1. Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

2. Confidential2 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size … In June 2011, we will replace the existing CDM-Tm Elite Mini GU6.5 35W/930 with a new generation lamp: increased lumen output: 3.300 -> 3.800 lm increased lumen maintenance @ 12 khrs: 70% -> 80% increased lifetime: 12.000 hrs -> 15.000 hrs improved visible red rendering What will change? Elite

3. Confidential3 Mini lamp with high lumen output provides freedom in luminaire design Retrofit for existing GU6.5 solutions: - Lamps fit in existing GU6.5 35W luminaires Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting Lighting differentiation -- Crisp, white sparkling light with -Higher lumen output (most efficient mini lamp lamp) -Higher lumen maintenance -Better red coloring -Longer life MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 key applications…

4. Confidential 4 …with MASTERColour CDM Elite light quality… very high lumen output: only 35W needed to produce 3.800 lumens Excellent lumen maintenance: 70% @ 15k hours longer lifetime with proven lifetime reliability energy efficient: save up to 75% energy versus halogen … and lowest cost of ownership. Fantastic merchandise representation CRI = 90 crisp white sparkling light higher lumen output with the best lumen maintenance Superior color point control and stability over life MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 value proposition at a glance… Miniaturised design, fitting into existing GU6.5 luminaires… Mini lamp and gear makes miniaturaised luminaire design possible Fits into existing GU6.5 luminaires with best-in-class performance

5. Confidential5 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 technical specifications and benchmark… Remarks: EL gear with EOL protection only. Philips HID-PV and AV gear types all have EOL protection. spec CDM-Tm Elite Mini GU6.5 35W/930 2010 intro CDM-Tm Elite Mini GU6.5 35W/930 2011 replacement Osram HCI-TF 35W/930 GE Supermini 35W/930 lumen output3.3003.8003.400 efficacy (lm/W)859787 CRI90 88 R940 4510 maintenance @ 12.000 hr70% 83% maintenance @ 15.000 hr n.a. 75% survival 95% (hr) 6.000 9.000 survival 90% (hr)7.00010.000 survival 80% (hr)9.00012.000 survival 50% (hr)12.00015.00012.00010.000 Elite

6. Confidential6 Unique flat base technology Crisp white sparkling light with excellent colour rendering and high lumen output Unique flat top standard GU6.5 lamp foot Flat top avoides dark spot in beam pattern Flat base provides large inside volume and is less temperature sensitive` Highly efficient and longlife MASTERColour CDM Elite burner Philips Green Flagship product -> Lowest total cost of ownership Long life:15.000 hrs High lumen maintenance: 75% @ 15.000 hrs. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 features and benefits… Retrofit into existing luminaires. Elite

7. Confidential 7 CDM-Tm Elite Mini GU6.5 35W/930 has same dimensions as the 20W. Lamp dimensions comply with IEC61167. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 dimensions… Dimensions gear mm A1A2B1C1D1 HID-PV m 35 /S 978844304.2 HID-PV m 35 /I 23522550344.8 Dimensions lamp mm D max L max C nom CDM-Tm Elite Mini GU6.5 35W/930 13.33052 This mini lamp can also be operated on normal (non-mini) HID-PV gear

8. Confidential8 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 logistic information… Samples Samples are available per 01.04.2011. Pricing Same as previous generation Elite mini lamp. Phase-in per June 6 th, 201112nc = GPCEOC MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 9281 874 0513015382500 Naming12nc = GPCEOC HID-PV m 35 /S CDM 220-240V 50/60Hz 9137 006 53666872790088341100 HID-PV m 35 /I CDM 220-240V 50/60Hz 9137 006 53566872790089164500 HID-PV C 35 /S CDM 220-240V 50/60Hz 9137 006 52766872790085962100 HID-PV C 35 /I CDM 220-240V 50/60Hz 9137 006 53166872790085973700 Phase-out per June 6 th, 201112nc = GPCEOC MASTERColour CDM-Tm Elite Mini GU6.5 35W/9309281 836 0511989085300 Elite Gear compatibility matrix The new mini lamps can be operated with:

9. Confidential9 When will this new mini lamp be available? The new lamp will be commercially available from June 6, 2011. Will the new lamp replace the existing Elite Mini GU6.5 35W/930? Yes the new lamp will replace the existing Elite mini GU6.5 35W/930 lamp. No change in luminaire is needed (a check on optics is advisable for small beam angles in combination with horizontal burning position). Can the new Elite Mini GU6.5 35W/930 also run on EM gear? No, because use of EM gear is not safe at end of life. The lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear. Can this lamp replace a GU6.5 35W lamp from another brand? Yes, this new GU6.5 35W lamp is open and standard. That means it will fit into existing luminaires and operate on any EL gear that follows IEC standards. This new lamp is an absolute best-in-class performer on critical items such as quality of light, lumen output, lumen maintenance and lifetime. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 FAQ (1)…

10. Confidential10 Can this mini GU6.5 lamp replace a mini PGJ5? Adaptation of the luminiare is needed when going from PGJ5 to GU6.5, because of differences in lampholder, light centre length (LCL) and lamp dimensions. Will Philips keep existing PGJ5 mini lamps in the portfolio? Yes. Our PGJ5 is unique because of its smallest dimensions in the industry and we will continue future supplies of the PGJ5 mini lamp for both initial and relamping business. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 FAQ (2)…

11. Confidential11 MASTERColour CDM mini lamps Overview of the mini family … spec CDM-Tm Mini PGJ5 20W/830 CDM-Tm Mini PGJ5 35W/930 CDM-Tm Mini GU6.5 20W/830 CDM-Tm Elite Mini GU6.5 35W/930 June 2011 CDM-Tm Elite Mini GU6.5 50W/930 Oct. 2011 lumen output1.6503.0001.8003.8005.000 Lamp power (W)2239203950 efficacy (lm/W)80769097100 CRI85908590 maintenance @ 12.000 hr< 60%< 70%80% 83%80% maintenance @ 15.000 hr n.a. 73% 75% survival 95% (hr) 9.000 survival 50% (hr)12.000 15.000 Gear22W PGJ5 (only)35W mini (only)20W35W50W Elite

12. Confidential12 Please contact: Bob vd Linden Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 (0)14 40 7692 cell: +32 (0)471 97 76 76 email: bob.vd.linden@philips.combob.vd.linden@philips.com More questions? Freek Langeveld Business Development Manager CDM Philips Lighting Mathildelaan 1 5611 BD Eindhoven, The Netherlands office: +31 (0)40 275 60 85 cell: +31 (0)6 212 40 599 email: freek.langeveld@philips.comfreek.langeveld@philips.com