Presentation on theme: "Ch. 1, Pg. 8-20 A DESIGNER’S RESEARCH MANUAL WHAT IS RESEARCH DRIVEN DESIGN?"— Presentation transcript:
Ch. 1, Pg. 8-20 A DESIGNER’S RESEARCH MANUAL WHAT IS RESEARCH DRIVEN DESIGN?
Evolving technology demands on designers Business issues Client Issues Need for measurable results Knowledge of the competitive global marketplace WHAT IS RESEARCH DRIVEN DESIGN?
Clients want assurance that commissioned work will deliver a return on investment (ROI). Incorporating research into the design process can aid in reaching this goal. Changes Client/Designer relationship. WHAT IS RESEARCH DRIVEN DESIGN?
This increased demand which changes the designer client relationship, can benefit both parties. Define an audience Support a concept Measure effectiveness of a campaign Advocate for an aesthetic choice Higher ROI HOW?
Using traditional research methodology allows tools to be used to improve the process. o Market Research o Ethnographic data o Web analytics o Trend forecasting HOW?
Quantitative Research Measures sets of variables or quantities and their relationships. Measures Objective Data Qualitative Research Examines subjective material such as words and images. Strives to understand qualities of a specific field such as human behavior Subjective Data measured METHODS OF RESEARCH
Primary Original research conducted in the field - Commission a focus group for skateboarders aged 12-18 - Hire marketing research firm to collect data Secondary Reviews collective data from other research projects -Read skateboard magazines to familiarize yourself with young subcultures -Purchase and use previously published demographic data. METHODS OF RESEARCH
Formative Research done before the project begins or at the start of the project. Guides design process Summative Research gathered after the end of a project Informs future projects METHODS OF RESEARCH