1. @peterfreemanwoofmedia.com.au BIRD? PLANE? OR SUPERMAN?

2. @peterfreemanwoofmedia.com.au #SATIC2014 @peterfreeman

3. woofmedia.com.au JUST ONE IDEA

4. @peterfreemanwoofmedia.com.au BRAND VS BRANDING

5. @peterfreemanwoofmedia.com.au A BRAND IS THE PROMISE OF WHAT YOU CAN EXPECT IF YOU USE THE PRODUCT OR SERVICE, OR ENGAGE IN THE EXPERIENCE DANIEL PINK

6. @peterfreemanwoofmedia.com.au BRANDING IS THE PROCESS OF ATTACHING AN IDEA TO AN OBJECT, SERVICE OR ORGANISATION. ROB WALKER

7. @peterfreemanwoofmedia.com.au What is your brand?

8. @peterfreemanwoofmedia.com.au IT ALL STARTS WITH YOU conversationprism.com

9. @peterfreemanwoofmedia.com.au What does BRANDING need to do for your BRAND?

10. @peterfreemanwoofmedia.com.au TRUS T

11. @peterfreemanwoofmedia.com.au

12. @peterfreemanwoofmedia.com.au FIND YOUR IDEAL CUSTOMER

13. @peterfreemanwoofmedia.com.au “IT NO LONGER MAKES ECONOMIC SENSE TO SEND ADVERTISING TO MANY IN HOPES OF PERSUADING A FEW” M. LAWRENCE LIGHT

14. @peterfreemanwoofmedia.com.au IT USUALLY LOOKS LIKE FINDING YOUR IDEAL CUSTOMERS IT SHOULD LOOK LIKE

15. @peterfreemanwoofmedia.com.au “CREATING LOYAL CUSTOMERS IS MOSTLY ABOUT YOU CHOOSING THE RIGHT CUSTOMERS” JOHN JANTSCH

16. @peterfreemanwoofmedia.com.au YOUR BEST CUSTOMERS Have a high $ spend per person Love your product or service Appreciate the value you provide Recommend you to others Are a pleasure to deal with

17. @peterfreemanwoofmedia.com.au LOOK FOR TRENDS How they found you Age, Gender and Location Marital status Income range Interests and hobbies

18. @peterfreemanwoofmedia.com.au CREATE A CUSTOMER PERSONA Name, age, gender, location Marital status and income range Values, dreams, desires, worries Interests and hobbies Favorite social media platforms

19. @peterfreemanwoofmedia.com.au THINK LIKE YOUR IDEAL CUSTOMER Their emotions when buying your product or service The questions they might have before they buy your product or service The things they say to themselves when they buy your product or service

20. @peterfreemanwoofmedia.com.au YOUR CUSTOMER’S EXPERIENCE Questions they actually ask about the history and/or story behind your product The stories that resonate with them about your product Specific features and benefits that they ask about your product

21. @peterfreemanwoofmedia.com.au 2014 DIGITAL MARKETING LANDSCAPE conversationprism.com

22. @peterfreemanwoofmedia.com.au “IF YOU DO WHAT YOU’VE ALWAYS DONE, YOU’LL GET WHAT YOU’VE ALWAYS GOTTEN” TONY ROBBINS

23. @peterfreemanwoofmedia.com.au ATTRACTION & AWARENESS REPEAT VISIBILITY & ENGAGEMENT SALES Facebook ads. Twitter ads. Youtube ads. Facebook fans. Twitter/Instagram followers. Email subscribers. Pinterest followers. Email marketing. Landing pages on your website. socialmediaexaminer.co m

24. @peterfreemanwoofmedia.com.au conversationprism.com PAY TO PLAY, BUT… …EXCELLENT R.O.I. * * if you’re targeting the right audience

25. @peterfreemanwoofmedia.com.au WHEN CUSTOMERS VISIT YOUR WEBSITE, DO YOU SOLVE THEIR PROBLEMS BETTER THAN ANYONE ELSE IN THE WORLD? MARCUS SHERIDAN

26. @peterfreemanwoofmedia.com.au Know your ideal customer Know your brand promise Create trustworthy branding Use targeted marketing Solve problems for your customers PS. Don’t build your house on rented land. Ever!

27. @peterfreemanwoofmedia.com.au BE HUMAN.

28. @peterfreemanwoofmedia.com.au JUST ONE IDEA

29. @peterfreemanwoofmedia.com.au QUESTIONS? @peterfreeman peter@woofmedia.com.au