1. Pharmaceutical Food Materials Automotive FMCG Chemistry Textile & Paper Electronics not new, but new for you, access the global brain Simon Dewulf, CEO CREAX

2. 2 WiFi There is free WiFi available during the CREAX training session. Network name: CREAX_Visitors Access key: 1234567890123 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

3. 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN? CREAX process

4. CreationSuite – Fields of expertise Fields of expertise Innovation research Product and process innovation opportunities New applications for your technology Solutions from other industries and companies Technology mapping Technological trends in a domain Mapping of technologies which can realize ideas Universities and institutes which specialize in a technology Competitive analysis Discovering open innovation partners across industries Getting insights on which problems competitors are working Identifying new players in the market 4

5. 5 Analyzing data –powerful analyses Bibliographic analysis examples Text analysis examples Unit analysis Answer questions like: Who? What? Where? When? Use these analyses for facts and figures about products and companies. Which problems are solved? Which technologies are used? Where can I learn from others? Use for creative problem solving and finding inspiration and opportunities. Who are newcomers? Who is working on which problems? Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes. Overlay analysis

6. 6 1.Quantity breeds quality 2.Postponement of judgment 3. Hitchhiking 4.Freewheeling Alex Osborn CREAX Quotes: Nobody is as smart as everybody From ‘not invented here’ to ‘proudly found elsewhere’ Someone somewhere solved my problem Copying one idea is plagiarism, copying ten ideas is research We are not smart but the rest of the world is smart What can be changed, what can be gained? Creativity is the property, innovation is the function Properties are features, functions are benefits. Property is Science, Function is Technology. Solve your problems with the worlds’ best inventors. Our method brings a 360 degrees checklist for solution generation.

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8. + + + + Dimpled train SURFACE Hollow glass POROSITY Magazine on a bottle INTEGRATION Keyport INTEGRATION Stain pen SHAPE Transparent toaster TRANSPARENCY + Twister duvet cover COLOUR Flexible piano FLEXIBILITY Flavoured sugar SENSES Pasta pot POROSITY + USB rechargeable batteries INTEGRATION + + + + + 8 Spiral garden hose LINEARITY +

9. 9 Pulsating razor PULSATION + Self-heating coffee AUTOMATION Metal foam POROSITY In-bottle filter FIBRES + Self cleaning glass SURFACE + + Liquid snow chain STATE + + + Pacifier thermometer INFORMATION Fruit textured carton SENSES Collapsible container FLEXIBILITY + + 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix