1. Lives of the People -once isolated rural communities tightly controlled values high standards of religious morality -migration of more people to urban areas changed moral values less control over the whole community -fast paced city life often intimidated or changed people

2. Sunday Driving http://www.youtube.com/watch?v=S4KrIMZpwCY

3. Standard of Living : Americans owned 40% of the World’s Wealth -”business of America is business”-Pres. Calvin Coolidge -effects of the automobile freedom to travel w/Paved roads, Liberated the rural fam. urban sprawl: allowed workers to live away from work * Famous Route 66, Launched gas Stations & shopping centers, 1/5 -airlines develop 1927 Pan AM -electricity lights the whole nation alternating current (Tesla) -growth of the radio industry

4. Standard of Living -”business of America is business” -effects of the automobile freedom to travel urban sprawl -airlines develop -electricity lights the whole nation alternating current (Tesla) -growth of the radio industry

5. Times focus on the Present- NOT the future Times focus on the Present- NOT the future What could go wrong w/the 20s? What could go wrong w/the 20s? –Throw your cares to the Wind

6. Prosperity -growth of advertising industry: hiring psychologist to study how to appeal to people’s desire for youthfulness, beauty & health -productivity increases by 50% -buying on the installment plan increases consumption (enabled people an extended period to buy goods, w/o having to put much $ down) -Ford and Prosperity -assembly line production -workers as consumers -$5 day plan

7. New Role of Independent Women -Victorian Age view of women -flapper was a young emancipated women of modern times hair styles, dress, attitudes, behavior -double standard of behavior -clash of conservative values-moved to the cites where drinking, gambling & casual dating was considered -Opportunities increase -families change: marriage was considered an equal partnership Margaret Sanger and birth control 1921

8. New Role of Women -Victorian Age view of women -flapper was a young women of modern times hair styles, dress, attitudes, behavior -double standard of behavior -clash of conservative values -Opportunities increase -families change Margaret Sanger and birth control

9. Prohibition Volstead Act -banned alcohol Jan 1920 -many people resented the new law that regulated behavior -gov’t never tried to really enforce the law -speakeasies drinking clubs: hidden night clubs- spoke easily -bootleggers : people that smuggled liquor -

10. Prohibition -speakeasies drinking clubs -bootleggers -growth of organized crime Al Capone: Notorious by Chicago’s standards, by 26 ran a network of 10,000 speakeasies, made over 60million in 1 yr

11. Science and Religion -Fundamentalism religious movement focusing on the truth/ literal meaning of the Bible- rejected evolution -Billy Sunday preached against the evils of drinkning -Aimee Semple McPherson : used Hollywood showmanship to preach the word -Darwin’s Theory of Evolution : we evolved from Monkeys -Scopes Trial John Scopes arrested for teaching evolution Tenn. 1925 Clarence Darrow : defend Scopes William J. Bryan: Lawyer against Scopes Trial : fight over Evolution & the role of science & religion in Public schools

12. Science and Religion -Fundamentalism religious movement focusing on the truth of the Bible -Billy Sunday -Aimee Semple McPherson -Darwin’s Theory of Evolution -Scopes Trial John Scopes arrested for teaching evolution Clarence Darrow William J. Bryan

14. Science and Religion -Fundamentalism religious movement focusing on the truth of the Bible -Billy Sunday -Aimee Semple McPherson -Darwin’s Theory of Evolution -Scopes Trial John Scopes arrested for teaching evolution Clarence Darrow William J. Bryan