How is Rooney being represente d? Think about his body language; what might he have done? Why does he have red & white paint on his body? What might this represent? Who is the AUDIENCE for this advertisement and where might we see it? This advertisement was created by an ADVERTISING AGENCY for Nike. Why doesnt it have Nike on the advert?
Q: Did you see the game last night? A: No, I watched a mediated constructed re-presentation of the match through the medium of live television.
The media do not just offer us a transparent window on the world but a mediated version of the world. They dont just present reality, they re-present it. (Buckingham, 2003, p.58)
The construction of a mediated version of reality in a media text which conveys meaning
The logical, seemingly authentic world of a text.
Stereotypes Media Institutions use stereotypes because the audience will instantly understand them. Think of stereotypes as a visual shortcut. Theyre repeated so often that we assume they are normal or true. Archetypes This is the ultimate stereotype. For example, the white stiletto wearing, big busted, brainless blonde bimbo Countertype A representation that challenges traditional stereotypical associations of groups, people or places
Think of a stereotypical character which might appear in each of the following genre:- Uniform Drama Childrens Drama Soap Opera Period Drama
You will need to analyse the representation of either:- Gender Age Ethnicity Sexuality Class and status Physical ability/disability Regional identity
Each genre of drama has certain conventions which are specific to it. These conventions are not rules set in stone but rather standard expectations of the genre. What are the conventions of Crime Drama – think The Bill.