1. Power to Persuade 22 August, 2013 New & old media: Tools for change

2. About EMC  Established in 1995  Full service communications agency  Research-based methodology  Works with non-profit & membership organisations  Four Australian capital cities - and Brussels  Weekly Essential Report poll  Essential Vision

3. 10 tips for two-way engagement 1.Listen Photo: szeke (Flickr creative commons)

4. Photo: Flickr - aussiegall The stats 86% online 65% use social Yellow social media report 2013

5. Australian social media users:  45% log on at least once per day  42% access last thing before going to bed  67% access from a smartphone Yellow social media report 2013 The stats

6. Adcorp top 15 social media sites – May 2013 http://www.adcorp.com.au/news-blog/Social-Media-Statistics-Aust-and-NZ-May13 *Google+ insufficient data ApplicationNumber % of population (22,042,382) Facebook11,534, 54050.06% YouTube11,255,67448.85% LinkedIn3,918,40917.01% WordPress3,263,67314.20% Tumblr3,263,11914.16% Twitter2,174,2279.44% Pinterest1,629,5647.07% Instagram1,376,0015.97% Flickr944,8374.10% MySpace490,0482.13% The top 10

7. www.everyaustraliancounts.com.au

10. A hybrid model Media/News Service Community Engagement Customer Service

11. Media/news service

14. Customer service

17. Community engagement

26. Takeaways 1. Social media is here to stay 2. Go where your targets and supporters are 3. Integrate social as part of overall strategy 4. Use tactics appropriate to each tool 5. Resource it to be effective

28. Thank you @claireorourke claire.orourke@essentialmedia.com.au