1. AXiOM EL636 | Multimedia Final Year Project Prototype Demonstration Cliff Aw | Matt Banyard | Amish Ladhu

2. Project Recap 2 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu The Project A basic advertising campaign to promote the AXiOM X. The tools used to promote the product is the focus, not the product itself. The project is split into 2 main components. Website Design and Development of a responsive website Interactivity modules including touch capabilities Web Marketing Video Ident and teaser videos ‘Coming together’ advert Components (Headphones, Phone Interior, Accessories) OS Demonstration Video

3. Cliff Website design and development, web marketing, 3D modelling. Matt 3D modelling, visual effects, compositing. Amish Web design and development, 3D modelling. Delegation of Tasks 3 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

4. Website Design and Development Complete master page/homepage Responsive capability implemented Interactivity Modules Slider (Desktop and mobile versions) Customised HTML5 video player Magnification on image Marketing Social media sites online Updating of social sites Progress to Date 4 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

5. Video Modelling Final phone design complete Accessories complete Animatic components in progress Ident Complete but subject to change Teaser/Component Videos Headphones teaser ‘Coming together’ advert Animatic complete OS Demonstration Researching of similar adverts Discovering solutions Progress to Date 5 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

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17. Planning – Gantt Chart 17 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

18. Website Design and Development -About, Phone Design, Tour the OS, Specs, Contact -Responsive capability implemented Interactivity Modules -Multi-axis rotation module (Phone) -Rotation module (Headphones) -Rollover tooltips (Specifications) -Small animations (Tour the OS) Testing -Testing (Cross browser/OS and tablet/mobile) -Touchscreen capabilities Marketing -Update sites with progress and new additions Video/3D Teaser Videos -Phone case -Phone unboxing -Charging accessories -Exploded view of Phone ‘Coming together’ advert -Modelling of different components -Low poly model walkthrough -Filming of settings OS Demonstration -Outlining and creating a story board -Using online resources to create the UI and adjust to AXiOM brand guidelines Next Stages 18 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

19. Website -Learning and implementing responsive design -Finding interactive modules for the site, which aren’t plugin heavy. -Finding a solution for a interactive multi axis image explorer Video/3D Modelling -Capabilities of hardware becoming limited due to high poly models. -Inexperience of creating photorealistic models from rendering techniques. -Planning and timetabling the digital assets we want to complete. Problems Encountered 19 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

20. Website -Writing responsive HTML -HTML5 -JavaScript Experience -Overall proficiency writing HTML and CSS -Web optimisation -Designing for the web -Web Marketing Video Improved proficiency within; -3DS Max (HDRI Maps and Environment based lighting) -General modelling and shader texturing process -After Effects (including Element 3D plugin) Industry -Keeping to a predefined timetable, ensuring work is completed on time -Accounting for and adjusting plans -Relying on our own time management -Using online tools to aid in workflows -Problem solving, knowing where to find online help/advice/tutorials Development of Technical & Creative Skills 20 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu

21. Questions? https://vimeo.com/groups/axiom https://www.facebook.com/AXiOMplc http://al281.student.eda.kent.ac.uk/html/ End 21 EL631 | Final Year Project | Cliff Aw | Matt Banyard | Amish Ladhu