1. PREPARATION OF A CORPORATE PLAN FOR AN ORGANIZATION

2. Facilitated by By Mr. T.M.Jayasekera, BSc., Eng., MBA,
FIE, FCIWEM, FIM,MICE, MSLIM, MSLITAD
MANAGEMENT CONSULTANT

3. Professor W.M.Jayaratne
Supported by By
Professor W.M.Jayaratne
and
Dr. Sarath Kodituwakku

4. PURPOSE
The main purpose of this exercise is to prepare a Strategic Corporate Plan for a Business

5. MENU 1. Introduction- About facilitators and Rules of the Game
Strategic Planning Methodology Adopted & the Model Used  
Where are we? -Our Business definition/Major Issues
Business Philosophy - Core Values
Direction - Vision and Mission  
Focus – Key Results Areas  
Aims-Goals  
Environment-SWOT Analysis& Critical Success Factors
Strategies for the organization- Corporate, Business and Functional  
Our Action Plans
Our Policies and Procedures
Monitoring and Evaluating mechanism

6. INTRODUCTION About facilitators

7. We are a team of consultants having the right knowledge, skills and the attitude to provide Strategic Management services to our clientele

8. The Capability of the our faculty (based on J B Barneys framework-2002)
Our Core capability is based on following competencies
Valuable
Rare
Difficult to imitate
Without substitutes
That is why we have a sustainable Competitive advantage

9. JB Barney’s framework Is a Resource -------- Valuable? Rare?
Difficult to imitate?
Without substitutes?
Competitive implications No -
Competitive disadvantage
Yes
Competitive Parity
Temporary Competitive Advantage
Competitive Advantage
Sustainable Competitive Advantage

10. Why are we valuable
“Value” is the difference between what is paid or incurred in costs and what is received in benefits from the performance of the product or service obtained from involvement in the organization -Hubbard (2003)
Customer Value =Perceived Benefits
Cost

11. Why are we valuable
We create more “Value” to our customers by making our service more and more attractive through superior design, functionality, quality and the like, so that the customers place a greater value on it and are consequently willing to pay a high price ( Hill and Jones -2001)

12. This is how we have added value
Augmented product
On time Delivery
Actual Product
Tested Approach
Style & Brand
Facilitation
Modern & Innovative Features
After sales
Service
Consultancy
Handle with Care
Packaging
Faculty
Quality
Core product
Dissemination of Knowledge

13. Why are we valuable
Our Distinctive Competencies are based on five principle beliefs
We believe in Theory and Practice
We believe in Innovation and continuous Improvement
We believe in Customer Responsiveness
We believe in Superiority achieved through synergy
We believe in Deming’s 9 characteristics of Quality, VIZ.
Performance
Features
Conformance
Reliability
Durability
Serviceability
Responsiveness
Aesthetics
Reputation

14. Why are we rare to find
Because we have experience in facilitating large no of Corporate Plans during the last 20 Years in (as indicated in the next slide) for;
Private Sector – For Profit Organizations
Public Sector – Non Profit Organizations
Finance and Banking Sector – For Profit Organizations
NGO Sector – Not for Profit Organizations and
Clubs and Associations Sector – Not for Profit “ Common Weal” Organizations and
We are knowledge seekers, gatherers and Transferers who continuously update and transfer knowledge to others as a service to the society

15. This shows our experience in Corporate Planning
Private Sector
Private Sector-22
Public Sector
Public Sector -8
NGOs 4
Others 5
(a)Chilaw Plantations Ltd
(g) Hayleys Engineering Co. Ltd.
(m)Akbar Bros.
(s) Hameedias Group
v)Ceylon Electricity Board
(ab) Industrial Development Board of Sri Lanka
(af)Plenty Canada
(aj)Board of Control of Cricket of Sri Lanka
(b) Sri Lanka Pharmaceuticals Corporation
(h) Hayleys Group
(n) Built Mart Group
(t) Sun City property Developments
(w) Associated news papers of Ceylon Ltd
(ac) Multi purpose Coop Societies of Sri Lanka
(ag) CARE International
ak)Sri Lanka Business Development Centre
(c)Sri Lanka Pharmaceuticals Manufacturing Corporation
(i) Industrial Gases (Pvt.) Ltd
(o)Peoples Venture Investment Co. (PVIC)
(u) Lallan Rubbers Ltd
(x)Department of National Planning
Finance and Banking Sector -2
(ah)Sri Prabhoda (gte) Ltd
(al) Sri Lanka Garment Buying Offices Association
(d) Haytex Ltd.
(j) B and A Textiles Ltd.
(p)Cooperative Insurance Ltd
(v)Seico Gases (Pvt) Ltd.
(y)ITN of Sri Lanka
(ad)Housing and Development Finance Corporation (HDFC)
ai)Nivahana-NGO of Central Provincial Council
am) Uva agricultural and marketing Initiative of UVA provincial Ministry
(e) Hayleys Interlinings Ltd.
(k)Hemas Garments Ltd.
(q)Puttlam Salt Ltd
z)Telecommunications Regulatory Commission
(ae) Kandurata Development Bank
(an)Small and medium Scale Enterprise Development Project
(f) Hayleys Apparels Ltd.
(l)Malwatte Valley Plantations Ltd.
(r)Silva Mills Group
((aa) Ministry of Local Govt and Provincial Councils
(af)Senkadagala Finance Co. Ltd.

16. More about our capability
We are a team of facilitators, trainers, lecturers and practitioners as well

17. Our experience in Training and Development
Manufacturing and services sector
Manufacturing and services sector and Groups-30
Groups and Banking sector
-16
Banking sector
-11
Plantations sector -6
Garments sector -8
Akbar Brothers Ltd
DI Leather Products Ltd
Nestle Lanka Ltd
Southern Oxygen Ltd
Hemas Group
Peoples Bank
Bogawanthalawa Plantation Co Ltd
Growth Lanka Ltd
Associated Cables Ltd
Duro Pipe Industries Ltd
Orient Lanka Ltd
Techwaters (Pvt) Ltd
Metroof Group
Sampath Bank
Elpitiya Plantations Ltd
Hemas Garments Ltd.
Baur and Company Ltd
Eric Rajapaksa ltd.
Richard Pieris Ltd
United Motors Lanka Ltd
Banking Sector -11
Senkadagala Finance Co Ltd
Kegalle Plantations Ltd
Lanka Garments Ltd
Carsons Ltd
General Sales Co Ltd.
SA Silva and Company Ltd.
Zellers Confectionaries (Pvt) Ltd.
Bank of Ceylon
Seylan Bank
Malwatte Valley Plantation Co Ltd
MV Knit wear Ltd.
CPC Lanka Ltd.
Lanka Ceramics Ltd
Sathosa Motors Ltd
DSI Group
Central Bank
Vanik ltd
Alexandra Industries Ltd
Sri Lanka Garment Buying Offices Association
Debug Computers Ltd
Lanka Confectioneries (Pvt) Ltd.
Shell Gas Lanka Ltd
Edna Group
Commercial Bank of Sri Lanka
Pan Asia Bank
103 Estates of privatized plantation Companies
Texwood International
Delmege Forsyth Ltd
Lanka Wall tiles Ltd
Sinwa Ltd
Hayleys Ltd
Hatton National Bank
National Enterprise Bank
CKT Industries of Hirdaramani Group
Hameedias Garments

18. Our experience in Training and Development
Business Schools and other schools -6
NGO Sector
Public and Local Govt. sector-6
Ministries
Universities and Institutes
-12
Chambers& Institutes
Programmes,projects and Others
London Business School
Agromart Foundation
Colombo Municipal Council
Ministry of Defense
 North Central University College
University of Peradeniya –Agricultural faculty
Ceylon Chamber of Commerce
CCC-SIDA Export Development Programme
Oxford College of Business
Berendina Foundation
Department of Agriculture
Ministry of irrigation and Water Management
Rajarata University
University of Sri Jayawardenapura
National chamber of Commerce
Ministry of Science and Technology - ADB funded Project
Phoenix Business College
Nivahana
Organization
Department of National Planning
Ministry of Local Govt and Provincial Councils
Sri Lanka Institute of Development Administration
Kotalawala Defence Academy
National Chamber of Exporters
MOF- ADB Financial Management Training Project.
Sri Lanka Business Development Centre
Sarvodaya Community Development Project
Industrial Development Board – Sri Lanka
Ministry of Mahaweli Development
University of Colombo
Sri Lanka Foundation Institute
aInstitute of Chartered Secretaries – Sri Lanka
Skills Development Project- ADB
Visaka Vidyalaya
Sri Prabhoda Organization
Irrigation dept
Ministry of Samurdhi
University of Moratuwa
Institute of Personnel Management – Sri lanka
Institute of Management - Sri Lanka
Galadari Hotel
ICBT
CARE
Sri Lanka Railways
National Intelligence Bureau
University of Peradeniya
Institution of Engineers - Sri Lanka
Institute of Personal Secretaries- Sri Lanka
Sunday Times Business Club

19. Why are we difficult to be imitated
Because we are a team of consultants
Having wide knowledge in the area of strategic Management
Have experience in practice of Corporate planning
Have updated knowledge in this ever developing area
Have international exposure and
Have ability to create synergy in today’s knowledge society and
We use most up to date and validated methodologies developed and practiced in the developed world

20. Why are we without substitutes
Because
Our knowledge and experience is unmatched,
Our approach is new and robust
Our customers are delighted
And above all
We are “distancing” ourselves from the competition day after day

21. ABOUT CORPORATE PLANNING

22. Corporate Planning – what is it all about
It is not planning for the whole company, It is planning for the Company as a whole
John F Argenti

23. Corporate Planning – Definition
It is the process by which the guiding members of the organization envision its future and develop the necessary procedures and operations to achieve that future
Leonard Good stein, Timothy Nolan and J William Pfeifer

24. METHODOLOGY AND
MODEL USED

25. THE PROCESS WE HOPE TO FOLLOW
WHERE ARE WE? 1
HOW COULD WE ENSURE ARRIVAL?
WHERE DO WE WANT TO BE? 5 2
THE FIVE STEP PROCESS 3
HOW COULD WE GET THERE?
WHICH WAY IS THE BEST? 4
WHICH WAY IS THE BEST?
DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

26. STRATEGY IMPLEMENTATION
Expectations and Purposes
The internal Environment Resources,and Competencies
Strengths and weaknesses
The External environment
Opportunities and Threats
STRATEGIC ANALYSIS (
Generation of of Strategic Options
Organizational structure
STRATEGIC CHOICE
STRATEGY IMPLEMENTATION
Strategy Evaluation
People, Culture and Systems
Strategy selection
Resource Planning Monitoring and Control of strategy
DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

27. Model followed – Developed by Certo and Peter
Planning to Plan
Establishing organizational position and direction
SWOT Analysis
Gap analysis
Analysis of External Environmental
Analysis of Internal Organization
Strategy Formulation and Action Planning
Strategy Implementation decisions
Setting up Strategic Controls
Feed Back

28. END THANK YOU VERY MUCH