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Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director

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Presentation on theme: "Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director"— Presentation transcript:

1 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director
FIAT Chrysler LATAM Chrysler Latin America Orlando, Florida July, 2013

2 Latin America posted strong results in 2012
Chrysler Latina Key Achievements: Retail sales came in at 49,055 vehicles, up 2% from a year earlier. Chrysler in Latin America posted the best selling year since 1998. In 2012 the Jeep Brand set the all time in Latin America 32K units. Chrysler Latina finished as the number two region for Chrysler International. 6 Latin American markets ended up within the top 15 countries by sales. 8 markets posted all time retail records.

3 Chrysler posted the 2nd best selling year ever exceeding 49k units.
Chrysler Sales Development & Forecast Retail sales 2004 – 2012

4 Latin America remains as an important of part Chrysler’s International sales.
Chrysler International Sales Development 2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales. Chrysler Latina All other International Markets * Does not include FIAT branded cars in Europe

5 Latin America finished 2012 being the second most important region for Chrysler International
Region’s Share of Chrysler International Sales Europe 14% Western Europe AMEER 23% Africa, Middle East, Eastern Europe & Russia Latina 23% APO 39% Asia Pacific Operations Latin America & the Caribbean Sales by Region 2012 retail sales * Does not include FIAT branded cars in Europe

6 Six Latin America countries finished within the top 15 sales volume markets for Chrysler International in 2016 Top Volume Markets 2012 Chrysler International retail sales 1. China 2. RC Middle East 3. Australia 4. South Africa 5. Puerto Rico 6. Venezuela 7. Chile 8. Brazil 9. Italy 10. Germany 11. Russia 12. Japan 13. Argentina 14. South Korea 15. Colombia

7 Chrysler Latina’s key markets (6) account for 90% of total sales in the region
Rest of Latin America 5,933 units Colombia 3,872 units 12% Puerto Rico 9,743 units 20% 8% Argentina 5,040 units 10% 19% 14% Venezuela 9,423 units 17% Brazil 6,923 units Chile 8,121 units

8 Jeep accounts for two thirds of total Chrysler Sales in Latin America
Brand Share of Total Sales 2012 Retail Sales – 49,055 Units 1,377 units 3,428 units 3% 7% 24% 11,593 units 65% 31,943 units

9 Cars Truck MPV’s 68% SUV’s
Chrysler sales in Latin America are dominated by SUV’s accounting for 68% of its total sales Share by type of Vehicle 2012 Retail Sales Cars Truck 7% 7% MPV’s 18% 68% SUV’s Note: Figures related to the segment. Photo related to the best seller vehicle.

10 6 of the top selling vehicles are SUV’s
Best Selling Vehicles 2012 Retail Sales Durango 1,407 units Others 10% Grand Cherokee 3% 11,722 units 6% 24% Patriot 2,811 units 7% Ram Pick Up 10% 3,279 units 16% Journey 7,712 units 12% 13% Wrangler 5,023 units Cherokee Compass 6,088 units 6,299 units

11 Chrysler in Latin America posted the best selling year since 1998.
Chrysler Latina 2012 Retail Sales Sales % Change from 2011 Puerto Rico * 9,743 Venezuela 9,423 Chile 8,121 Brazil 6,923 Argentina 5,040 Colombia 3,872 Rest Latin America 5,933 Total 49,055 *) 2012 posted the best selling year ever

12 New distributor appointed
Independent distributors totaled 5,933 vehicles and a solid growth (28% average) from a year ago 2012 Chrysler Latina Retail Sales Sales % Change from 2011 Peru * 2,012 Dominican Rep. * 708 Barbados 470 Paraguay * 450 Costa Rica 429 USVI 407 Uruguay * 313 Bolivia * 233 Guatemala 215 Panama 208 Ecuador 190 Honduras * 130 El Salvador * 102 Nicaragua 66 Others Total 5,933 New distributor appointed *) 2012 posted the best selling year ever

13 Network Development Grupo Kauffman Chrysler Facility
Honduras Grupo Q Honduras Dominican Republic Reid & Cia. Guatemala Grupo Q Guatemala Puerto Rico Chrysler International Sevices El Salvador Grupo Q El Salvador US Virgin Islands Caribbean Auto Mart & CDJ of St. Croix Barbados & Caribbean Interamericana Trading Corp Nicaragua AutoStar Nicaragua Nicaragua Costa Rica AutoStar Venezuela Chrysler de Venezuela Costa Rica Colombia Chrysler Colombia Colombia Panama Automotora AutoStar Panama Ecuador Corporacion MARESA Ecuador (1) Key Brazil CJD Comercio de Veiculos Chrysler Facility Common distributor with Fiat General Distributor 3rd Party Dealer Peru Diveimport Bolivia Ovando & Cia 3rd. Party Dealers (ITC) Aruba Antigua Bahamas Belize Bermuda St. Marteen Curacao Tucks & Caicos Cayman Islands Trinidad & Tobago Haiti Jamaica St. Kitts Suriname Tortola Paraguay Grupo Garden Groups Paraguay Grupo Kauffman Grupo Q SKBerge Uruguay (1) Sevel Uruguay Chile Comercial Chrysler Argentina Chrysler Argentina Recently Replaced Chrysler Distribution Network Presence in 35 countries 16 Independent distributors 4 owned companies Manufacturing facilities in Venezuela Notes (1) Effective November 1st, 2012 MARESA became the New Chrysler distributor in Ecuador.

14 Independent distributors are highly satisfied with the support received from the Regional Office
Distributor Satisfaction Survey Overall satisfaction with the service provided by the Regional Office 100% 100% 100% 93% 94% 93% 21% 13% 20% 14% 31% 79% 93% 79% 87% 63% 80% Key Very Satisfied Satisfied Source: Annual distributor satisfaction survey

15 2013 Update

16 Chrysler will be posting in 2013 best selling year ever, exceeding 50k units for the 1st time in Latin America. Chrysler Sales Development & Forecast Retail sales 2004 – 2013 forecast based on Plan 06-13 *Retail sales forecast based on Plan P06-13

17 In 2013 Chrysler in Latin America will be growing faster than the industry.
Chrysler Latina 2013e Retail Sales Sales % Change from 2012 Puerto Rico * 10,000 Brazil 9,704 Chile * 9,130 Venezuela 7,000 Argentina 5,000 Colombia 4,050 Rest Latin America 6,741 Total 51,625 *) 2013 posted the best selling year ever

18 New distributor appointed
... as well several Countries will be posting their best selling year ever in 2013. 2013e Chrysler Latina Retail Sales Sales % Change from 2012 Peru * 2,120 Ecuador * 620 Barbados 578 Dominican Republic 500 Paraguay * 475 USVI 430 Costa Rica 425 Uruguay 309 Panama * 280 Bolivia 241 Guatemala * 240 Honduras 110 El Salvador 97 Nicaragua 70 Others 246 Total 6,741 New distributor appointed *) 2013 posted the best selling year ever

19 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director
FIAT Chrysler LATAM Chrysler Latin America Orlando, Florida July, 2013


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