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Published bySky Culton Modified over 10 years ago
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Researchers must be Open Friendly Non-judgemental Questions must be Ordered correctly Designed for reliability and validity
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Ask towards end of interview Social attitudes Sexual activity Drug/alcohol use
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Semantic differential: rate on a 7 point scale an item on various attributes. Each attribute requires a scale with bipolar terminal labels
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Likert: indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point scale Helps determine feelings
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Stapel: unipolar ten-point rating scale. It ranges from +5 to −5 and has no neutral zero point.
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Balanced: equal number of positive/negative responses
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