1. MASTERColour CDM-Rm Elite Mini 35W/930 upgrade Mini design and Maximum sparkle … Sept 2011 Elite

2. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 2 With CDM, we are striving to always offer best performance in retail lighting, hence we are upgrading our portfolio with the latest Elite (shaped burner). In Sept 2011, we will replace the existing CDM-Rm Elite Mini 35W/930 with a new generation lamp with this latest Elite burner: Putting in the shaped Elite burner will bring: increased lumen output: 2150Lm -> 2400Lm improved maintenance (from 75% to 87% at 12k hr) increased luminous intensity: 10D from 18.000 to 20.000Cd 25D from 8.000 to 8.500Cd 40D from 3.900 to 4.400Cd increased R9 (red color) from 41 to 43 increased lifetime with 3k hours What will change? Elite What’s new? MASTERColour CDM-Rm Elite Mini 35W/930

3. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 3 Ease of use… easy solution for upgrading existing halogen luminaires easy to install, easy to replace, easy to maintain 3 different beam angles available Excellent light quality… crisp white sparkling light excellent merchandise representation CRI = 90 high lumen output and high lumen maintenance Lowest cost of ownership… long life and high lumen maintenance energy efficient: save up to 65% energy versus Halogen generates less heat: save on air conditioning costs Value proposition… MASTERColour CDM-Rm Elite Mini 35W/930

4. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 4 Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting …but also Mini flood lighting (Indoor/Outdoor) Lighting differentiation - Miniaturization with CDM white sparkling light - Highest performance in a 50mm reflector lamp - Save up to 65% energy compared to Halogen - More light output than any 50mm LED lamp available Key Applications… MASTERColour CDM-Rm Elite Mini 35W/930

5. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 5 Competitor Compare MASTERColour CDM-Rm Elite Mini 35W/930 Rm 35W CDM-Rm Elite Mini 35W/930 2010 CDM-Rm Elite Mini 35W/930 2011 intro (new) GE CMH MR16 35W/930 Ultra Sylvania Britespot ES50 35W (quartz burner) CRI90 Color temperature (K)3000 Intensity (Cd) 10D18.00020.00016.000Not available Intensity (Cd) 25D8.0008.5005.5007.000 Intensity (Cd) 40D3.9004.3003.000 4.000 Maintenance 2.000 h92%95% Not published Maintenance 10.000 h76%89%75%Not published Survival 50% (h)12.00015.000 9.000 Burning PositionUniversal Vertical +/- 60 ⁰ Universal Lamp shape / adapting to OEM fixture range Easy to fit from the front glass Difficult to fit from the front glass in some cases Difficult to fit from the front glass FootGX10 Till Dec 2011 From Sept 2011 best performance

6. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 6 CDM-Rm Elite Mini 35W MasterLED 7W-50W Halogen Accentline 50W LV ApplicationRetail: General lighting, vertical planes/ shelves Retail: Short distance lighting, shelves, cabinets, small Accents Retail: vertical planes / shelves Hospitality: General lighting, Accents Luminous flux (light output) 2400lm310lm700-790lm Intensity (25D)8.500Cd1.400Cd~2100Cd Lifetime (average)12k hours40k hours3k hours Power consumption (incl. driver losses) 39W7W55W Efficacy62Lm/w41Lm/W12-14Lm/W Color Temperature3000K2700K-4200K3000K CRI9080100 Dimmable?Not dimmableDimmable Technology Compare MASTERColour CDM-Rm Elite Mini 35W/930 CDM-Rm Elite Mini is the absolute winner for higher lumen packages and is by far the most efficient lamp!

7. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 7 Dimensions lamp mm A max B max C max CDM-Rm Elite Mini54.550.74.8 Lamp & gear dimensional drawings… MASTERColour CDM-Rm Elite Mini 35W/930 Dimensions gear mm A1A2B1C1D1 HID-PV m 35 /S978844304.2 HID-PV m 35 /I23522550354.8 Dimensions gear mm A1A2B1C1D1 HID-PV C 35 /S10998.574.432.24.9 HID-PV C 35 /I18817062.734.54.8 HID-PV m 35/IHID-PV m 35/S HID-PV C 35/IHID-PV C 35/S Note: Sizes & design are similar for all Philips CDM-Rm Mini’s This version has no difference in look & feel, or dimensions compared to its predecessor

8. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 8 Logistics & Pricing information… MASTERColour CDM-Rm Elite Mini 35W/930 Pricing Same as previous generation Rm Elite Mini lamp. Phase-in per September 201112nc = GPCEOC MASTERColour CDM-Rm Elite Mini 35W/930 10D9281 946 05330871829116296400 MASTERColour CDM-Rm Elite Mini 35W/930 25D9281 947 05330871829116300800 MASTERColour CDM-Rm Elite Mini 35W/930 40D9281 948 05330871829116306000 Phase-out per December 201112nc = GPCEOC MASTERColour CDM-Rm Elite Mini 35W/930 10D 9281 913 05330 872790091240100 MASTERColour CDM-Rm Elite Mini 35W/930 25D 9281 914 05330 872790091244900 MASTERColour CDM-Rm Elite Mini 35W/930 40D 9281 915 05330 872790091248700 Elite Phase In Phase Out

9. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 9 When will this new mini lamp be available? The new lamp will be commercially available from Sept 2011. Will the new lamp replace the existing Rm Elite Mini 35W/930? Yes, the new lamp will replace the existing Elite Mini 35W/930 lamp. Can the new Rm Elite Mini 35W/930 run on any EL gear? Yes, the lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear. Can the new Rm Elite Mini 35W/930 also run on EM gear? No, like the current CDM Rm Mini 35W/930, the lamp is designed to run only on EL gear with end-of-life protection. FAQ’s MASTERColour CDM-Rm Elite Mini 35W/930

10. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 10 Please contact: Arthur van der Wateren Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 1440 7675 cell: +32 471 920361 email: arthur.van.der.wateren@philips.comarthur.van.der.wateren@philips.com Questions?

12. MASTERColour CDM-Rm Elite Mini 35W/930 - upgrade 12 CDM-Rm Mini 20W/830 CDM-Rm Elite Mini 35W/930 (new from 9/2011) CDM-Rm Elite Mini 50W/930 Power Gear 20W HID-PV mini 20 39W HID-PV 35W HID-PV mini 35W 50W HID-PV 50W HID-PV mini 50W CRI8490 Color temperature (K)3.000 Intensity (Cd) 10D13.50020.000NA Intensity (Cd) 25D4.5008.50011.500 Intensity (Cd) 40D2.1004.4007.000 Intensity (Cd) 60DNA 3.000 Maintenance 4.000 h85%93% Maintenance 12.000 h75%87% Survival 50% (h)15.00012.000 (*)12.000 FootGX10 Philips MASTERColour CDM-Rm Mini GX10 portfolio (*) tests are running to proof 15k hr lifetime