1. Learning and Teaching Services The University of Sheffield on iTunes U – opportunities and costs Dr Graham McElearney Learning and Teaching Services

2. The University of Sheffield on iTunes U What is iTunes U? Who is using it and what does it offer? What does UoS need to do? Conclusions/discussion

3. Learning and Teaching Services iTunes U An extension to the iTunes music store Opened in US in 2007 Aim – to make academic content freely available to the public Audio and Video content supported Free of charge to the institution

4. Learning and Teaching Services iTunes U in the UK Became available in June 2008 OU, TCD, UCL to start October – Oxford and Cambridge Warwick most recent Look at Oxford…… http://itunes.ox.ac.uk/

5. Learning and Teaching Services iTunes U – the benefits to the OU Over 4,167,869 downloads 493,000 visitors downloaded files 75,000 downloads/week 87% of visitors from outside UK 1 in 7 go to OU website 163 albums containing 1,326 tracks (491 audio, 1014 video)

6. Learning and Teaching Services iTunes U – benefits to Oxford 560,000 downloads in four months 2-3,000 per week on popular items Stiglitz credit crunch series topped download charts for five weeks

7. Learning and Teaching Services iTunes U at Sheffield…..? Branding - Yes Content – 250 items minimum – Not Yet…? Recurrent commitment to record material…. Recurrent commitment to quality control, uploading, metadata….. Highest level Institutional backing? Oxford have just advertised a post…

8. Learning and Teaching Services iTunes U at Sheffield – next steps…? What sort of content do we want? Cathederal and the Bazaar What have we got already? Content audit Filling the gap Digitise existing material Procure new content

9. Learning and Teaching Services iTunes U at Sheffield – possible content VC’s address http://podcast.ulcc.ac.uk/accounts/UniversityofS heffield/vc_12_2008.xml Year in the Life http//podcast.ulcc.ac.uk/accounts/UniversityofS heffield/yearinlife.xml Mobile field training for archaeologists http://podcast.ulcc.ac.uk/accounts/UniversityofS heffield/iDig.xml

10. Learning and Teaching Services iTunes U at Sheffield - conclusions We have production and delivery already Very clear statistics and success stories But a very real cost too Not the only channel… YouTube “only one click away from a dog on a skateboard” http://projects.kmi.open.ac.uk/itunesu/research/

11. Learning and Teaching Services Our Values World class institution Education transforms lives Responsibility to be inclusive iTunes U could be a real contribution?