1. Design Principles for the Electronic Portfolio

2. contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look different than others Establish difference by using contrast Contrast is created when two elements are very different (such as in size, boldness, or color).

3. contrast Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH 45056 513.524.1111 Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH 45056 513.524.1111 no contrast contrast creates emphasis

4. repetition Repetition visually unifies your portfolio Repetition involves repeating design elements throughout document

5. repetition Repetition visually unifies your document Repetition involves repeating design elements throughout document

6. proximity Proximity, or closeness, of elements implies a relationship. Group related elements close together and unrelated elements apart.

7. proximity Designs, Inc. 513.524.1111 Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH 513.524.1111

8. alignment Related elements (text/graphics) in a document should be visually connected to one another Aligning related elements shows visual connection Elements may be aligned left, right or centered. Related elements should also be horizontally aligned.

9. alignment Designs, Inc. 513.524.1111 Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH 45056 513.524.1111 arbitrary alignment right alignment