1. TOPIC

2. PUBLIC RELATIONS 1. What is the definition of public relations? 2.What is the chief duty of the public relations? 3.What is the key to establish successful public relations? 4.The successful case

3. 1. What is the definition of public relations? public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics."

4. 2.What is the chief duty of the public relations professional? Today's public relations professional does much more than sit behind a desk faxing out press releases. More than ever, he's the public face of the client. It's the PR professional who organizes community outreach and volunteer programs. It's the PR representative who cultivates relationships with potential investors. And it's the PR executive who goes on the cable TV news program to answer the tough questions.

5. 3.What is the key to establish successful public relations? Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the PR trade

6. 1.6P THERORY PRODUCT PRICE PLACE PROMOTE POLITICAL POWER PUBLIC RELATIONS 4.The successful case

7. 1.The press conference 2.Star endorsement 3.advertising

8. Thank you