1. Michael Minges, minges@itu.int Telecommunication Development Bureau (BDT) International Telecommunication Union (ITU) INET’99 Dimensions of Internet Diffusion San Jose, California June 23 1999 Measuring the diffusion of the Internet

2. Why is measuring Internet diffusion important? Access to the Internet provides important benefits Policies influence Internet access (e.g., competition, pricing, education, etc.) Internet diffusion indicators help measure how effective policies are

3. 267’400 Subscribers 57’600 Hosts 1.9% of pop. 500’000 Users Source: Nielsen, TAS, Network Wizards. 8.6% of pop. 16.1% of pop. Singapore Internet Profile 1997 Internet diffusion indicators Host computers Subscribers Users Overall access, institutional connectivity and “limitation” indicators

4. Most widely “misused” indicator of Internet access “Tight” definition “Scientific” method Regular surveys Marks minimum size of Internet Source: ITU adapted from Network Wizards. Internet hosts

5. Note: Original as reported by Network Wizards. Adjusted according to location.Source: OECD. Host limitations Methodology changes Differences between Network Wizards, RIPE and national data Does not accurately reflect geographical location Does not really measure accessibility

6. Internet subscribers Well-defined Increasingly available Marks minimum boundary of users Source: Telecommunications Authority of Singapore. http://www.tas.gov.sg

7. Subscriber limitations Can be many users utilising one account Statistic not universally available Does not measure overall access Source: Office of Telecommunication Authority. http://www.ofta.gov.hk/index_eng1.html

8. Internet users Better indicator of diffusion than hosts Previously multipliers, now surveys Data improving as market researchers, statistical agencies and others compile user statistics Source: NUA (http://www.nua.ie)http://www.nua.ie

9. User limitations Loose definitions makes comparing users problematic Wide variation in estimates Usage may not be as important as accessibility Internet Users Millions Source: ITU adapted from NUA Internet Surveys. “There is no way to determine how many users are on the net, besides making guesses and estimates.” —Network Wizards

10. Use computer Use computer regularly Have access to Internet Used Internet in last month 6% 8% 26% 19% Spain Percent of population: Note: Percentages refer to share of Spanish population 14 years and older. Source: http://www.aui.es/http://www.aui.es/ Accessibility Percentage of population with access to Internet is a key indicator The location from where users access the Internet (e.g., home, work, school) is also meaningful The percent of schools and businesses connected to the Internet are other useful indicators March ‘99

11. Source: National Computer Board. http://www.ec.gov.sg/ECSurvey.html 92% 32% 2% All adults aged 18-55 2.09m All who are aware of Internet 1.93m All who ever bought via Internet 40,000 All who ever used Internet 677,000 Singapore: Level of Internet Awareness Awareness Singapore is typical of developed countries where there is a high level of awareness of the Internet In developing countries, which tend to have lower levels of literacy and media exposure, many citizens are unaware of the Internet and its benefits

12. Don’t forget  Telephone lines  Personal computers $Income  Education 0.001% 0.01% 0.1% 1% 10% $1'000$10'000 R 2 =0.74 Estonia UAE Chile Internet hosts as % of population GDP per capita, US$ Internet & Income, 1997 Note: Based on 100 countries. Logarithmic scale. Source: ITU adapted from Network Wizards and UN data.

13. Conclusions BEFORE “It is not possible to determine the exact size of the Internet, where hosts are located, or how many users there are.” —Network Wizards NOW An increase in organisations compiling Internet statistics is leading to improvements in data quality and availability FUTURE Data on geographical location of hosts Consistent definition of user Improved coverage of developing countries From a policymaking perspective, percentage of population with access to the Internet is the most meaningful indicator.