1. 1Bruxelles 24/11/2011 ITIS "A. Avogadro" Torino - Italy ITIS “A. Avogadro” di Torino Italy

2. History of the school The technical high school was originated on the 11 th January 1805 when the town hall in Turin created an evening school for artistic and industrial design; other educational institutions were added to it after the unification of Italy. The school is situated in a big liberty style building, between the Mole Antonelliana and the Rai broadcasting and since the postwar period it has been training thousands of technicians in mechanical, electrotechnical and informatics fields. 2Bruxelles 24/11/2011 ITIS "A. Avogadro" Torino - Italy

3. The AvoVideo Project The project called “Avovideo” was born in 1999, in collaboration with “Museo del cinema” of Turin and “Provincia di Torino”, when the school bought technical equipment for videos production. Since then, first as a student and then as a supervisor and as instructor, Mr Alessandro Rota had followed this project with passion and helped students to discover a different kind of language useful to communicate. 3 ITIS "A. Avogadro" Torino - Italy Bruxelles 24/11/2011

4. The AvoVideo Project So far, “ITIS Avogadro” has prepared learning paths as a supplementary part of the school programs and of the curricular subjects. You can find some information on these activities on the school website: ROAD SAFETY www.sicurezzastradale.itisavogadro.org www.sicurezzastradale.itisavogadro.org RISKS FROM NEW TECHNOLOGIES www.nuovetecnologie.itisavogadro.org www.nuovetecnologie.itisavogadro.org SAFETY AT SCHOOL www.sicurezzascuola.itisavogadro.org www.sicurezzascuola.itisavogadro.org 4 ITIS "A. Avogadro" Torino - Italy Bruxelles 24/11/2011

5. The AvoVideo Project These websites are currently updated and managed by a team supervised by Mr. Antonio Mandarano. During these years we have realized several videos and three short films, which have received many awards in some national and international cinema competitions. 5 ITIS "A. Avogadro" Torino - Italy Bruxelles 24/11/2011

6. In 2004We made the short advertisement "Life isn't a film, slow down". In 2005The Institutional Video "Istituto Avogadro is 200 years old ". In 2006The advertisement : "Start Bob!" In 2007The advertisements: "Think about it" and "Life isn't a fairytale" In 2008The advertisement: "The Guardian Angel" In 2009The advertisements: "If I drink alcohol I don't drive" and "Weapons of Mass Destruction". The short film: "The courage to change course" In 2010The advertisement: "It is you that must use your head" and The Educational-Teaching video "Risks from New Technology" In 2011The advertisement "Unlucky Strike" and the short film "150 Years at School" 6 ITIS "A. Avogadro" Torino - Italy Bruxelles 24/11/2011 Our Videos

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8. “Weapons of mass destruction” The idea came up in my mind in january 2009, when together with three of my classmates we made, using only a video camera, an advert, that was “IF I DRINK ALCOHOL I DON’T DRIVE”. Later on, Regione Piemonte, having appreciated the message, asked the lab “AvoVideo” (the audiovideo laboratory of the school) to produce the same advert, using professional equipment, entitled ”WEAPONS OF MASS DESTRUCTION”, to be used during the regional campaign about ROAD SAFETY. If I Drink Alcohol I Don't DriveIf I Drink Alcohol I Don't Drive 8 ITIS "A. Avogadro" Torino - Italy Bruxelles 24/11/2011

9. “weapons of mass destruction” Summary of the message We know that students are attracted by the means of expression of audiovisual language, so we have chosen a video to make them sensitive about the fact that the main cause of death of young people all around the world is represented by road accidents. Because driving under the influence of alcohol is the main cause of serious road accidents among young people leaving nightclubs, this video aims to communicate the fatal outcomes of alcohol abuse through realistic and perhaps shocking images. The concept behind the clip is that alcohol abuse can end a life, which is as fragile as the glass in which thrills are sought. Weapons Of Mass Destruction Bruxelles 24/11/2011 ITIS "A. Avogadro" Torino - Italy 9

10. “weapons of mass destruction” Summary of the message The ‘philosophy’ that the Avogadro has developed over the last years is to involve in this educational project teachers, families and students. We consider the road safety education as the acquisition of autonomy and awareness in real danger. Children should, outside the penalty of law, have respect for the rules in order to develop good behaviour on the road, ensuring in this way physical safety and knowledge of the specific risks related to the use or abuse of alcohol or drugs. Bruxelles 24/11/2011 ITIS "A. Avogadro" Torino - Italy 10

11. It Is You That Must Use Your Head Thank you for the attention! Antonio Mandarano: amandarano@itisavogadro.itamandarano@itisavogadro.it Gianluca Ramundo: gianlucaram@libero.itgianlucaram@libero.it Bruxelles 24/11/2011 ITIS "A. Avogadro" Torino - Italy 11