1. Why We Should Start Usability Testing Today

2. 1 Reason #1 We’ll uncover things like this…

3. Instructions For This Section We recommend adding a video of your own highlight reel, or you can switch to a browser window to play the highlight reel online.

5. 2 Reason #2 It Will Impact…

6. Instructions For This Section The list of slides in this section isn’t exhaustive, and it’s not even a recommended list. We’ve created a few sample slides, but selecting the KPIs and determining how usability testing will impact your company is up to you.

7. Sales

8. Leads

9. Customer Satisfaction

10. Customer Retention

11. 3 Reason #3 Analytics Aren’t Enough

12. Just Ask StubHub

13. 4 Reason #4 We Can Uncover Problems Early

15. 5 Reason #5 Awesome Side Benefits

16. Faster ROI Measurement No more waiting for lagging indicators like analytics. Customer Perception We can show we’re listening and responding. Learning This is a great market research tool. And we’ll learn more about ourselves too.

17. 6 Reason #6 We Can Afford It (And can’t afford not to do it)

18. 7 Reason #7 It’s Fast & Easy to Get Started

19. Tests Complete in 1-2 Hours

20. And There’s a Research Team If We Need Them

21. Questions?