1. Introducing the new generation… MASTERColour CDM-T/TC Elite the unique combination of excellent quality of light with lowest TCO… September 2010 Elite

2. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 2 Philips MASTERColour CDM-T/TC Elite 35W/930 70W/930 MASTERColour CDM Elite crisp white sparkling light, that makes your store irresistable and keeps it that way… MASTERColour CDM-T/TC Elite 35W/70W / 930 the unique combination of excellent light quality with lowest TCO… Lowest Total Cost of Ownership. Proven lifetime reliability. Elite What is new? The new generation Elite provides more and better light and longer life. Pure and fresh colors make merchandise look irresistable. >100 lumen/W 15.000 hrs life T lamps compatible with EM gear

3. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 3 Replace 35W or 70W lamp and dramatically improve quality of light… simple replacement of existing CDM 35W or 70W lamps (on EL or EM gear) dramatically improve light quality: high lumen output of crisp white sparkling light, CRI = 90! excellent on red …with lamp performance that will last and last and… high lumen output and high lumen maintenance keep your lighting stable for years the new generation Elite lamps have 25% longer life (on EL gear) … get lowest cost of ownership. 25% longer life: extended relamping intervals high lumen output high lumen maintenance MASTERColour CDM-T/TC Elite 35W/70W / 930 the value proposition for relamping…

4. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 4 Get best quality of light… get best quality of light: high lumen output of crisp white sparkling light, CRI = 90! excellent on red …with lamp performance that will last and last and… high lumen output and high lumen maintenance keep your lighting stable for years the new generation Elite lamps have 25% longer life … withlowest cost of ownership. 25% longer life with high lumen maintenance: extended relamping intervals highest lumen output: use less lighting points and save energy! MASTERColour CDM-T/TC Elite 35W/70W / 930 the value proposition for new installations…

5. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 5 applications - Ideal for use in all places where today CDM 35W or 70W is applied, mostly accent lighting in fashion retail. - long life and high efficacy are very suitable for architectural and outdoor applications (with outdoor gear). lighting differentiation - crisp, white sparkling light, CRI = 90 - excellent on red and white - more than 100 lumens per Watt - high lumen maintenance - proven reliability - low initial investment -> lowest total cost of ownership MASTERColour CDM-T/TC Elite 35W/70W / 930 applications… MASTERColour CDM Elite is the fastest growing lamp for the retail market

6. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 6 replace and improve light… 15% more light initial 30% more light after 4.000hrs (!) Get crisp white sparkling light, CRI = 90! Dramatically improved red coloring 25% longer life (longer life only on EL gear) Fits in existing luminaire Existing luminaire: CDM-T/TC 35W/70W/830 Keep your luminaire, just change the lamp CDM-T/TC Elite 35W/70W/930 MASTERColour CDM-T/TC Elite 35W/70W / 930 making the choice simple for relamping… Elite

7. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 7 New MASTERColour CDM Elite is beating alternative light solutions on TCO: -reducing CO2 consumption -Total Cost of Ownership TCO Details TCO calculation in excel file: TCO example over 8 years CDM-T 70W CDM-T Elite 70W PowerBall 70W GE CMH Ultra 70W CFLiHalogen Relative100%68%78%86%175%518% Absolute (k euro) 161109126139282838 MASTERColour CDM-T/TC Elite 35W/70W / 930 TCO story makes the choice simple for new installations … TCO includes: -initial installation (lamps, luminaire, gear, labour) -relamping (lamps, labour) -energy costs 0.15 €/ kWh, 8 year refurbishment, ~200 lamps CDM Elite What makes a good TCO? -High lumen output -> less luminaires -High lumen maintenance -> less luminaires -Long life -> less relamping

8. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 8 Unique eliptical burner shapes for optimal lumen output (+10%) and longer lifetime (+25%) Crisp white sparkling light with excellent colour rendering and high lumen output. Standard dimensions standard G12 or G8.5 (TC) lamp foot Low total cost of ownership Retrofit into existing luminaires. Extended lifetime: 15.000hrs. Highly efficient > 100 Lumen per Watt MASTERColour CDM Elite burner Philips Green Flagship product -> MASTERColour CDM-T/TC Elite 35W/70W / 930 features and benefits… High tech material compsition greatly improves color stability between lamps and during life High lumen maintenance: 80% @ 15.000hrs (!).

9. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 9 best performance MASTERColour CDM-T/TC Elite 35W / 930 benchmark (published specs)… 35W T / TC CDM 35W/830 CDM Elite 35W/930 2008 intro CDM Elite 35W/930 2010 intro Osram PowerBall 35W/830 Osram Powerball ShopLight 35W/930 GE CMH Plus 35W/830 GE CMH Ultra 35W/930 Sylvania Superia 35W/930 lumen output 3.3003.5004.0003.400/3.5002.8003.4003.500 3.400 efficacy (lm/W) 859010290/92728790 87 CRI 8190 83928487 90 R9 -103040-2060-223 12 maintenance 90% 0,5 kh4 kh5 kh2 kh0.8 kh1 kh? ? maintenance 12.000h 40%80%83%65%59%57%75% 60% life survival 50% (h) 12.000 15.00012.000 15.00012.000 9.000 service life 80% 1,5 kh8 kh9 kh4 kh1 kh2 kh? ? New generation Elite lamps are a clear winner!

10. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 10 MASTERColour CDM-T/TC Elite 70W / 930 benchmark (published specs)… 70W T / TC CDM 70W/830 CDM Elite 70W/930 2008 intro CDM Elite 70W/930 2010 intro Osram PowerBall 70W/830 Osram PowerBall Shoplight 70W/930 GE CMH+ 70W/830 GE CMH Ultra 70W/930 Sylvania Superia 70W/930 lumen output 6.6007.3007.8007.300/6.9006.400/6.3006.2006.400/6.2006.700 efficacy (lm/W) 90100106100 / 9688/868588/8592 CRI 84 / 83909188 / 899480+87/8890 R9 -3010501460-26312 maintenance 90% 1.5 kh4 kh5 kh2 kh0.8 kh1 kh5 kh? maintenance 12.000h 70%80%83%75%59%57%77%60% life survival 50% (h) 12.000 15.00012.000 15.000 12.000 service life 80% 5 kh9 kh10 kh4 kh3.5 kh3,5 kh7,5 kh4.5 kh best performance New generation Elite lamps are a clear winner!

11. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 11 MASTERColour CDM-T/TC Elite 35W/70W / 930 maintance and survival curves: clear improvements on EM gear!

12. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 12 MASTERColour CDM-T/TC Elite 35W/70W / 930 maintance and survival curves: clear improvements on EL gear!

13. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 13 pricing To be discussed with local KAM. datasheets Draft datasheet now available. Systems (PRISMA and SAP) will be filled in July. sampling Samples (limited) will be available per 2010.07.15 onwards. introduction timing –Elite lamps will be phased in from September onwards. We plan a phase-over period of 3 to 4 months. –Before 31.12.2010 all CDM-T and CDM-TC Elite lamps will be new generation. MASTERColour CDM-T/TC Elite 35W/70W / 930 positioning, pricing, sampling and timing…

14. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 14 packing –No changes in size or weight. Only visible change is green Elite logo. Elite Lamps to be phased out: New generation: MASTERColour CDM-T/TC Elite 35W/70W / 930 logistics and packing… naming12NC = GPC MASTERColour CDM-T Elite 35W/930 G12 1CT9280 925 05131 MASTERColour CDM-TC Elite 35W/930 G8.5 1CT9280 924 05131 MASTERColour CDM-T Elite 70W/930 G12 1CT9280 926 05131 MASTERColour CDM-TC Elite 70W/930 G8.5 1CT9280 923 05131 naming12NC = GPCEOC MASTERColour CDM-T Elite 35W/930 G12 1CT9281 852 05131872790091137400 MASTERColour CDM-TC Elite 35W/930 G8.5 1CT9281 891 05131872790091149700 MASTERColour CDM-T Elite 70W/930 G12 1CT9281 853 05131872790091141100 MASTERColour CDM-TC Elite 70W/930 G8.5 1CT9281 895 05131872790091153400

15. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 15 Commercial name of the new generation will remain Elite. Logo will change color from red to green. logos: - long life -> - High lumen maintenance -> - low total cost of ownership -> - high color rendering -> MASTERColour CDM-T/TC Elite 35W/70W / 930 packing (example)…

16. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 16 What is new or different in this new generation of Elite lamps? This new generation CDM Elite lamps is based on breakthroughs in burner design, metal halide composition and burner processing. Burner shape is the only visible change compared to the existing Elite lamps, but the largest part of the change from Elite to the new generation happens inside the burner. What performance increase can we expect? - more light +10% for 35W and +5% for 70W - more life: +25% -Improved red rendering (R9) When will the new lamps be available? The new lamps will become available from Sept. 1st 2010 onwards, with new codes (to enable easy phase in and phase out). There will be a phase-over period of 3 months. Can this new Elite generation also run on Electromagnetic (EM) gear? The new CDM-T Elite lamps are designed to run on both EL and EM gear. NOTE: We do not recommend using the CDM-TC (standard or Elite) in combination with EM gear because of end-of-life safety. MASTERColour CDM-T/TC Elite 35W/70W / 930 FAQ (1)…

17. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 17 Will performance be different on EM gear? The spec table on the next page lists target performance on EM gear and shows differences in lumen output, lumen maintenance and life time. At release, we have evidence of maximum 12.000hrs of life on EM gear. We will continue tests and update specs once proven. What is the benefit of relamping standard CDM on EM gear with the new Elite generation on EM gear? The new Elite lamps perform much better than normal CDM, even on EM gear. See table next page. Conclusion: relamping from normal CDM to Elite new generation gives more light (+15%) with superior maintenance (+20%..+30%), improves light quality (CRI + 8points), and makes red look visibly better. Do I need a new reflector when I change current Elite to the new generation Elite? The lamps have been designed with the same LCL and are retrofit in existing luminaires. In most cases a new reflector design is not needed. Some remarks: just like with any ceramic metal halide lamps, we advice to use facetted reflectors for optimal light distribution. In some applications, optical behaviour could be different compared to CDM lamps with cylindrical burners. This depends amongst others on reflector design and beam angle in combination with burning orientation. We provide optical files to support reflector optimisation. MASTERColour CDM-T/TC Elite 35W/70W / 930 FAQ (2)…

18. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 18 MASTERColour CDM-T/TC Elite 35W/70W / 930 FAQ (3): benefits of uplamping on EM gear (1) Note: CDM-T lamps have optimal lumen maintenance and lifetime on EL gear.`` Uplamping from CDM to Elite new generation brings significant benefits for existing installations: - more light (+15%) - better quality of light -> CRI = 90 - better maintenance All this at the same energy cost! (*) at the moment of introduction we have enough evidence for 12khrs. We will communicate new specs once proven. With the new Elite generation, uplamping is now possible also on EM gear. That means normal CDM lamps can be replaced by Elite lamps, which will create a visibly better light effect! 3000K35W T on EM gear70W T on EM gear Performance on EM gear Standard CDM Elite as per Sept. 1st 2010 Standard CDM Elite as per Sept. 1st 2010 lumen output3.3004.0006.6007.600 Lamp efficacy (lm/W) 8510290103 CRI82908290 R9-1040-3050 Maintenance 10.000hrs 12.000hrs 15.000hrs 45% 40% n.a. > 83% 80% n.a.(*) 60% 55% n.a. > 83% 80% n.a.(*) Life (50%, hrs)12.00012.000(*)12.00012.000(*)

19. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 19 MASTERColour CDM-T/TC Elite 35W/70W / 930 FAQ (3): benefits of uplamping on EM gear (2) Difference in lumen packages for 35W uplamping and 70W uplamping. on EM gear. Elite lamps provide higher CRI and a substantial amount of more lumens.

20. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 20 Can the CDM Elite lamps be used in outdoor application? Yes, the long life and high lumen output with high lumen maintenance make these lamps very suitable for outdoor applications. Note: the lamp driver should be designed for outdoor application or extra measures should be taken at luminaire level (protection against dust and moisture, mains surges and other mains voltage variation, lighting strokes). MASTERColour CDM-T/TC Elite 35W/70W / 930 FAQ (4) – outdoor application…

21. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 21 MASTERColour CDM Elite new generation FAQ (5): different burner shape explained… Elite Why does Philips now use differently shaped burners for this new lamp? CDM lamps with “round shaped” burners already exist. Such as CDM-T 250W and CDM-T Elite MW 210/315W. The burner shape is the result of the continuous efforts of Philips to deliver the best possible optimum between excellent quality of light and unbeatable total cost of ownership. Is a elliptical shaped burner better than cylindrical? The burner shape is the only visible improvement on the outside. The winning performance of the new Elite generation is also the result of the improvements on inside of the burner.

22. storybook CDM-T and TC Elite 35W 930 and 70W/930 - 201000909 22 Please contact: Bob vd Linden Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 (0)14 40 7692 cell: +32 (0)471 97 76 76 email: bob.vd.linden@philips.combob.vd.linden@philips.com More questions? Freek Langeveld Business Development Manager CDM Philips Lighting Mathildelaan 1 5611 BD Eindhoven, The Netherlands office: +31 (0)40 275 60 85 cell: +31 (0)6 212 40 599 email: freek.langeveld@philips.comfreek.langeveld@philips.com