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 Researchers must be  Open  Friendly  Non-judgemental  Questions must be  Ordered correctly  Designed for reliability and validity.

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Presentation on theme: " Researchers must be  Open  Friendly  Non-judgemental  Questions must be  Ordered correctly  Designed for reliability and validity."— Presentation transcript:

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2  Researchers must be  Open  Friendly  Non-judgemental  Questions must be  Ordered correctly  Designed for reliability and validity

3  Ask towards end of interview  Social attitudes  Sexual activity  Drug/alcohol use

4  Semantic differential: rate on a 7 point scale an item on various attributes. Each attribute requires a scale with bipolar terminal labels

5  Likert: indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point scale  Helps determine feelings

6  Stapel: unipolar ten-point rating scale. It ranges from +5 to −5 and has no neutral zero point.

7  Balanced: equal number of positive/negative responses


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