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Ramez Naam
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A Book in Progress
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I Want Your Stories, Examples, Feedback mez@morethanhuman.org twitter: @ramez
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BoingBoing?
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How to Sabotage the Enemy
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Munitions
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Factories
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Communications
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Organizations
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Sounds a Lot Like…
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Life in a Big Business
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For Example
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Sabotage Technique #1 Insist on doing everything through channels. Never permit short-cuts to be taken in order to expedite decisions.
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Follow the Process
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Sabotage Technique #3 When possible, refer all matters to committees, for further study and consideration. Attempt to make the committees as large as possible never less than five.
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Committees
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Virtual Teams
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Shared Accountability
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as Sabotage
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Sabotage Technique #7 Advocate caution. Be reasonable and urge your fellow conferees to be reasonable and avoid haste which might result in embarrassments or difficulties later on.
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CYA
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Sabotage Technique #8 Be worried about the propriety of any decision raise the question of whether such action as is contemplated lies within the jurisdiction of the group or whether it might conflict with the policy of some higher echelon.
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Mind Your Business
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Follow Orders from Above
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Reminds Me of…
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Why is this funny?
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Stereotype
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Committees, Process, Big Companies
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Slow
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Cumbersome
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Dumb
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Does it Have to Be that Way?
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Our Heroes
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A Conundrum
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Is There Room?
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In a Big Organization?
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Lone Ranger
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Maverick
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Change Maker
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Is it even a good idea?
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What I think:
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Yes and Yes
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Sometimes
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Today
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Structure an Organization
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Encourage Change and Innovation
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Be an Effective Change Maker
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From the Bottoms Up
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Story
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Evolution
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of Ideas
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Distributed Computing
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Using Humans…
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Wisdom of the Crowds
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Inside an Organization
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Descends from History
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Twentieth Century
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Distributed Systems
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Beat Top-Down Systems
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Economics
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Markets outperformed Command Economies
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Governance
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Democracy created more happiness than Authoritarianism
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The Wisdom of Crowds Beat Wisdom of the Party, King, or Committee
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Smarter Than + + + + + +
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Why Do Western Businesses Look Like Communist States from the 70s?
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Three Problems with Top Down 1.Slow 2.Information Gets Distorted 3.Lost Brainpower How Do We Get Out of This?
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Three Pillars 1.Distributed Autonomy & Bias for Action 2.Darwinian Evolution of Ideas 3.Sliding Scale of Self-Determination
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1. DISTRIBUTED AUTONOMY & BIAS FOR ACTION
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Organization: A Network of Brains
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Mainframe Model
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Distributed Computing Model
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Tight Information / Action Loop
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Rapid Cycle Time
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Logic Embedded at the Edge
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Bias for Action
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Three Ingredients for Local Autonomy 1.Goals are Clear to Everyone 2.People are Empowered 3.Clear, Simple Decision Making
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CLEAR GOALS
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If the People on the Edge
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Know Where Youre Going
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They Can Row in that Direction
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On Their Own
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If they Dont
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Good Luck
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Value of the Top
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(CEOs, VPs, Managers, etc..)
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Clearly Articulate a Direction
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and
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Reasons Behind It
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SIMPLE LINES OF DECISION MAKING
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Question
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How Many People Can Say Yes?
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How Many Can Say No?
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Committees Bias Towards No
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Mythical Man Month
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Communications Overhead
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Grows with the Square of the Number of People Involved
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2 People – 1 Connection 12
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3 People – 3 Connections 123
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4 People – 6 Connections 1234
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5 People – 10 Connections 12345
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10 People – 55 Connections 12345678910
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N 2 – N 2 N = Number of Nodes or People Overhead =
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Applies to Decisions
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Difficulty of Decision Making
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Is N 2 with Number of People
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As Number of Stakeholders Increases
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Odds Any One Person Can Say Yes Decrease
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Number of People Who Can Say No Increases
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Large Decision Bodies
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(mostly ) Inherently Conservative
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If You Want Nothing Done
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Create a Committee
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Or Spread Ownership
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If You Want Things to Happen
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Empower Individuals
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or Self-Organizing Groups
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of Like Minded Individuals
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How do you Prevent Mistakes?
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Hire Great People
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Trust Them
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Create Sandboxes
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Where Failure is Okay
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From Which You Can Learn
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Use Science!
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Use Data, Metrics, Experiments
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Empower
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Objective
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Transparent
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Example: Live Search Relevance
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http://www.live.com
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Engineers Create & Submit Experiments
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Experiments are Evaluated on Metrics
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Like
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Comparison to a Truth Set
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User Click Rates on Results
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All Automated
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Anyone Can Run an Experiment (within reason)
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If an Experiment Improves on the Key Metrics, It Ships
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Very Little Opinion Involved
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Result
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Everyone on the Team
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Knows What to Expect
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Is Empowered to Improve the Site
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Regardless of Level, Title, Rank
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Rapid Problem Solution Cycle
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Find a Problem?
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Or an Opportunity?
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No Need for This
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Just Fix It
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Fast
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Efficient
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Empowered
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Uses that Distributed Brainpower
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2. DARWINIAN EVOLUTION
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Ideas
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Information
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Patterns
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Most Valuable Thing
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In the World
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Layout of that Page
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Can Double Revenue
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Or Cut it In Half
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Just a Bit of Pattern
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No Extra Cost or Resources
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Huge Impact on Success
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Other Patterns
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Assembly Line
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Germ Theory of Disease
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Graphical User Interface
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HTML & HTTP
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Information and Ideas
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Primary Source of Growth
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Modern Company
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Among Other Things
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Idea Creation Machine
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Pattern Creation Machine
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To Get the Best Ideas
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Harness All Your Available IQ
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Create Lots and Lots of Ideas
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(Most of them Bad)
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Test Them
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Scientific Method
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Darwinian Method
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Capitalist Method
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Rule of Thumb
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Highest Paid Person in the Room
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Will Usually Be Wrong
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Compared to Experiment
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Trust Data
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Trust Customers
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Trust Results
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More Than Management
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More than Your Own Ideas
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Layout Picked by Darwin
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Thousands of Experiments
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A Word of Caution
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Pick the Right Metrics
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Short Term Success
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Can Reduce
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Long Term
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Revenue vs. Customer Satisfaction
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If You Need To
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Mix of Metrics
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A Word of Pragmatism
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No Metric is Perfect
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Keep Improving Them
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Dont Get Paralyzed
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Right Direction
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Good
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Keep Making it Better
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Invest
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Ability to Experiment
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Good Metrics
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Rapid Innovation
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Sandboxes
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3. LIMITED SELF-GOVERNANCE
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Embrace Democracy Give Employees a Vote in: –Peer Evaluation –Immediate Management Why? –They Know Things Management Doesnt! –It Will Make them Happy
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Embrace Democracy Requires Right Incentives –Employee Compensation tied to Team Performance –Cant Just Vote for Boss Who Will Let You Slack!
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WHAT YOU CAN DO
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Shift the Conversation
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Away from How
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Towards Why
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How? Implementation Details
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move this line of code here
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What? Deliverables
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add fault tolerance to our checkout system
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Why? Motivation
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lost items from shopping cart is our #2 customer complaint
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Why? Metric for Success
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Lost item complaints drop by 80%
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Shift the Conversation Up How What Why
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Whats the goal?
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What problem are we trying to solve?
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How important is this problem?
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How do we measure success?
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Build a Shield
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How What Why
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Clarify
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Why?
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Organize
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How What Why
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Lead
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Ramez Naam mez@morethanhuman.org twitter: @ramez
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