1. Business Plan Summary 2005-2009
Unlocking the Potential in Aqaba and Jordan
Accelerated Economic Development through Public Private Partnership
Business Plan Summary
Please Note: Selected information and illustrative business plan components included here are from ADC previously released public sources.
M. Cobb
March 26th, 2005

2. Vision Mission To have successfully established Aqaba
as Jordan’s model of development and innovation.
Mission
Partners in Development,
Developing in Partnership.

3. Objectives
Providing businesses with world class multi-modal transportation facilities
Packaging strategic real estate development projects
Creating world class logistics and industrial infrastructure and superstructure
Breaking the “chicken and egg” cycle by creating critical economic and social enablers

4. ADC Strategy National Goals & AEZA Master Plan
Infrastructure & Utilities Supply & Capacities
Market Demands Projections
Financial Resources & Leverage Potentials
Aqaba & ASEZA Growth Forecasts
Private sector stimulation
Social and Environmental Needs
SWOT Analysis Update
ADC
Mission
ADC
Investment
2005 Business Plan & Priorities
5 Year Priority Projects Program
20 year Master Plan
Integrated Business, Trade Leisure, Education, Tourism Hub

5. Three Pillars Investment Strategy

6. Financial and Investment Strategy
Sustainability - Adoption of projects and a portfolio of project investments that ensures ADC’s sustainability in the long term, especially in helping achieve the long-term development objectives of the ASEZA 20 year master plan.
Profitability - As a development company, ADC has adopted a commercial perspective while also balancing the need for community enabler projects and the promotion of private sector competition and participation.
Reinvestment - ADC will structure investment projects with exit strategies such that further reinvestment, either into similar or higher priority projects will be possible.
Public-Private Partnerships - While mitigating risk to ADC, public-private partnerships reinforce ADC’s market-driven strategy by offering shared investment opportunities to private sector partners.

7. Priority Project Objectives

8. Project Development/Approval Process
Screening
ADC Objectives
ASEZ Needs
Project Portfolio
Internal Project Assessment & Prioritization
“Due Diligence” Investment Assessment for BoD Approval
Planning
Terms of Reference
Pre-feasibility study
Feasibility
Project Master Plan
BoD Approval for Development Funding
ASEZA Coordination (Joint Planning Committee)
Implementation
Preliminary Design
Design Development
Project Financing & Commercial Structuring
Final Design
Construction Planning/Contracting
Construction
Operations and Revenue
Exit and/or Maintain and Monitor
BoD Approval and ASEZA Coordination
Update BoD if within approved 15% of implementation budget

9. Project Development/Approval Process
Confidential/Not Publically Released
Please contact us to discuss generic
Project Development & Approval Methodologies

10. ADC Financial Model Concepts (Current & Future)
Confidential/Not Publically Released
Please contact us to discuss generic
Public-Private Development Concepts, Models
& Implementation Approaches

11. Proposed Investment Targets (edited approach)
Economic, Technical & Financial Analysis
Economic Value
(ROI, IRR, NPV, FCF, RAR)
Enablers
Improves Attractiveness of Aqaba
Socio-economic projects
Creates jobs
Safety, Health, Environmental projects
Education/Training
Evaluated by: Benefit/Cost Analysis
Socio-Economic Value
B/C Ratio: high
IRR + exit strategy
Example projects
Infrastructure Projects
Facilitates private sector / business growth
Increases value of property
Affects other commercial investments
Example: utilities, transport and infrastructure
ROI >10%
Also: Benefit/Cost Analysis
Example projects
Commercial Projects
Based on merits / likelyhood of success
Example: commercial and tourism real estate, logistics and warehousing
ROI > 20%
Example projects
High Economic Development Value
Low Financial Return
High Economic Development Value
High Financial Return
Private Sector Investment Participation
ADC Investments - Net Aggregate List of Projects

12. Priority Development Pipeline
Transport and Infrastructure
Oil Terminal
Industrial Jetty
New Ferry Terminal
Container Village Logistics
Container Freight Station
Container Service Center
Container Logistics Park
Truck Marshalling Yard(s)
King Hussein International Airport
Phosphate Terminal
Enablers
Aqaba International School
American University of Jordan
Hospitality College
Community Economic Development
Smart City
Air-Route Development
Commercial
Pre-Built Warehousing Projects
Labor Housing Project
Serviced Lands
Produce Market
Bus Terminal
(Smart) Business Park
Gateway Expansion
Exhibition Properties
Lagoon and Saray
Yemania/South Beach Club
Aqaba Towers
In the coming few months and in the course of next year, ADC aims to launch and develop an aggressive program of projects that aim to kick-start development in the zone; those are a variety of commercial, infrastructure and enabler projects. The next few slides go into more detail by each sector.

13. Source and Application of Funds
Local and International Investors
Commercial Lending Institutions
Bilateral Aid and Multi-lateral agencies
Private Placement Funds
Establishing Limited Partnerships
Regional Arab Development Funds
Joint Venture Capital Funding
Turning certain business units into public company entities
Existing operational funds

14. Implementation Next Steps
Project Execution
Staff, Consultants & Outsourcing Resources
South Port Area Plan & Tender
Release Other Key Tenders
Continued Recruitment
Finalize/Agree with ASEZA on Master Plans
Finalize Master Development Agreement
Screen/Evaluate/Select Specific Proposals
Refine Corporate Governance & Culture