1. Sony Display Solutions
IT & Professional Display Marketing
Jeff Johns Sr. Manager – Product Planning
SONY ELECTRONICS, INC.

2. Professional Displays
Plasma & LCD Colors: Silver and Black (LCD matte colors available in May)
LCD Colors: Crystal Silver, Frosted Black and Pearl White
Optional detachable speakers available in matching colors
Top mounted button placement keeps front bezel uncluttered
Side covers create clean look (shown with optional speakers) *Note: FWD-42PV1 does not include side doors
Versatile Inputs (shown without cover)

3. Professional LCD Displays
FWD-40LX1 40-inch wide (WXGA / 1366 x 768) TFT LCD PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability
FWD-32LX1/R 32-inch wide (WXGA / 1366 x 768) TFT LCD Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Single card slot for digital signage and expandability
LCD Available colors: Crystal Silver, Frosted Black and Pearl White
Coming In April
FWD-40LX1I & FWD-32LX1/RI
Matte finish design – like PDP monitors. Target: Lower cost for digital signage bid business.

4. Plasma Displays
FWD-50PX2 50-inch wide (WXGA / 1366 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability
FWD-42PX2 Available March 42-inch wide (WXGA / 1024 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability
Available colors: Silver and Black
FWD-42PV1 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability
FWD-42PV1P (portrait model) 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability
Available color: Black

5. Color Matrix
Crystal Silver Pearl White Frosted Black Silver Blue Black
Color Matrix
LCD
40LX1
32LX1/R
40LX1/I
32LX1/RI Plasma
50PX2
42PX2
42PV1

6. Supported Accessories
Detachable Speakers
Optional Cards
BKM-FW11 5xBNC Component/RGB Card
BKM-FW32 Network Control Card
BKM-FW12 Active Loop Through Card (Component / RGB)
SS-SPxxFW/S
Wall Mounts & Table Stands
ICS-SP20 TV Tuner Card with Lodging Support
BKM-FW50 Network Media Card
SFM1 or SFM2 Flat Wall Mount
PLP-91/D Tilt Wall Mount
Content Networking / Digital Signage
BKM-FW50 Network Media Card
EBS-N200D Network Media Player
EBS-N100 Network Control Device
SPM-TRI/E Silver Color Base
SPM-TRI/C Clear Acrylic Base

7. Network Content Solutions
BKM-FW50 Digital Signage Card Video: MPEG 2 Graphics: JPG, GIF, PNG Audio: MP3 (background for photo slideshow)
EBS-N200D Network Control and Multimedia Player Standard IP Network Video: MPEG1,2,4 / AVI / VOB Graphics: JPG, GIF, PNG, TIF Others: HTML, Flash, PDF, PowerPoint
EBS-N100 Network Control Device Standard IP Network Control: IP to RS232C

8. Digital Signage Made Simple
Compact Flash Card
BKM-FW50 Digital Signage Card
Result is a clean, internal digital signage solution
Also available in portrait orientation
Automatic Timer Function (starts with power on / stops with power off)
JPG / MPEG2 play lists with MP3 audio background
Stream from Network Server, or local playback

9. Real World Solution San Diego Airport Authority
Request: Eight 40LX1 LCD Monitors for running portable DVD player strapped to back
Solution: Eight 40LX1 LCD Monitors Internal BKM-FW50 card Compact Flash Cards MPEG2 Video Content Usage: Airport Terminals with Automatic On/Off Timer (No Networking)
6:00 AM Display Turns On – FW50 Starts Video 11:00 PM Display Turns Off 17-hours per day, 7 days a week Launched November 29, (91 days / 1,547 hours as of 2/28)
Two weeks after launch, Airport Authority ordered four more systems

10. Current Programs *BKMFW50 promo
-BKM-FW50 network media players are now added to each demo unit from Shoair including great content~!
 Shoair will set the default theme for the content depending on your end user needs.
Choose from :
1. Travel                           5. Corporate
2. Grocery                        6. Cinema
3. Fashion                        7. Car Dealer
4. Museum                       8. A Few of Each Category 
This is a great way to push our networking capabilities and how easy the BKMFW50 is for digital signage!
-We are also planning a bigger BKMFW50 promotion for pro/av resellers. Most likely giving away the free demo content on CD and providing demo discounts. Stay tuned.

11. Introducing BKM-FW40 High Definition Streaming Card ID TBD
June Introduction
High Definition Streaming Card
Specifications
Video Formats: - MPEG2 480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG MPEG4 – H.264 (up to 1080i) - WM9HD (up to 1080i) - AVI
Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web
Audio Formats: - MP3, AAC Control Software: Display Commander (N200D) SNMP Inputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless g) - USB2.0 (TBD) (for external storage)
ID TBD

12. Real World Solution Arsenal Football Club
Request: LX1 LCD Monitors for HD simulcast broadcast of games
Solution: LX1 LCD Monitors Internal BKM-FW40 card MPEG4 H.264 Video Integrated with Tanburg Server Launch: April 15, 2006 shipment

13. Hospitality Solutions
August 2006
Bravia™ Hotel TVs 32-inch / 26-inch x 768 resolution 178 x 178 viewing angle HDMI Input Component Input Composite Input (x2) S-Video Input (x2) PC Input (HD15)
3D Comb Filter CineMotion® TechnologyDisplay Panel SRS WOW audio enhancement 20W (10W + 10W) Audio power
Expanded Card Slot:
New card configuration for accepting either standard single card, or larger double cards for MPEG and HDTV Tuners
Designed to work with coming ICS-SP30 – Integrated HDTV, QAM, NTSC tuner for hotels.
KLH-W26U (26-Inch)
KLH-W32U (32-Inch)
Features:
Integrated bottom speaker for space saving design
included base stand (removable) with bolt down base
Hospitality menu functions to lock out buttons and channel mapping
Card slot design for flexibility

14. Multi-Function Monitors
MFM-HT95 19-inch (SXGA / 1280 x 1024) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480i, 480p, 720p, 1080i support
MFM-HT inch wide (WSXGA+ / 1680 x 1050) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480i, 480p, 720p, 1080i support 1080p input capable – 1050p screen Available April

15. 1080p MFM-H246
Available July
MFM-H inch (WUXGA / 1920 x 1200) PC Input (DVI / Analog) Video Inputs (HDMI, DVI-HDCP / Analog HD Audio out (3.5mm minijack – HDMI audio decoded for output)
Display Panel Full HD Resolution for 1080p playback Super Fast pixel response (~6ms) High bright / XBRITE (500 nit / 1000:1 Contrast Ratio)
HDTV Monitor Using separate HD source up to 1080p 480i, 480p, 720p, 1080i, 1080p resolutions
ID Features Removable base for mounted display Standard VESA Mount Compliant
Applications
Pro AV and Digital Editing
Game Development
Non-surgical Medical
High-end Gaming PCs

16. Programs & Promotions

17. Current Programs
* Public Display discounts until March 28, 2006
1 piece DFI piece discount piece discount
-FWD40LX1 -$1000
-FWD50PX2 -$80 -$130
-PFM42X1 -$80 -$143
-FWD42pV1 -$80 -$140 -$180
-FWD32LX1R -$80 -$127
*5% RSVP program. Register your sale up front and get 5% off for a project that your reseller is working to win for Sony.
*Trade up program! Go to where you can trade in old IT products to get a discount on your new SONY IT display or Plasma/LCD purchase!
*Display product VIR up to 2% ( on top of other VIR programs!) =>max 5%!
OTHER VIR programs
*Pro Product/ Display VIR up to 3%
*Broadcast VIR up to 3%

18. Current Programs *Reseller spiffs! Ends March 28th, 2006
-FWD42PV1 $30
-PFM42X1 $40
-FWD50PX2 $40
-FWD32LX1R $30
-FWD40LX1 $20
*Gov/ED and Non-profit 3% discount on all Public displays
*Direct SI integration discount up to 4%
*Show credit up to 5% for purchases of product used for shows.

19. Current Programs
*IT display Buy 5 Get 1 Free Promo ends March 28th, 2006
Buy 5 get 1 free on participating Personal LCD Displays  from Feb. 26  till March 28, 2006!
SDM-X75KB, SDM-S95ARB, SDM-S95DRB, SDM-S95FRB, SDM-S205KB and SDM-P234/B!
ALL THIS IS AVAILABLE ON THE “Display News weekly” from Aya Zonce.
(let her know if you are not getting this!)
-Including product availability and new important information about promos etc.

20. Specifications

21. FWD-40LX1 Product Specifications Panel Inputs Features
Resolution x 768
Pixel Pitch x mm Viewing Angle (H/V) 178 degree x 178 degree Contrast Ratio 1,000:1
Inputs
DVI (HDCP) (3m DVI cable provided)
Analog (Component/RGB) (3m Component to HD15 cable provided)
Option Video Card S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided)
Option Slots (One slot populated with S-Video/Composite card) RS232C (9 Pin serial)
Control-S (In and Out – for IR input)
Features
PIP/PAP Picture In Picture / Picture & Picture
Multi-Display Set up Quick set up for display walls and matrix
Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs
General Information
Dimensions x 23.5 x 4.92 (inches) / 994 x 597 x 125 (mm)
Weight lbs / 27.5 kg (approx)
Power Consumption 220W
FCC Regulation FCC Class B
Available in Silver, Black & Pearl White Crystal Bezel finish
Optional Silver & Black Speakers
Side covers create clean look (speakers optional)

22. FWD-32LX1/R Product Specifications Panel Inputs Features
Resolution x 768
Pixel Pitch x 0.51 mm Viewing Angle (H/V) 170 degree x 170 degree Contrast Ratio 1,000:1
Inputs
DVI (HDCP) (3m DVI cable provided)
Analog (Component/RGB) (3m Component to HD15 cable provided)
Option Video Card S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided)
Option Slots (One slot populated with S-Video/Composite card) RS232C (9 Pin serial)
Control-S (In and Out – for IR input)
Features
PIP/PAP Picture In Picture / Picture & Picture
Multi-Display Set up Quick set up for display walls and matrix
Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs
General Information
Dimensions x x 4.21 (inches) / 802 x 492 x 107 (mm)
Weight lbs / 17.5 kg (approx)
Power Consumption 220W
FCC Regulation FCC Class B
Available in Silver, Black & Pearl White Crystal Bezel finish
Optional Silver & Black Speakers
Side covers create clean look (speakers optional)

23. FWD-50PX2 Product Specifications Panel Inputs Features
Resolution x 768
Contrast Ratio 10,000:1
Colors billion
Panel Life 60,000 hours to half brightness
Inputs
DVI (HDCP) (3m DVI cable provided)
Analog (Component/RGB) (3m Component to HD15 cable provided)
Option Video Card S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided)
Option Slots (One slot populated with S-Video/Composite card) RS232C (9 Pin serial)
Control-S (In and Out – for IR input)
Features
PIP/PAP Picture In Picture / Picture & Picture
Multi-Display Set up Quick set up for display walls and matrix
Anti-Image Retention Auto Dimmer detects still image and dims display to reduce potential for image retention
Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs
General Information
Dimensions x 753 x 112 mm
Weight 44 kg
Power Consumption 440W
FCC Regulation FCC Class B
Available in Black and Silver finish
Optional Silver & Black Speakers
Side covers create clean look (speakers optional)

24. FWD-42PX2 Product Specifications Panel Inputs Features
Resolution x 768
Contrast Ratio 10,000:1
Colors Over billion
Panel Life 60,000 hours to half brightness
Inputs
DVI (HDCP) (3m DVI cable provided)
Analog (Component/RGB) (3m Component to HD15 cable provided)
Option Video Card S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card)
RS232C (9 Pin serial)
Control-S (In and Out – for IR input)
Features
PIP/PAP Picture In Picture / Picture & Picture
Anti-Image Retention Orbit / Inversion
Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs
General Information
Dimensions ” x ” x 4.0” (WxHxD)
Weight 66 lbs
Power Consumption 400W
FCC Regulation FCC Class B
Available in Black and Silver finish
Optional Silver & Black Speakers
Side covers create clean look (speakers optional)

25. FWD-42PV1 Product Specifications Panel Inputs Features
Resolution 852 x 480
Contrast Ratio 10,000:1
Colors billion
Panel Life 60,000 hours to half brightness
Inputs
DVI (HDCP) (3m DVI cable provided)
Analog (Component/RGB) (3m Component to HD15 cable provided)
Option Video Card S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided)
Option Slots (One slot populated with S-Video/Composite card) RS232C (9 Pin serial)
Control-S (In and Out – for IR input)
Features
PIP/PAP Picture In Picture / Picture & Picture
Multi-Display Set up Quick set up for display walls and matrix
Anti-Image Retention Orbit / Inversion
Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs
General Information
Dimensions ” x ” x 3.375” (WxHxD)
Weight 59 lbs, 8 oz
Power Consumption 260W
FCC Regulation FCC Class B
Available in Black and Silver finish
Optional Silver & Black Speakers
Side covers create clean look (speakers optional)

26. EBS-N200D Video Output Network Protocol Support VGA Up to 1600x1200
S-Video 720x480
Composite 720x480
Audio Output
Analog Stereo (L/R), Center, Surround
Network Connections
LAN 10/100BASE-T
Local USB1.1 (x2)
Control Input
Ethernet / USB
Control Output
RS232 DB-9
Ethernet RJ45
Video Format Support
MPEG1/2/4 AVI, VOB
Graphics Format Support
JPEG, GIF, TIF, PNG, HTML, Flash, PowerPoint, PDF Audio Format Support
MP3
Network Protocol Support
Internet IP, TCP, UDP, ICMP, ARP, DHCP HTTP, FTP, IGMP, Remote Display Hard Disk Drive
2.0 GB available for user storage
Device Support
Plasma 42PV1, 42X1, 50PX2 LCD 40LX1, 32LX1/R
Control Interface Web Page, PJNET, Display Commander
Power
Input Voltage 12V DC +/- 10%
Power Dissipation 20 Watts
Environmental
Operating Temperature 0° to 70° C
Operating Humidity 80% maximum relative humidity, non-condensing
General
Dimensions 2.0" H x 7.0" W x 7.0" D Unit Weight 2.0 lb

27. BKM-FW50 Network Connections LAN 10/100BASE-T Control Input Ethernet
Control Output
RS232 DB-9
Ethernet RJ45
Video Format Support
MPEG2
Graphics Format Support
JPEG, GIF, PNG Audio Format Support
MP3 Storage
Compact Flash card slot for local storage
Device Support
Plasma 42PV1, 42PX2, 50PX2 LCD 40LX1, 32LX1/R
Control Interface Web Page, SNMP