8. 3. Emotional feedback: Sensing and questioning construct stand-ins on feelings, tele and intentions

9. 4. Simulation and vision phase: Adding happiness opportunity and optimizing systems energy

10. Todays happiness programme ­16.00 – 17.00 Physical introduction: constellation of happiness and yourself ­17.00 – 18.00 Happiness constellations: ehnacing happiness.