1. ALA Rural, Native, and Tribal Libraries of All Kinds Committee The Small But Powerful Forum ALA Midwinter 2012

2. Today’s Agenda Panel Presentations Small But Powerful Toolkit – Jennifer Peterson Community Outreach Planning – Dr. Robert Martin Community Partnerships – Tina Hager Rural Forum Discussions Introduced Round 1 Transition and short break Round 2 Tables report and wrap-up

3. Amplify your library’s value to the community! The Small But Powerful Guide to Winning Big Support for Your Rural Library ala.org/ruraltoolkit Jennifer Peterson January 22, 2012#ruraltoolkit

4. © 2011 9 Steps to Success Hints for reaching people Winning friends and influencing decision makers Speaking successfully Making the most of media Building powerful partnerships Essential tools for advocacy--annual report, communication plan, fact sheets, etc. New to this revision Technology as an Advocacy Tool Technology and Advocacy: Data You Can Use

5. Job seeking Economic development Literate communities Life-long learning Enrich, entertain Access to technology, learning, knowledge Free Connect to others in the community Library is core. Every day.

6. “Who” is the library? Where are they? Make it easy for them to “be the library,” wherever they are. Amplify value. Every day.

7. Digital frame *outside the library Or placemats

8. Table, stuff, message, people *outside the library

9. Chamber of Commerce Workforce center State/County extension office Family Services Organizations Senior Centers School age care and enrichment programs Health agencies, doctors’ office Community colleges Grocery store, lottery ticket counter Restaurants Parades Partner for impact

10. Technology as an Advocacy Tool Website Social “satellite” sites Facebook Twitter Flickr YouTube

11. Mancos Public Library (pop 1,260) Always have a book cart with resources relevant to those using meeting room, with library card apps, newsletter, etc.

12. Mancos Public Library

13. Friends of the Mancos Public Library

15. Somers Library, NY (pop 20,000)

16. Communities Thrive @ Your Library Harford County Public Library

18. Data You Can Use “Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries,” U.S. Impact Study cis.washington.edu/usimpact/ cis.washington.edu/usimpact/ Public Library Toolbox cis.washington.edu/usimpact/toolbox.html cis.washington.edu/usimpact/toolbox.html “Libraries Connect Communities: Public Library Funding & Technology Access Study” Funding & Technology Access Study www.ala.org/plinternetfunding Webinar Archive 2011 Public Library Funding & Technology Access Study IMLS Public Libraries in the United States Survey Fiscal Year 2009IMLS Public Libraries in the United States Survey Fiscal Year 2009, released October 2011

19. ala.org/ruraltoolkit Browse online, download as PDF Ordering Printed Copies and other questions contact: ALA Office for Literacy and Outreach Services 50 East Huron Street Chicago, IL 60611-2798 800-545-2433, ext. 4294 olos@ala.org olos@ala.org The Small But Powerful Guide to Winning Big Support for Your Rural Library

21. What if… The future is born in webs of human conversation Compelling questions encourage collective learning Intelligence emerges as people connect in creative ways Collectively, we have access to all the wisdom and resources we need Small but Powerful Forum on Rural Leadership

23. Food for Thought Contribute your thoughts. Speak your mind and heart. Listen to understand. Share examples, real or imagined. Connect ideas, themes, questions. Play, doodle, draw, be creative. Have fun!

24. The Question What are the core qualities of Rural Leadership? What are the core qualities of Rural Leadership?

25. actions and activity of leadership infectious qualities of leadership roles that enable or support leadership how leadership is fostered formal vs. informal leadership internal and external leadership individual and organizational leadership partners in leadership accidental leadership everyday leadership outcomes of leadership Consider

26. 1.Understands community, stakeholders, the current status, and beyond 2.Questions the status quo and processes in place 3.Envisions solutions and a new future 4.Translates ideas into strategies 5.Models courage and risk taking 6.Engages and empowers [others] 7.Fosters creativity and imagination 8.Steers toward progress and improvement 9.Uses management skills and abilities ethically and effectively 10.Agilely overcomes barriers and disasters 11.Creates positive change 12.Prepares for the next challenge Library Leadership Ohio qualities of leadership cli.gs/leadership For collection of leadership resources on WebJunction

27. 1. Leading and Developing Others 2. Developing Capability & Capacity 3. Influencing 4. Making Sense of Complexity and Ambiguity 5. Integrity 6. Ethics 7. Ceremony 8. Leading Change 9. Handling Cultural Diversity Oxford Centre for Leadership qualities of leadership cli.gs/leadership For collection of leadership resources on WebJunction

28. ALA Rural, Native, and Tribal Libraries of All Kinds Committee