1. Security Analysis An examination and evaluation of the various factors affecting the value of a security.examinationevaluationfactors valuesecurity

2. Traditional investments covers: –Security analysis Involves estimating the merits of individual investments –Portfolio management Deals with the construction and maintenance of a collection of investments

3. Security Analysis A three-step process 1)The analyst considers prospects for the economy, given the state of the business cycle 2)The analyst determines which industries are likely to fare well in the forecasted economic conditions 3)The analyst chooses particular companies within the favored industries –EIC analysis (a top-down approach)

4. Fundamental Analysis Fundamental analysis is the examination of the underlying forces that affect the well being of the economy, industry groups, and companies. As with most analysis, the goal is to derive a forecast and profit from future price movements.underlyingindustryanalysis futureprice

5. A method of evaluating a security by attempting to measure its intrinsic value by examining related economic, financial and other qualitative and quantitative factors. Fundamental analysts attempt to study everything that can affect the security's value, including macroeconomic factors (like the overall economy and industry conditions) and individually specific factors (like the financial condition and management of companies). The end goal of performing fundamental analysis is to produce a value that an investor can compare with the security's current price in hopes of figuring out what sort of position to take with that security (underpriced = buy, overpriced = sell or short). This method of security analysis is considered to be the opposite of technical analysis.

6. Investopedia says….. Fundamental analysis is about using real data to evaluate a security's value. Although most analysts use fundamental analysis to value stocks, this method of valuation can be used for just about any type of security. For example, an investor can perform fundamental analysis on a bond's value by looking at economic factors, such as interest rates and the overall state of the economy, and information about the bond issuer, such as potential changes in credit ratings. For assessing stocks, this method uses revenues, earnings, future growth, return on equity, profit margins and other data to determine a company's underlying value and potential for future growth. In terms of stocks, fundamental analysis focuses on the financial statements of a the company being evaluated. One of the most famous and successful users of fundamental analysis is the Oracle of Omaha, Warren Buffett, who has been well known for successfully employing fundamental analysis to pick securities. His abilities have turned him into a billionaire.