1. Mobile Trends Affecting Libraries October 22, 2013 Tony Medrano CEO, Boopsie for Libraries

2. 1 Trends: 2/3 of adults sleep w/ cell phones next to their beds 99.8% of college students use cell phones or tablets Objective: BE where your patrons ARE Opportunities: Put Your Library on patrons home screen or Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone Be Aware

3. 2 Abandonment & Why is it Important w/ Mobile Better User Experience w/ Fewer Clicks = Less Abandonment (Visits – Abandonment) = Circulation (aka Your Librarys Take Home Pay) Abandonment increases by 58% by not serving Patrons device Abandonment increases by 40% after 3 seconds of wait time Abandonment increases by 55% by forcing users to type long word What Happens to Your Librarys Take Home Pay? Be Less

4. 3 *This is a joke. Haha.

5. 4 Be Available Only 42% of Library Patrons use iPhones * 190M+ Mobile App Queries by Library Patrons in 2013

6. 5 Blackberry usage down 59.9% since January * 190M+ Mobile App Queries by Library Patrons in 2013 Be Adaptable

7. 6 Windows Phone 8 already has 2.2x more users than Blackberry * 190M+ Mobile App Queries by Library Patrons in 2013 Be Ready

8. 7 Be Native Which One Looks Easiest to Use?

9. 8 2.4x More Usage When Users Type Less Be Simple

10. 9 Simple User Friendly Results in 3.4x More Users Be Easy (mobile)

11. 10 Simple User Friendly Results in 5.1x More Users Be Easy (d2m)

12. 11

13. 12 Be Consumer Focused If You Dont Take Care of Your [Mobile Consumer], Someone Else Will… Threats You Can Address: Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies

14. 13 Be More 500 Potential Checkouts (under your control) 150 Checkouts Delivered (due to abandonment allowed) Dont Let Patrons and Checkouts Slip Away!